Vipp 阁楼丨丹麦哥本哈根丨David Thulstrup

Vipp 酒店的诞生源自 Kasper Egelund 2012 年逃离曼哈顿的梦想，她随后将这个梦想变成了包含 Vipp 产品所有独特特性的全方位度假体验。自 Vipp 酒店概念推出以来，该公司的邮箱就收到了来自客户和设计爱好者的大量来信，他们都表示非常有兴趣在周末租用该住宿。这种对仅在 Vipp 酒店度过一夜的意外需求，促使公司在 2016 年通过提供十个周末住宿来进行试点测试。测试反响极为热烈，这坚定了他们将 Vipp 酒店转变为一家正式酒店的愿景。

Vipp 与 Noma 2.0 设计师 David Thulstrup 携手打造了一个非传统的酒店套房，Vipp Loft 是 VIPP 涉足酒店业的第二家作品。

哥本哈根的小屋与瑞典的 Vipp 小屋相比，在建筑和自然的方面要更加趣味十足。瑞典的 Vipp 小屋是一个钢制舱体，它从瑞典南部的神话之湖伊梅尔恩湖畔的树林中脱颖而出，而阁楼则位于 Islands Brygge 工业区一座 1910 年工厂的屋顶下。丹麦建筑师 David Thulstrup 亲自监督了阁楼的每一个角落，并为其配备了艺术品、室内绿植以及众多木制横梁间的丰富设计经典藏品。这两个房间有很多相同的产品内饰，但建筑和自然场景却大相径庭。

Vipp Creates an Unconventional Hotel Suite with Noma 2.0 Designer David Thulstrup, the Vipp Loft is the second of the company’s hospitality ventures. The Copenhagen Cabin offers a more intriguing interplay between architecture and nature when compared to the Vipp Hut in Sweden. The Vipp Hut, a steel pod, stands out prominently from the woods overlooking the mythical Lake Immeln in southern Sweden, while the attic is situated beneath the roof of a 1910 factory in the industrial area of Islands Brygge. Danish architect David Thulstrup personally oversaw every aspect of the attic, furnishing it with art pieces, indoor greenery, and an extensive collection of design classics amidst its numerous wooden beams. Despite sharing similarities in product interiors, the two spaces present vastly different architectural and natural scenes.

Vipp 本可以利用阁楼空间的建筑结构设计一间经典的展厅，但他们并不想止步于此。Vipp 身处的哥本哈根是美食家、建筑爱好者和设计迷的必游之地，Vipp 邀请他们在一个 1910 年改造的印刷厂中，在一个艺术和设计相结合的策划阁楼里共度良宵。

Vipp could have designed a classic exhibition hall within the architectural structure of the available loft space, but they did not want to stop there. Copenhagen, where Vipp is located, is a must-visit destination for gourmets, architecture enthusiasts, and design fanatics. Vipp invites them to spend a wonderful evening in a curated attic that combines art and design within a transformed 1910 printing factory.

对公司来说，拥有这样一个不局限于商店或展厅的空间很重要。如今的零售业正在以惊人的速度变化，对于品牌来说，想要在网购时比线下购物更加吸引人们，就需要给顾客提供额外的更全面的体验，比如一些在“离家不远”的环境中“先试后买”的方式。Vipp 酒店承诺提供一种非凡的体验，以及在非传统场景中与产品进行互动的方式。

For a company, it is crucial to possess a space that transcends the conventional bounds of a mere store or showroom. The retail landscape is evolving at an astonishing pace, and for brands to outshine online shopping and captivate customers offline, they must offer additional and comprehensive experiences. This includes facilitating a "try-before-you-buy" approach within an environment that feels "just around the corner," fostering a sense of familiarity. The Vipp Hotel promises to deliver an extraordinary experience and innovative ways to interact with products in unconventional settings.

哥本哈根的阁楼最初是 20 世纪初一个印刷厂的阁楼，近年来被 Vipp 租给了一个服装品牌作为工作室空间。当 Vipp 的办公空间超出了这座建筑的前两层时，品牌提出希望在这个不同寻常的阁楼中创造出一些非凡的东西，那个时期的许多阁楼都像这样，这并非哥本哈根独有，在奥斯陆、斯德哥尔摩，甚至巴黎都能找到相同的建筑风格。David Thulstrup 发现，假如能为光线贴上标签，那么斯堪的纳维亚特色就是那些从巨大的高窗中透入的自然光线。为了提升光线质量，David Thulstrup 选择将原本阁楼内的白色漆面横梁喷砂处理成自然状态。

The attic in Copenhagen, originally the attic of a printing factory from the early 20th century, has been rented by Vipp to a clothing brand as a studio space in recent years. When Vipp’s office space expanded beyond the first two floors of the building, the brand expressed its desire to create something extraordinary in this unusual attic. Many attics from that era were similar, not unique to Copenhagen, but also found in Oslo, Stockholm, and even Paris, sharing the same architectural style. David Thulstrup discovered that if one could label light, the Scandinavian characteristic would be the natural light pouring in from the enormous tall windows. To enhance the quality of light, David Thulstrup chose to sandblast the originally white painted beams in the attic to their natural state.

