出逃赤岗西丨中国成都丨今朝风日好

2024/10/25 11:39:37
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“出逃赤岗西”(RUN TO THE FUTURE),一个由独立设计师创立的无性别时尚品牌,旨在通过从简洁设计中创造独特个性表达其内在的反叛精神。
被称为“青年磁场”的成都 COSMO,作为集时尚、艺术和生活方式为一体的策展型商业空间,吸引着无数渴望突破传统边界的年轻人。
而“出逃赤岗西”不仅是这个磁场中的新生力量,更是对潮流叙事的先锋表达,两者不谋而合。
“RUN TO THE FUTURE” is a gender-neutral fashion brand founded by independent designers, aimed at expressing an inner rebellious spirit through minimalist yet unique designs. Attracting countless young people eager to break traditional boundaries, Chengdu COSMO, known as the “Youth Magnetic Field,” combines fashion, art, and lifestyle as a curatorial commercial space. “RUN TO THE FUTURE” is not only a fresh force in this magnetic field but also a pioneering expression of trend narratives, where the two resonate harmoniously.
▼项目概览,overview of the project©YUUUUNSTUDIO
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第一站:复古与未来交汇
The First Stop: Where Retro Meets the Future
作为品牌全国首家线下店铺,今朝风日好设计(One Fine Day Studio & Partners)希望在成都 COSMO 店开展一场关于时尚回溯的艺术实验。充满实验精神的 80 年代,正是个性表达和叛逆文化蓬勃发展的黄金时期。因此首店的主题被设定为“run to the 1980s”,不仅是一种回溯,更是对那个时代自由与解放精神的敬意。这里不单是一个零售场所,更是在体验一段穿越时空的感官之旅。每一个角落都充满了细腻的情节,仿佛置身于一场跨越过去与未来的梦境。品牌精神在此得到具象化:探索自我、打破常规、自由逃逸。
As the brand’s first nationwide offline store, One Fine Day Studio & Partners has orchestrated an artistic experiment on fashion retrospection in Chengdu COSMO. The 1980s, rich in experimental spirit, were a golden age for self-expression and rebellious culture. The theme of the first store, “Run to the 1980s,” is not merely a look back but also a tribute to the era’s spirit of freedom and liberation. More than just a retail space, it offers an immersive sensory journey through time. Every corner tells a nuanced story, as if stepping into a dream that transcends both past and future. The brand’s ethos is brought to life here: exploring oneself, breaking conventions, and embracing freedom.
▼体验一段穿越时空的感官之旅,an immersive sensory journey through time©YUUUUNSTUDIO
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出发!逃回 80 年代
Let’s Run! A Journey Back to the 80s
入口处,由英国艺术家 Matt Hope(马特·霍普)创作的充满未来感的装置——“出逃探测器”正在迎接前来参与这场时空之旅的访客们。它的轮廓就像来自未来的探测器或生态物种,携带强烈的复古工业控制论与现代科技的碰撞感。水晶与绿光的交错仿佛在探索未知的未来,现实与虚幻之间的界限逐渐变得模糊。
“出逃探测器”装置试图将古典与未来主义的美学融合成一种新的混合体。它的轮廓仿佛来自未来的探测器或生态物种,携带强烈的复古工业控制论与现代科技的碰撞感。在这个装置中,水晶与绿光的交错仿佛在探索未知的未来,亦如美好的天堂、神秘的梦境、复古的未来、赛博朋克的世界,或是盖亚的现实。“出逃探测器”不仅是一个艺术装置,更是出逃赤岗西品牌精神的具象化表达。在这个快节奏且充满压力的时代,每一次“出逃”都是一次寻找自我、奔向自由的旅程。出逃赤岗西致力通过简约与复古的设计,重新定义日常衣橱,创造一个释放个性、找回自我的乌托邦。
▼“出逃探测器”创作过程,manufacture of The Escape Detector©YUUUUNSTUDIO
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At the entrance, visitors are greeted by Matt Hope, a British artist’s futuristic installation— the Escape Detector—inviting guests into this temporal voyage. Its shape resembles a futuristic probe or ecological creature, brimming with a blend of retro-industrial cybernetics and modern technology. The interplay of crystals and green light seems to explore an unknown future, blurring the lines between reality and illusion. The Escape Detector aims to fuse classical and futuristic aesthetics into a new hybrid. Its shape echoes that of a futuristic probe or an organic species, packed with a retro-industrial cybernetic vibe in stark contrast to modern technology. The intertwining of crystals and green light appears to explore unknown realms, evoking images of utopian paradises, mysterious dreams, retro futures, cyberpunk worlds, or Gaia’s reality. The Escape Detector is not only an art installation but also a physical manifestation of the brand’s core philosophy. In a fast-paced, pressure-filled era, every “escape” is a journey toward self-discovery and freedom. Through minimalist and retro designs, Escape to Chigangxi redefines the everyday wardrobe, creating a utopia for personal expression and rediscovery.
