Amama Jewels 快闪店丨印度新德里丨The Melange Studio

Architect：The Melange Studio

Location：Select Citywalk Mall, Saket District Centre, District Centre, Sector 6, Saket, New Delhi, Delhi, India; | ;View Map

Project Year：2023

Category：Shops

Designed with meticulous attention to detail, our concept revolves around creating an ambiance that not only entices passersby but also allows the jewellery pieces to take centre stage. Central to our design philosophy is the integration of green gradient shelving units, strategically positioned to serve as a stunning backdrop that accentuates the beauty of the jewellery. These shelving units, along with the back wall and display elements, feature a rough, grey concrete-like texture, infusing a touch of modernity into the overall aesthetic.

The compact 8x8 kiosk space presented a unique challenge, which we addressed by implementing a seamless and secure system for the under-counter display areas. This innovative solution not only maximises storage capacity but also ensures a sleek and organised environment for showcasing the exquisite jewellery collection. Our approach to the Amama Jewels pop-up store underscores the importance of contextual awareness, as evidenced by the customised heights of the shelves tailored to the unique requirements of the jewellery collection. From closed to open, lockable to glass, our range of shelf options ensures functionality while seamlessly aligning with the space's specific context.

Upon entering the store, visitors are immediately captivated by the juxtaposition of textures and materials. Two large arched displays draw the eye, with one side creatively repurposing thousands of jewellery pieces, while the other embraces a rough and industrial aesthetic consistent with the store's design language. This dynamic ambiance adds an element of intrigue, further highlighting the beauty of the jewellery collection. Efficient layout and smooth circulation were paramount in optimising the small space of the 8x8 kiosk. Thoughtful arrangement of counters, shelves, and showcases maximises product display while promoting easy browsing. Strategic circulation paths prevent congestion, ensuring a pleasant shopping experience within the confined area.

In addition to the display area, the pop-up store features multiple zones, including additional storage, a selfie booth, trial zones with full-length mirrors, and a cash counter. Despite its compact size, the store offers visitors the opportunity to freely explore the merchandise while seamlessly navigating through the various zones.

Our design approach focuses on creating a captivating and functional display experience, seamlessly integrating display mannequin heads and trays into the overall aesthetic. Multi-level display platforms and thoughtful security measures ensure a memorable and secure shopping environment for customers. In essence, the Amama Jewels pop-up store at Select Citywalk Mall is a testament to our ability to transform limitations into opportunities, delivering a functional and immersive environment that celebrates the brand's exquisite jewellery collection.

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