Our LIGANOVA Amsterdam team was entrusted with launching Rituals’ autumn/winter limited edition, the Alchemy Collection.

Tasked with transforming the flagship House of Rituals store and extending the campaign to de Bijenkorf Amsterdam, we aimed to make this collection an unforgettable in-store experience.

Drawing inspiration from the collection’s luxurious packaging, deep color palette, and alchemy-themed design, we incorporated gradients, reflective materials, and oversized product displays to create a visually stunning environment. The interactive rooms invited visitors to engage with the collection in innovative ways.

Partnering with Fridie, we developed an RFID-enabled interactive table, which allowed visitors to explore the collection’s key features interactively. Another standout was the gyroscope, produced by LIGAPRODUCTION, showcasing Rituals’ signature foaming shower gel, beautifully framed by illuminated display plinths.

Britt Berg (Senior Project Manager), Andrea Kacsor (Graphic Designer), Martin Andreev (Senior Design Manager), Naomi Roovers (Sourcing & Production Manager), Lee Mayne (Senior Sourcing & Production Manager), Irene Stracuzzi (Digital Experience Designer), Tatiana Ribeiro (Art Director), Marieke Gerritsma (Key Account Director), Eva Böhmer (Creative Director), Fiona Williams (Intern), Marion Baku (Key Account Manager)