Aesop 艺术装置丨意大利米兰丨Nicolas Schuybroek 事务所

澳大利亚品牌Aesop位于米兰科杜西奥广场的门店由比利时建筑师Nicolas Schuybroek设计，其设计理念是以Aesop品牌精髓为核心，使用6,000块肥皂作为墙体材料，塑造出一个大型容器的外观。

Building with the essence of a brand, using 6,000 bars of soap to shape the walls of a large container, was the idea carried out last April as the presentation of the latest store of the Australian brand Aesop, located in Piazza Cordusio in Milan, executed by the Belgian architect Nicolas Schuybroek.

在米兰国际家具展上提出的这一临时方案，是建筑师Nicolas Schuybroek与品牌艺术总监Ai Kato之间富有成效的对话成果，旨在实现现代建筑的前提之一，并稍作变化，将“形式追随功能”的理念转变为“形式追随配方”，这也是该作品的展示标题。

The temporary proposal presented at Salone del Mobile in Milan was the result of a fruitful dialogue between the architect Nicolas Schuybroek and the artistic director of the brand, Ai Kato, to achieve one of the premises of modern architecture, with a slight variation, changing form follows function, to "form follows formulation" the title with which the work was presented.

“配方”是Nicolas Schuybroek在其实践中视为核心的一个概念：

“在我的工作室里，我们总是先从概念、背景和研究入手，然后才深入设计。

这样，我们在创作之前就能形成一个清晰的配方。

这个配方在创作过程中可能会发生变化。

但对我们来说，配方就像项目中的指南针一样。

”

Formulation is a concept Nicolas Schuybroek considers central for his practice: "In my office we always kick-off with concept, context and research before digging into designing. In that way we develop a clear formulation before creating. This formulation can change during the process. But for us formulation works as a compass during a project".

在Aesop装置艺术的设计中，Nicolas决定采用肥皂作为建筑材料：

“一种砖砌艺术”。

这位建筑师将日常功能性家居用品用作艺术作品的做法并非首次。

这既是他将平凡提升至非凡境界的方式——遵循其极简主义理念——也是连接不同领域的桥梁：

“肥皂不仅象征着沐浴、清洁与个人护理的实践，也代表着建筑学的实践”。

For the formulation of the Aesop installation Nicolas decided to use soap bars as architectural material: "a sort of brickwork". The architect is not new to such use of daily functional household items as works of art. This is both a way to elevate the ordinary to an extraordinary level – following his minimalist philosophy – and to link different worlds: "The soap bar did not only symbolize the practice of bathing, cleaning and self-care, but also the practice of architecture".

Nicolas Schuybroek将这家店铺变成了一件感官艺术作品，通过嗅觉感受，以Aesop香皂为主要材料，打造出一个充满香气的感官墙面包裹。

这一极简主义理念与Aesop品牌37年来的理念相结合。

这一场景设计聚焦于自我护理、皮肤科学与感官的重要性，尤其强调了触觉体验。

该空间邀请顾客参与其中，让他们躺在一块矩形表面上，尽情放松，享受一场由香气带来的表演性体验。

Nicolas Schuybroek's project transformed the store days before its official opening on May 5 into a work of sensorial art, feeling through smell, using Aesop bar soaps as the main material, to create a sensual envelope of aromatic walls. A minimalist idea that has been combined with the brand's philosophy for 37 years.This scenography focuses on self-care, skin science and the importance of the senses, with a particular emphasis on touch. A space that invites the customer to participate by letting themselves go when lying down on a rectangular surface, a performative act intoxicated by aromas1.

“60年代末至70年代的贫穷艺术运动为这一场景设计带来了灵感。

多年来，这一运动一直激励着我，并为Aesop这一以极简包装著称的品牌项目奠定了基础。

”——Nicolas Schuybroek

"The Arte Povera movement from the late 60s and 70s inspires the scenography. This movement has inspired my practice for many years and shaped the basis of this project for Aesop, known for its minimalist packaging." ——Nicolas Schuybroek

2024年米兰国际家具展（Salone Internazionale del Mobile 2024）接近尾声之际，我们获得了伦敦市中心这一得天独厚的位置。

在此期间，我们的店铺设计团队正着手拆除由Nicolas Schuybroek创作的装置艺术作品《形式追随配方》，该作品曾在米兰Aesop的科尔杜西奥广场（Piazza Cordusio）店铺内展出，贯穿整个设计周。

Schuybroek的作品受到20世纪60年代末至70年代贫穷艺术运动（Arte Povera）的启发，并与Superstudio同期的单色网格结构相呼应，他采用最基本、最实用的家庭用品之一——肥皂块，创作了一件非传统的雕塑作品。

成片的Aesop肥皂仿佛以网格形式悬空排列，由一个纤细的木制结构支撑，该结构易于拆卸，并可在不同地点重新组装使用。

幸运的是，骑士桥（Knightsbridge）的租赁协议为我们几乎立即重新部署这一引人注目的装置提供了机会。

We were granted this unique location in the heart of London just as Salone Internazionale del Mobile 2024 was wrapping up. Our store design team was dismounting an installation by Nicolas Schuybroek—Form Follows Formulation—which had inhabited Aesop’s Piazza Cordusio store in Milan for the duration of the design week. Inspired by the Arte Povera movement from the late 60s and 70s, and echoing Superstudio’s contemporaneous monochromatic grid structures, Schuybroek had taken one of the most fundamental, functional household items—a bar of soap—to create an unconventional sculpture. Slabs of Aesop soap appeared to hover, en masse, in grid formation, supported by a slender timber structure that could be readily disassembled and reused in different locations. The Knightsbridge lease, fortuitously, presented an opportunity for the almost immediate re-deployment of this striking assembly.

项目客户 |

Aesop

Client | 

Aesop

项目地址 | 

意大利米兰科杜西奥广场

Location | 

Piazza Cordusio,

Milan, Italy.

Nicolas Schuybroek事务所由Nicolas Schuybroek于2011年创立，秉持小规模的理念。Nicolas Schuybroek建筑师事务所的核心团队包括Nicolas Schuybroek、Vincent Bauquis、Max De Decker、Thierry Pouilliart、Barbara Huszar、Nick Lammens、Tiago Clérigo、Azul Klix和Julia van de Graaf。我们的工作哲学无法被局限于或用我们处理的项目类型或规模来描述。每个项目都是独一无二的，深受环境、客户的愿望和期望以及我们与客户建立的紧密关系的影响。

我们的工作需要时间、激情和耐心。我们享受其中。

我们的工作是对深层次实质和温暖的追求。在早期设计阶段，这个过程通常会变得形而上学。自古以来，人类一直在建造以保护自己，但我们的工作为这一定义增添了额外的层次。尽管建筑通常被描述为其本质上的物质主义，我们追求建筑作为创造宁静、保护甚至治愈氛围的方式。

我们的工作深深植根于Gesamtkunstwerk的概念，即建筑、室内、艺术和家具融为一个“建筑物”的概念。我们对创造“炫耀型”建筑不感兴趣，而是通过拥抱材料和物体的本质。我们所做的可能看起来很简单，但只是表面现象。我们努力激发情感，定义一种新型的空间诗学。

我们的工作可以被描述为富有禅意、温暖、永恒、极简、宁静而宁和。我们致力于通过比例、几何、流线、空间和线条精心雕琢的空间和体积。使用原始、真实、简单和高贵的材料，帮助我们创造具有灵魂的简约建筑。这个事务所规模小，但却是国际化的。一个由来自不同背景的承诺深厚的团队，使我们能够承担远超出我们国界的项目，拥抱不同文化，以多种语言进行沟通。

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