▼出逃探测器,The Escape Detector ©YUUUUNSTUDIO
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时间暂停,长廊末端的缓冲区以一种轻松的节奏打破了“隧道”的紧凑感。这片区域就像一个休息室,每一次停驻,都是在与空间和品牌的精神互动。试衣间不再只是功能性的窄小空间,它们被划分成 4 个不同主题的时尚故事,带领访客踏入一段个人与空间的私密对话。
▼轴测图,axonometric©今朝风日好
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Time pauses at the end of the corridor. The buffer zone, designed to break the tunnel’s tight rhythm, serves as a lounge-like space where each stop is an opportunity for interaction between the visitor, the space, and the brand’s spirit. The fitting rooms are no longer mere functional spaces. Divided into four unique fashion narratives, they invite visitors into an intimate dialogue between themselves and the space:
▼长廊末端的缓冲区,buffer zone at the end of the corridor©YUUUUNSTUDIO
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▼长廊末端的缓冲区,buffer zone at the end of the corridor©YUUUUNSTUDIO
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Run to the bedroom
金属材质的家具、被线条分割的画面,瞬间回到过去的“家”,不断更换挑选的造型搭配,无人打扰的自我独处,就像在做一场真实的梦。
▼卧室试衣间轴测图,bedroom fitting room axonometric©今朝风日好
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Metal furniture and fragmented images transport you back to a past “home.” Changing outfits feels like navigating through a dream, allowing for undisturbed moments of solitude.
▼金属材质的家具,Metal furniture©YUUUUNSTUDIO
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Run to the bathroom
复古的浴缸与马赛克墙砖营造出一种私人空间的神秘感,在这里可以褪去日常的身份,重新发现自我意识与时尚的连接。
▼浴室轴测图,bathroom fitting room axonometric©今朝风日好
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A vintage bathtub and mosaic tiles evoke a sense of mystery within this private space, shedding daily identities to rediscover the connection between self-awareness and fashion.
▼复古的浴缸与马赛克墙砖,A vintage bathtub and mosaic tiles©YUUUUNSTUDIO
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Run to the playhouse 在这个拥有老式麻将桌的“娱乐室”内,时尚与游戏不再分离,伙伴亦是。▼“娱乐室”轴测图,”recreational room” fitting room axonometric©今朝风日好
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In this “recreational room” with an old-fashioned mahjong table, fashion and play merge, making even friends a part of the experience.
▼拥有老式麻将桌的“娱乐室”,”recreational room” with an old-fashioned mahjong table©YUUUUNSTUDIO
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Run to the photo studio。大头贴机在独立空间里与时尚的短暂交流,为每位访客捕捉到在此“穿越时空”的独特记忆。▼照相馆试衣间轴测图,photo studio fitting room axonometric©今朝风日好
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A photo booth in an independent space captures each visitor’s unique time-traveling memory, engaging in brief dialogues with fashion.
