Newest Goop 商店丨ViaClover 设计团队

ViaClover设计团队将Gwyneth Paltrow的愿景无缝转化为物理空间，将法国和纽约市的影响与独特的加州精神融为一体。这是第六家Goop精品店，也是第一家设有店内治疗室的精品店。最终，这个空间散发出一种轻松优雅和自由奔放的能量。

The ViaClover design team seamlessly translates Gwyneth Paltrow's vision into a physical space that blends French and New York City influences with a uniquely Californian spirit. It is the sixth Goop boutique and the first to have an in-store treatment room. Ultimately, the space exudes a relaxed elegance and free-spirited energy.

该店位于北加州拉克斯珀。它被大自然所环绕，尤其是美丽的红杉树。这家新店远远超出了Gwyneth Paltrow最初的设想，这是一个将战前纽约公寓的元素与复古法式咖啡馆相结合的空间。也是一个具有挑战性的项目，但ViaClover设计团队完美地完成了任务。整个过程很顺利，项目的每一步都令人鼓舞。

The store is located in Larkspur, Northern California. It is surrounded by nature, especially the beautiful redwood trees. The new Marin County store goes far beyond Gwyneth Paltrow's original vision for a space that combines elements of a pre-war New York apartment with a vintage French cafe. It was also a challenging project, but the ViaClover design team accomplished the task perfectly. The whole process was smooth and every step of the project was encouraging.

商店的中心是一个令人惊叹的美容室，里面有棋盘格图案的瓷砖和定制的玛瑙水槽。当你走过它时，你会看到北加州最别致的珠宝堆。拐角处还有Gwyneth Paltrow亲自使用的G. Label物品。

The centerpiece of the store is a stunning beauty room with checkerboard patterned tiles and custom agate sinks. As you walk through it, you'll see the most chic pile of jewelry in Northern California. Also around the corner are G. Label items used by Gwyneth Paltrow himself.

Newest Goop商店内试图营造一种更持久、更温馨的氛围，以平衡周围商业环境的紧张气氛，并使用多种圆形元素，例如大堂桌、门和镜子上的拱门，营造出更柔和、更温馨的感觉。这有助于将注意力从结构化环境中转移开。

The Newest Goop Store sought to create a more permanent, welcoming atmosphere to balance the tension of the surrounding commercial environment, and used a variety of circular elements, such as arches on lobby tables, doors and mirrors, to create a softer, more welcoming feel. This helps to take the focus away from the structured environment.

Newest Goop商店的木质装饰、线脚和细木工，尤其是藤条门后置搁架单元和木地板，都是对纽约的致敬。此外，后面的更衣区让人想起了战前公寓中常见的纽约公寓改造。给人一种有人来过并以一致的方式更新这些区域的感觉。

The Newest Goop Store's wood trim, molding and joinery, especially the rattan door rear shelving unit and wooden flooring, are a nod to New York. In addition, the changing area at the back is reminiscent of the New York apartment conversions common in pre-war apartments. It gives a sense that someone has come and updated these areas in a consistent way.

Interiors:ViaClover+GwynethPaltrow

Photos:YoshihiroMakino