POPSOCKETS 快闪店丨中国上海丨弹性工作室

2024/11/05 12:21:35

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这是泡泡骚位于上海前滩太古里的限时快闪店，作为一家仅运营半年的临时空间，设计需要高度简洁干练。通过设计在有限的时间和空间内，来创造极具视觉辨识度和富有体验感的消费场景。

This is POPSOCKETS‘ pop-up store located in Shanghai Taikoo-Li Qiantan. As a temporary space that has only been in operation for six months, the design needed to be highly concise and dry. Through design, a visually recognizable and experiential consumer scene was created within a limited time and space.

▼入口空间，Entrance© YUI

▼入口空间，Entrance© YUI

快闪空间的设计，除了受到场地现状和预算的约束外，来自品牌方在设计表达上的限制相对较少。因此，在满足预算、工期以及场地条件等一系列既定约束的前提下，这些明确的限制反而为设计师提供了更为清晰的框架和方向。相较于多数模棱两可的要求，明确的边界条件更有助于设计发挥创意，我们只需要专注于如何在这些限制中寻求突破与创新即可。

In addition to the constraints of the current site conditions and budget, there are relatively few limitations from the client on the design expression of the pop-up store. Therefore, under the premise of meeting a series of established constraints, such as budget, schedule and site conditions, these clear limitations provide designers with a clearer framework and direction. Compared to most ambiguous requirements, clear boundary conditions are more conducive to creative design, and we only need to focus on how to seek breakthroughs and innovations within these constraints.

▼不同视角下的弧形陈列墙，Curved display wall with different views© YUI

场地的原始天花因品牌方的要求希望不要做改动，因为一旦涉及天花的调整，便会牵涉到消防与空调系统的重新设计，这会牵扯到工期和预算的超标。因此我们保留了原有天花结构，仅将天花和墙面统一粉刷灰色涂料，地面铺设灰色地胶。让空间在除我们新做的陈列道具外保持统一整体的环境，以凸显快闪陈列本身的核心地位，让产品展示成为视觉焦点。

▼轴测图，Axonometric©弹性工作室

The original ceiling of the site was not changed due to the owner’s request, because once the ceiling is adjusted, it will involve the redesign of fire protection and air-conditioning systems, which will involve the construction period and budget overrun. Therefore, we retained the original ceiling structure, only the ceiling and walls uniformly painted gray paint, the ground paved gray floor rubber. In addition to our new display props, we kept the space in a unified and holistic environment to emphasize the core position of the display itself and make the product display the visual focus.

▼空间内的多彩视角，Colorful perspectives within the space© YUI

每个组团的弧度设计均经过仔细的推敲，以充分呼应场地的现状与空间逻辑。我们将场地打开，使其最大程度地面向商场公共区域，强化空间的开放性与互动性。组团之间的凹凸关系也经过了周密考量：左右两个组团的弧面采用外凸设计，使其更加贴近商场公区的动线，与过往的顾客产生更加自然的接触，以缩短顾客对商品的认知和决策时间。

▼灵活移动的陈列，Flexible mobile displays© YUI

中心组团同样采用了凸面设计，考虑到 popsokets 的 SKU 相对有限，通过这种形式减少了店铺的纵深感，使商品在视觉上更直接地呈现在顾客面前。同时中央组团的背后也为店员预留了充足的游走动线，以保证操作的高效和灵活性。相较之下，店内唯二的凹面组团则为顾客提供了更加沉浸式的体验，通过弧度包裹的营造出相对私密的氛围，使顾客能够在与商品的互动中获得更深层次的感受。希望整个空间在开放与包裹之间形成有机的张力。

The center cluster also adopts a convex design. Considering that the SKU of POPSOCKETS are relatively limited, the depth of the store is reduced through this format, so that the products are visually presented more directly to the customers. At the same time, the back of the central grouping also reserves enough roaming lines for the store staff to ensure efficient and flexible operation. In contrast, the only concave cluster in the store provides a more immersive experience for customers, creating a relatively private atmosphere through the curvature of the wrapping, enabling customers to gain a deeper level of feeling in their interaction with the products. It is hoped that the entire space will form an organic tension between openness and wrapping.

▼由弧形包裹的空间，Spaces wrapped in curves© YUI

每个弧形组团的背后，我们同样充分考虑了收纳与储藏的功能。快闪店的运营配置三名店员，为了在有限的空间中实现高效的运营流程，我们在组团设计预留了 500mm 的通道。该通道位于组团与组团之间的缝隙，既不破坏整体设计的连贯性，又为店员的流动提供了便利。

Behind each curved group, we also fully considered the storage function. The operation configuration of the pop-up store consists of 3 staffs. In order to realize an efficient operation flow in a limited space, we reserved a 500mm passageway in the group design. The passageway is located in the gap between groups, which does not destroy the coherence of the overall design and facilitates the flow of staffs.

▼墙面商品展示，Display wall© YUI

在顾客挑选商品的过程中，一名店员负责在前场服务顾客，而另一名店员则通过组团背后的预留动线，在不打扰顾客体验的情况下快速穿行，直接绕到组团背后的储藏区域取货。这样一来，店员能够高效地将商品递交至顾客手中。

While the customer is selecting merchandise, one staff is responsible for serving the customer at the front of the room, while the other staff is able to quickly navigate through the reserved moving line behind the grouping without interrupting the customer’s experience and go directly around to the storage area behind the grouping to pick up the merchandise. In this way, the staff is able to efficiently deliver the merchandise to the customer.

▼中岛陈列，Central island display© YUI

▼中岛陈列，Central island display© YUI

关于材料本身，欧松板多数情况下都是作为基层材料来使用，我们将其转变为表面装饰的主体元素。通过这种对材料属性的转换，有效控制预算的同时也更好的体现了泡泡骚所倡导的环保理念。

Regarding the material itself, OSB board is mostly used as a base material, which we transformed into the main element of the surface decoration. Through this transformation of material properties, we can effectively control the budget and at the same time better reflect the environmental protection concept advocated by POPSOCKETS.

▼灵活移动的陈列，Flexible mobile displays© YUI

▼染色欧松板细节, Detail of stained OSB board© YUI

为了实现空间的功能划分与视觉层次，我们对每个区域的欧松板进行了不同色彩的涂刷。这种色彩划分不仅强化了空间的层次感，同时通过色彩与品牌文化的呼应，使每个区域在视觉上既独立又统一。最终，这一设计不仅传递了环保理念与简约美学，还通过材料的巧妙运用，在有限的成本内实现了空间体验的最大化。

In order to achieve the functional division and visual hierarchy of the space, we painted each area with different colors of OSB Board. This color division not only strengthens the sense of hierarchy in the space, but also makes each area visually independent and unified through the echo of color and brand culture. Ultimately, this design not only conveys the concept of environmental protection and minimalist aesthetics, but also maximizes the spatial experience within limited costs through the clever use of materials.

▼平面图，Layout©弹性工作室