Magic·垣也奇境·2023 广州设计周立邦展位丨中国广州丨PONE 普利策设计

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策展项目信息

项目名称

：Magic·

垣也奇境

—2023广州设计周立邦展位

展览面积：300㎡

策展设计：PONE普利策设计

▲项目视频

立邦延续标志性“奇境”系列，营造多感官体验交叠的梦幻奇境，游走于立邦魔术漆的多面魅力中。

In a continuation of its iconic Wonderland series, Nippon Paint has created a multi-sensory wonderland that shows the myriad charms of Nippon Magic Paint.

展厅以“自然”为核心，从中提炼 形态、色彩、体验元素，引导观者与立邦共赴“MAGIC · 垣也奇境”，在质感之美中探索生活与自然的生动联结，捕捉生活的美好瞬间，唤醒内心的希望与憧憬。

Nature is the key inspiration for the exhibition hall. The forms, colors and elements of nature were distilled to create MAGIC: Wonderland of Boundless, where viewers can appreciate the connectivity between life and nature from the beauty of textures, capture the wonderful moments in life, and reawaken the longings and dreams that lie within them.

本次立邦呈现出的感受是 自由 浪漫 沉浸 绚烂

Through this exhibition, Nippon Paint hopes to evoke a sense of freedom, romance, captivation, and grandeur.

建筑提取自然褶皱的造型肌理 大自然地质细腻的肌理变化

The architecture is inspired by the textured folds of the earth and their natural and minute changes.

光影交织 一望无际的麦浪 宛如一幅流动的画

The play of light and shadow and the endless wheat fields form a moving painting

沉浸在一片大自然的麦浪里 一条丝滑的飘带悬浮在空中

Immerse in the rolling wheat fields as a single flowing silk ribbon floats in midair

链接自然与未来 人与自然

Connecting future and nature, humans and nature

色彩麦浪 自由 褶皱与麦浪

Colorful rolling wheat fields, freedom, folds and rolling wheat fields

立邦魔术漆 游走在不同的弧度与皱褶中

Nippon Magic Paint can be found in every curve and fold

展厅以柔美、自由的弧面结构，构建起与麦浪相融的建筑体系，造型既像一条丝滑的缎带弯曲漂浮于原野间，串联起人与自然的深度对话；又如大地连绵不断的肌理褶皱，筑就充满生命力的灵性空间。质感、色彩、光影在此交汇，消解了实体空间与自然灵感的边界，由此开启感受立邦魔术漆多面之美的绮想体验。“垣”，古意城池筑墙，垣外，融蕴浪漫诗篇；垣内，双层立体动线为观众呈现了一场充满惊喜的探索旅程，也赋予立邦魔术漆更多的展现可能。

A liberal use of soft curves is employed in designing an architecture that blends seamlessly with rolling wheat fields. The space resembles a loose silk ribbon suspended above a field – inspiring an intimate dialogue between humans and nature, as well as the endless folds of the earth – creating a space that is filled with life and soul. Texture, color and light fuse together, erasing the borders between physical space and nature-based inspiration and creating a fantastical experience that allows viewers to feel the myriad charms of Nippon Magic Paint. These were inspired by city walls in ancient times. Beyond walls lies poetry and love; within them, a two-level 3D traffic flow offers a richer exploratory experience for its visitors while creating more avenues to showcase Nippon Magic Paint.

本次展览从立邦2024中国流行色彩趋势出发，以年度主推色“绮想橙”与源自大地的色彩体系结合，呈现立邦魔术漆肌理之美、光泽之美、色彩之美的多面魅力。穿梭于土地、田野、峡谷等自然意象，赤橙、红棕、土褐、米白……迸发出自然涌动不息的能量，万物生生不息，来自大地最温暖、纯粹的色彩，点燃无限灵感，唤醒我们对世界的灿烂绮想。清风吹抚温柔的麦浪，色彩与肌理包裹蜿蜒流动的垣墙，起伏间，连起一片关于自然、质感、美学的奇境。

The concept of this exhibition is grounded in Nippon Paint 2024 Color Trend – Fantasy, which combines natural earth-based colors, showcasing the beauty of textures, luster and colors of Nippoin Magic Paint. As one walks through the land, fields, valleys and other natural sites, red-orange, reddish-brown, earthy brown, beige... convey the boundless energy of nature. Life springs infinite. The simple and warmest colors of the earth become an endless source of inspiration that spurs fantastical dreams about the world. The wheat sways in the breeze. The colored, textured walls meander on and on, connecting a wonderland of nature, texture and aesthetics.

展览不同分区 展现了天鹅绒、海藻岩、雪花岩、微水泥、小羊皮、麂皮绒6大经典魔术漆效果。立邦魔术漆取“质”自然，从大自然中汲取灵感，展现媲美石材、皮革、织物、金属等材质的肌理效果。以水、光、风等自然元素为线索而创作的艺术装置营造了和谐的自然氛围，与各款效果的核心特质相得益彰。

The different zones of the exhibition show Nippoin Magic Paints six textured effects: Velvet, Pumice Rock, Snowflake Rock, Light Cement, Fleece, and Suede. Inspired by nature, Nippon Magic Paint distills natures essence and displays the beautiful textures of stone, leather, fabric, and metal. Natural elements such as water, light, and wind are manipulated as clues to craft an art installation, producing harmonious natural settings that accentuate the key characteristics of the different textures.