Song Z 饰品快闪店丨中国重庆丨植入设计

2024/11/07 18:13:38

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由植入工作室设计的Song Z饰品快闪店位于重庆的法国水师营旧址内，提供为期三个月的独特零售体验。

The Song Z Jewelry Pop-up Store by Inception Design Studio is located at the historic French Navy Barracks site in Chongqing, offering a unique three-month retail experience.

▼店铺外观，Exterior view © 白川

重庆，这座充满“8D魔幻”色彩的现代都市，繁华与复古并存。在这片充满魔幻色彩的城市景观中，南滨路的法国水师营旧址与周围的摩登高楼形成了鲜明对比。这座由罗马立柱和哥特式拱廊并融合中国传统雕刻工艺的百年建筑，见证了东西方文化在重庆的交汇。建筑的每一层都设计有拱形的廊柱，像是一个个洞穴展示在眼前，而Song Z正位于其中一处“洞穴”空间内。

▼轴测图，axon © 植入设计

Chongqing, a metropolis known for its “8D magic” is a place where modernity and nostalgia harmoniously coexist. Amid this extraordinary urban scenery, the historic French Navy Barracks site on Nanbin Road stands in vivid contrast to the surrounding high-rise skyline. This century-old building, merging Roman columns, Gothic arches, and traditional Chinese carving techniques, serves as a vivid symbol of the cultural fusion between East and West in Chongqing. Each level of the building features archways and colonnades, resembling a series of caves, with Song Z situated within one of these “caves.”

▼入口处，Entrance © 白川

▼入口近景，Entrance close view © 白川

▼从洞口看向室内，Looking from the hole to the interior © 白川

货架材质选用了老旧木材、金属和玻璃，营造出新文化与旧建筑交织融合的独特氛围。整体设计采用可拆卸与重组的多材质组合形式，使Song Z品牌的陈列方式能够灵活适应不同空间需求。

▼货架模型，shelf model © 植入设计

The shelving system combines aged wood, metal, and glass, evoking a unique atmosphere where contemporary culture merges with the charm of historic architecture. Designed for versatility, it features a modular and reconfigurable setup, enabling Song Z’s displays to adapt seamlessly to various spatial needs.

▼回望入口，Looking back at the entrance © 白川

▼货架，Shelves © 白川

铝型材作为货架的“柱”，构建了稳固的支撑框架。在层板材质的选择上，我们将玻璃、木材和镜子混搭使用，使产品在不同材质表面上呈现丰富的视觉效果。大量运用玻璃与镜子，不仅拓展了狭小空间的视觉效果，还使整体环境更加通透明亮。

Aluminum profiles serve as the structural “pillars” of the shelves, providing a stable framework. We’ve mixed glass, wood, and mirrors for the shelving surfaces, offering diverse visual textures that enhance product presentation. The extensive use of glass and mirrors not only expands the perceived space but also makes the entire environment feel more open and luminous.

▼货架近景，Close-up of shelves © 白川

货架展示层板与铝型材通过两种不同类型的层板托连接：固定角度的直角层板托，适合平放展示商品；可调角度的层板托，专为悬挂饰品设计，特别能够突出项链的美感。

The display shelves are connected to the aluminum profiles using two types of shelf brackets: fixed-angle brackets for flat product displays, and adjustable-angle brackets specifically designed for hanging accessories, which beautifully highlight the elegance of necklaces.

▼铝、木材和玻璃的结合，A combination of aluminum, wood and glass © 白川

储物功能设计也至关重要。我们在下方采用桦木板、光轴和玻璃搭建出具备储物功能的展示台，最大限度地提升了储物空间的使用效率。

The storage function is also crucial.We created a display unit with storage capabilities using birch plywood, metal tubes, and glass, maximizing the efficiency of the available storage space.

▼材质细部，Material details © 白川

在Song Z，饰品的展示形式充满了无限可能，不仅体现了快闪品牌的独特性与实用性，同时也是对可持续发展的新零售模式的一次探索。

At Song Z, the presentation of jewelry is brimming with creative potential, capturing the essence of the brand’s uniqueness and utility, and venturing into new, sustainable retail practices.

▼夜览，Night view © 白川