▼独立空间里的大头贴机,A photo booth in an independent space ©YUUUUNSTUDIO
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墙壁上正在吐字的打字机、金属框架的陶瓷洗手池穿插在樱桃木空间的角落,似乎在现实中抵达了某个过往的时空,青草般的松软地毯铺满这段时尚回溯之旅的道路,最终在布满墙面的打字机区域前停下。
As visitors journey through this time-traveling narrative, walls feature typewriters spitting out phrases, ceramic sinks encased in metal frames, and cherry wood details populating the space. Soft, grass-like carpets line the path, guiding visitors to a final pause at the typewriter-filled wall.
▼布满墙面的打字机区域,the typewriter-filled wall©YUUUUNSTUDIO
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▼布满墙面的打字机区域,the typewriter-filled wall©YUUUUNSTUDIO
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▼青草般的松软地毯,grass-like carpets©YUUUUNSTUDIO
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印刷纸从打字机上缓缓垂落,流向地面,纸上被打出各种乱码般的“Run”字样,仿佛在传达“逃逸”与“奔向”的矛盾情感:人们不断向未来奔跑,却始终回望着那个自由而迷人的 80 年代。
Sheets of paper slowly spill from the typewriters, landing on the floor, emblazoned with glitch-like “Run” symbols. These chaotic words seem to convey the conflicting emotions of escape and pursuit: people constantly run toward the future, yet they forever glance back at the free and alluring 1980s.
▼印刷纸从打字机上缓缓垂落,Sheets of paper slowly spill from the typewriters©YUUUUNSTUDIO
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带有复古浪漫色彩的时髦办公室贯穿于空间走廊上,覆盖着千鸟格纹面料的档案墙,带有品牌标志的配件细节,并列排布的海报、类似办公桌的瘤木搁板形成了紧凑的节奏,引导着访客沉浸在“时空之旅”中。
A chic office infused with vintage romance stretches along the corridor, featuring archive walls covered in houndstooth fabric and brand-signature accessory details. Posters lined up in succession and burl wood shelves resembling office desks create a rhythmic pace, guiding visitors to immerse themselves in this “journey through time and space.”
▼覆盖着千鸟格纹面料的档案墙,archive walls covered in houndstooth fabric ©YUUUUNSTUDIO
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▼“时空之旅”,”journey through time and space”©YUUUUNSTUDIO
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“逃”向未来的无限可能
“Run” to Infinite Possibilities
从入口的未来探测器,到打字机区域的诗意结尾,沉浸式的体验场所成为了品牌关于时间、空间与自我表达的叙事平台,为每一位访客留下了独属于他们的“逃逸时光”。由第一个落脚点致敬 80 年代开始,“逃”向未来时尚的无限可能。
From the futuristic Escape Detector at the entrance to the poetic conclusion at the typewriter wall, this immersive experience becomes a platform for the brand’s narrative about time, space, and self-expression. For each visitor, it leaves behind a personalized “escape moment.” Beginning with a tribute to the 1980s, the journey races toward the boundless possibilities of future fashion.
▼沉浸式的体验场所,immersive experience©YUUUUNSTUDIO
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▼平面图,plan©今朝风日好
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项目基本信息
项目:出逃赤岗西
地址:四川成都
时间:2024
面积:248m²
主要材料:地毯、樱桃木、瘤木、艺术涂料
设计机构:今朝风日好()
设计总监:李俊鹏
项目团队:苏嘉诚、张威利、方如林、刘广威
艺术装置:Matt Hope (马特·霍普)
摄影团队:YUUUUNSTUDIO
Project: RUN TO THE FUTURE
Location: Chengdu, CHINA
Year: 2024
Area: 248m²
Materials: Carpet, Cherrywood, Burl Wood, Artistic Coatings
Architects: One Fine Day Studio & Partners()
Lead Architect: Junpeng Li
Design Team: Jiacheng Su, Weili Zhang, Rulin Fang, Guangwei Liu
Art Installation: Matt Hope
Photographer: YUUUUNSTUDIO
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