roarguns beijing store

Beijing shop of the Japanese street-style fashion brand well known by the iconic “dual pistols” logo, whose main shop is in Daikanyama, Tokyo.

While carrying the same concept as the main shop, new features for the new shop are exercised such as SNS photogenic spots located here and there in the shop

The façade is designed under the image of a blasted concrete wall, and glass window- like big transparent screens, exhibiting the brand message, are placed along the blasted shape to attract people passing in front of the shop.,

Though industrial details are heavily used for the interior, near-futuristic decadent atmospheres are directed by furniture/fixtures with a floating feeling and indirect lighting.

The masterpiece is an entrance to the fitting room inspired by the elevator hall.：

ITO MASARU DESIGN PROJECT / SEI

Photographer Name： Chao Suo