ACHOC 甜品茶饮店丨中国常州丨艾得设计事务所

2024/11/15 20:01:40

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模糊与自然的边界和感知

The Fuzzy Boundaries Between Nature and Perception

在信息多元化的时代下，我们的消费者不光追求产品自身的单一表象，更希望从沉浸式体验中找到价值的认同感。通过空间动线塑造、自然性和流动感，将松弛感通过嗅觉与质感的生活方式凝为实体，从而更精准地表达品牌性。

In the era of diversified information, our consumers not only pursue the singular appearance of products but also seek a sense of value through immersive experiences. By shaping the spatial flow, naturalness, and fluidity, we can embody relaxation through olfactory and tactile lifestyles, thus expressing the brand more accurately.

▼店铺外观，Exterior©孙强

▼橱窗设计，Window design ©孙强

▼入口处，Entrance©孙强

▼入口处装饰，Entrance decoration©孙强

这是我们与 ACHOC 的第一次合作，我们帮其梳理完产品后提出了复合业态的想法，这样可以重塑与客群更深入且持续的链接，从而打造具有内容力的品牌场域。

This is our first cooperation with ACHOC. After helping them organize their products, we proposed the idea of mixed business formats, which can reshape and more sustainable connections with the customer base, thus creating a brand space with content power.

▼入口步道，Entrance corridor©孙强

▼洞石质感的汀步，Travertine texture stepping stone ©孙强

释放后的自然而然

Natural after release

设计在品牌基因的解读，汲取东方、自然、松弛感的甜品茶饮的特征。我们将前厅释放出来，采用东方语境下的庭院方式作为内部空间和商场之间一段灰空间的连接，采用洞石、纸、木作为包裹纯粹的肌理，不失自然醒的同时凸显个性，而我们利用本就错综复杂的结构柱，用奶油质感的表面包裹，采用视觉符号性的表达。洞石质感的汀步围绕其自然铺设，牵引访客随动线游观入里。过程中或盘膝而坐，或亭下小憩，从而形成与场域与情绪缓慢舒展，塑造松弛平和。

The design interprets the brand’s DNA, drawing on the characteristics of oriental, natural, and relaxing dessert tea drinks. We have the front hall, using the courtyard style under the oriental context as the connection between the internal space and the mall, using cave stone, paper, and wood the wrapping pure texture, which is not only naturally awake but also highlights individuality. Meanwhile, we utilized the originally intricate structural columns, wrapping them with a creamy, and using visual symbolic expressions. The cave stone texture around it is naturally laid out, guiding visitors to follow the route to observe and enter. During the process they can either sit cross-legged or take a break under the pavilion, thus forming a slow and peaceful relaxation with the field and emotions.

▼客座区，Guest seating area ©孙强

▼客座区近景，Guest seating area close view©孙强

▼东方语境，Eastern context ©孙强

基于自由动线下营造静谧氛围

Creating a serene atmosphere based on freehand movements

空间的核心是前场一个复杂的结构组成的中央吧台，以及后场的甜品仓储区。我们引入石片通过手工喷漆的处理工艺作为吧台的贴面，使其匹配室内空间的调性。不同高度的吧台在承载休闲和操作的功能，同时也使中央区形成了一条回形的动线。我们设立适合不同人群休闲的桌椅组合形式，或敞开，或私密，由此也形成了场上不断变化的景观。阳光透过木质百叶洒入室内，尽显静谧且松弛的氛围。

The core of the space is a central bar composed of a complex structure in the foreground, and a dessert storage area in the background. We stone flakes as the veneer for the bar through a hand-spraying process, which matches the interior space’s aesthetic. The bar at different heights serves both and operational functions, and also forms a circular movement path in the central area. We set up various combinations of tables and chairs for different groups of people, either or private, creating a constantly changing landscape on the site. Sunlight filters through the wooden louvers into the interior, creating a quiet and relaxed atmosphere.

▼中央吧台，Bar area©孙强

▼吧台座椅，Bar area©孙强

▼茶叶储存处，Tea storage ©孙强

▼装饰物，Decoration©孙强

喜欢便是最好

Love is the best

空间中我们围绕“轻松质朴”的氛围，用承载时光的质朴材质打造有温度的空间，让到来的人感受到安详与放松。未经处理的米洞石，手工喷漆的老瓦片，肌理感的墙面涂料，带有包浆的杜邦纸，每一种都经过精心挑选。

In the space, we create a warm atmosphere around “easy and simple” by using materials that carry the passage of time, allowing visitors to feel and relaxation. The untreated rice cave stone, hand-sprayed old tiles, textured wall paint, and DuPont paper with patina, all of these are selected.

▼空间设计细部，Design details©孙强