惠而浦品牌展厅丨中国宁波丨MOC DESIGN OFFICE

1911年，惠而浦在奔腾港(Benton Harbor)研发制造的当时世界上第一台绞纽式洗衣机引起了全球的轰动，这是全球洗衣机时代的开端,人类从此告别手洗时代。

In 1911, Whirlpool developed and manufactured the world’s first wringer washing machine in Benton Harbor, causing a global sensation. This marked the beginning of the era of washing machines worldwide, and humanity bid farewell to the era of hand washing.

项目场地为一座椭圆状的两层相错式的独栋建筑。MOC顺应场地形态，整栋建筑依地势呈椭圆状进行建构，圆形汀步从主路连通至建筑主入口。

The project site is an oval-shaped, two-story staggered standalone building. MOC adapted to the site’s form, constructing the entire building in an elliptical shape according to the terrain. Circular stepping stones connect the main road to the building’s main entrance.

建筑另一侧的楼梯处，MOC设置了一片两层高的媒介墙，墙面满铺可编程的LED灯板，用于呈现动态的瀑布水流，设计师通过控制灯与灯的疏密，并在表面覆盖一层灯膜，由此形成了一种朦胧的流动氛围，从远处看去，形成了一种抽象的印象美学。

On the stairwell side of the building, MOC installed a two-story media wall fully covered with programmable LED panels to display dynamic waterfall effects. By controlling the density of the lights and covering the surface with a layer of light film, the designers created a hazy, flowing ambiance. From a distance, this creates an abstract aesthetic impression.

MOC在本项目的设计实践中，企图通过空间设计回应洗衣机运转时产生的“漩涡”，隐喻式的回应品牌起源，并通过空间体验强化品牌印象。

In the design practice of this project, MOC aims to respond to the “whirlpool” generated by the operation of the washing machine through spatial design. This metaphorically echoes the brand’s origin and reinforces brand impressions through spatial experiences.

主体空间意象抽象于洗衣机的工作原理——机械力和水流产生的旋转运动从而产生的“漩涡”。

The main spatial imagery is abstracted from the working principle of the washing machine—the rotational motion generated by mechanical force and water flow, creating a “whirlpool.”

MOC通过现代的设计手法，对其形态进行解构和再创作，让水流化为层叠的金属挂片，构建出独特的空间体验。

MOC deconstructed and reimagined this form using modern design techniques, transforming the water flow into layers of metal hanging pieces to create a unique spatial experience.

二层的空间功能定位于品牌Club，为参观者提供更为深度地品牌与产品体验。

The second-floor space is designated as the brand Club, offering visitors a deeper experience with the brand and its products.

这里同时也是用户朋友们的社交场所，因此整体空间更具有亲和力。

It also serves as a social place for users and their friends, making the overall space more inviting.

设计师通过木质的立面围合出温暖、柔和的空间基调。

The designers used wooden facades to create a warm and soft spatial tone.

开放式休息区不仅仅作为休闲使用，也能通过活动家具的调整，满足分享活动、小型展览等不同场景的需求。

The open lounge area is not only for relaxation but also adaptable through movable furniture to accommodate various scenarios such as sharing activities and small exhibitions.

设计师还设置了隐藏的隔断，划分出更为独立的休闲区。

The designers also incorporated hidden partitions to create more private lounge areas.

在这层空间里，从开放性、到私密感均有序递进，人们无论是临窗休憩，概览城市风光，还是寻一隅宁静，皆能适享其乐。

In this space, different areas are sequentially planned from openness to privacy. Whether people are relaxing by the window and enjoying the city view or seeking a quiet corner, they can enjoy the pleasure of the space.

项目信息——

项目名称: 惠而浦品牌展厅

主持设计：杨振钰、梁宁森

项目管理：杨振钰

设计团队：吴岫微，李卷儿，古耸宇，吴心鸿

设计周期：2023.4-2023.6

竣工：2024.4

项目地址：宁波华侨城欢乐欢乐海岸

面积：325㎡

主材：岩板，涂料，喷砂不锈钢，黑色烤漆玻璃，木饰面，灯膜

业主：惠而浦

摄影：聂晓聪

Project Name: Whirlpool Brand Showroom

Lead Designers: Yang Zhenyu, Liang Ningsen

Project Management: Yang Zhenyu

Design Team: Wu Xiuwei, Li Juaner, Gu Songyu, Wu Xinhong

Design Period: April 2023 – June 2023

Completion: April 2024

Location: OCT Happy Coast, Ningbo

Area: 325㎡

Materials: Sintered stone, paint, sandblasted stainless steel, black lacquered glass, wood veneer, light-diffusing membrane

Client: Whirlpool

Photography: Nie Xiaocong