Vipp 的作品一直以金属工艺为基础，他们认为在一些艺术品中引用这种材质是有意义的——比如，由 Etage Projects 的 Jenny Nordberg 制作的餐厅区域的大块锡盒；由 Galleri Nicolai Werner 的 A Kassen 制作的烟囱旁的雕塑；以及由 Etage Projects 的西班牙设计师 Guillermo Santoma 制作的楼上卧室的弯曲金属椅。这三件截然不同的艺术品都是金属的前阶段——铸造金属、弯曲金属——展示了金属在转变为像 Vipp 产品这样的功能性物品之前的流动性和有机形状。

Vipp’s creations have always been rooted in metalwork, and they believe that incorporating this material into art pieces is meaningful - for instance, the large tin box in the dining area crafted by Jenny Nordberg from Etage Projects; the sculpture beside the chimney by A Kassen from Galleri Nicolai Werner; and the curved metal chair in the upstairs bedroom designed by Spanish designer Guillermo Santoma from Etage Projects. These three distinct artworks, all representing preliminary stages of metalworking - casting and bending - showcase the fluidity and organic shapes of metal prior to its transformation into functional items akin to Vipp’s products.

David Thulstrup 设计 Vipp 小屋的目的是为了创造一个让客人不愿离开的空间，一个一走进去就能拥抱你的空间，类似庙宇的存在。客人进入阁楼时，首先映入眼帘的是一个非常低矮的灰色入口，左边是浅灰色的浴室和一间明亮的卧室，铺着白色的床单；右边则是一个非常高的空间，由于特殊的光影设计，客人的注意力会自然而然地转移到天花板上，从而注意到房间的惊人高度。

David Thulstrup’s design of the Vipp Cabin aimed to create a space that guests would be reluctant to leave, a sanctuary-like space that embraces you upon entering. As guests step into the attic, they are first greeted by a very low-lying grey entrance, with a light grey bathroom and a bright bedroom adorned with white linens to their left. To their right lies an exceptionally tall space, where the unique interplay of light and shadow naturally draws guests’ attention upwards towards the ceiling, revealing the astonishing height of the room.

家具方面体现了 David Thulstrup 对室内设计的深刻理解，他在其中放置了一些标志性的家具，但比起突出显示那些昂贵或标志性的家具，他认为家具在纹理、材料、颜色和形状之间创造完美的平衡更加重要，购置家具的首选条件不应该是标志性或必备品，而是与创造的概念相匹配的产品，这是关于每一件物品如何作为一个平衡的整体而协同工作的。David Thulstrup 认为，如果做到了这一点，人们就能在这个空间中产生归属感，流连忘返。

In the realm of furniture, David Thulstrup’s profound understanding of interior design is evident. He incorporates iconic pieces into the design, yet he prioritizes achieving a perfect balance among textures, materials, colors, and shapes over highlighting expensive or iconic furniture. Rather than selecting furniture solely based on its iconic status or perceived necessity, David believes in opting for products that align seamlessly with the concept being created. It’s about how every single object contributes to a harmonious and balanced ensemble. According to David Thulstrup, when this balance is achieved, individuals can foster a sense of belonging within the space, fostering an enduring desire to linger and return.

当然，设计概念主要还是要围绕着 Vipp 的产品世界展开，David Thulstrup 旨在用温暖的斯堪的纳维亚风情来补充和对比黑白钢制产品的强烈风格，使用浅灰色调和 Dinesen 的道格拉斯橡木地板，并融入各种柔软温暖的材质，如毛皮、天鹅绒和羊毛，并在空间内融入绿色植物，与屋内高大的窗户完美匹配。

Certainly, the design concept revolves primarily around the Vipp product universe, where David Thulstrup aims to complement and contrast the bold style of the black and white steel products with a warm Scandinavian ambiance. This is achieved through the use of light gray tones, Dinesen’s Douglas oak flooring, and the incorporation of various soft and warm materials such as fur, velvet, and wool. Moreover, the integration of greenery within the space, perfectly complemented by the towering windows, adds a vibrant touch to the design.

创始人及创意总监 / David Thulstrup

Studio David Thulstrup 是一家总部位于丹麦哥本哈根的室内设计工作室，专注于为高端住宅、酒店和商业客户提供室内设计服务。该工作室成立于 2009 年，由 David Thulstrup 创立，他曾在丹麦皇家艺术学院学习建筑设计。工作室的设计理念是通过独特的空间设计和自然材料的使用来创造时间无关性和持久性，其作品注重细节和质感，具有现代感和纯净感。

该工作室已获得多个设计奖项，并被业界广泛认可，客户包括 Arne Jacobsen、Louis Poulsen、Nordic Nest、Copenhagen Airport 等知名品牌。工作室注重与客户的合作关系，旨在为客户提供完美的解决方案，其设计风格独特，能够满足客户对个性化、实用性和美学的需求。

David Thulstrup 是一位屡获殊荣的建筑师和设计师，也是 David Thulstrup 工作室的创始人和创意总监。他对建筑、室内设计和产品设计的精细化和全面的设计方法将他的斯堪的纳维亚传统与现代设计语言相结合。David 在全球范围内完成了许多项目，从住宅建筑到餐厅、零售、酒店、家具和照明。他在哥本哈根 Noma 餐厅的室内设计不仅赢得了多个奖项，还树立了一个设计标杆，将优雅的工艺与强烈的地域性融合在一起。