Zara上海安福路限时店丨中国上海丨AIM恺慕建筑设计事务所

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AIM | Zara Anfu Lu Pop-Up Store, Shanghai

Zara 限时店选址上海繁华忙碌的安福路，它的亮相为这条街道注入了更多新鲜活力。此前，AIM 恺慕建筑设计事务所已在该街区完成了一系列零售项目，包括标志性的首家 HARMAY 話梅美妆店、HARMAY 話梅坊、introlemons 茶饮店、Klee Klee 以及 Short Sentence。通过这一最新力作，AIM 继续助力安福路零售业的繁荣景象，将都市活力与创新设计完美融合。← Swipe left for EnglishLocated on the bustling street of Anfu Lu, Zarapop-up store enriches a neighborhood already activated by AIM Architecture’s previous retail projects, including the first iconic HARMAY store, HARMAY Fang, Introlemons, Klee Klee and Short Sentence. With this latest addition, AIM continues to shape the dynamic retail landscape of Anfu Lu, merging urban energy with innovative design.

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Zara 安福路限时店以大胆创新的方式重塑零售形象，将当代美学与品牌前瞻精神融为一体。AIM 以匠心精神，捕捉 Zara 快速、动态的品牌形象，同时为顾客带来引人入胜且高度灵活的购物体验。

店铺巧妙划分为三个相互连接的独特区域，在保持整体设计连贯性的同时，精彩呈现多个不同系列的产品。

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Zara pop-up store embodies a bold reimagining of retail, blending contemporary aesthetics with the brand’s forward-thinking ethos. AIM Architecture crafted the space to capture Zara’s fast-paced, dynamic identity, while offering an inviting and highly flexible shopping experience.

Divided into three distinct yet interconnected zones, the store showcases various collections while maintaining a cohesive design throughout.

一层重点展示 Zara 的精选系列与联名系列，确保顾客每次光临都能收获新鲜有趣的购物体验。定制设计的展陈装置和精心策划的艺术装置中，展示着 Zara 的限量版单品和一些为中国市场量身定做的联名系列，为顾客带来一场独特的视觉与触觉之旅。温暖的灰色纹理漆奠定了空间基调，拉丝不锈钢与柔软地毯的细腻质感丰富了顾客的感官体验，营造出沉浸式的独特购物氛围。← Swipe left for EnglishThe first floor is dedicated to Zara’s selected collections and collaboration collections ensuring a fresh and engaging experience. Custom-designed fixtures and displays offer a unique visual and tactile journey, showcasing Zara’s limited-edition pieces and some special collection tailored specifically for the Chinese market, in a curated setting. The use of brushed stainless steel, warm grey textured paint, and soft carpet finishes enriches the sensory experience, creating a distinct and immersive atmosphere.

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二层空间科技感十足，通过“沉浸式”体验展示最新产品系列，交互式 LED 视频墙让顾客在数字化场景中尽情尝试最新潮流款式。

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The second zone immerses customers in a tech-savvy environment, featuring interactive LED video walls that bring the latest styles to life in a digitally enhanced setting.

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此外，二楼还设有一个充满“家”氛围的展厅，营造了一种精致而轻松的氛围。这里展示的是 Zara 和 Zara Home 系列产品，空间的设计更具有社交性，邀请顾客在优雅的环境中随性探索品牌更加成熟精致一面。

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Additionally, this floor features a home-themed showroom, offering a refined and relaxed atmosphere. Here, Zara and Zara Home collections are displayed in a setting designed for social engagement, inviting customers to explore the brand’s sophisticated side in a laid-back yet elegant environment.

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楼梯不仅作为空间的功能性连接，更是视觉上的焦点，为人们提供了拍照留念的绝佳打卡点，从而提升了空间的整体体验。

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The staircase, designed as a central connecting object, serves as a visually striking focal point, offering both a functional element and a photo-worthy opportunity, enhancing the overall experience within the space.

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AIM 以简练的手法勾勒空间布局，干净的线条和开放的空间带来了流动性和轻盈感。自然光在反射的表面和透明的材质间流淌，将室内与鲜明的街道紧密连接。

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AIM Architecture’s minimalist approach grounds the store’s layout, emphasizing clean lines and open spaces that create a sense of flow and lightness. Reflective surfaces and transparent materials enhance the play of natural light, streaming in through large windows and connecting the interior with the vibrant street outside.

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设计的一大亮点在于其高度的适应性。空间便于重新配置，以适应举办活动、产品发布等各类需求，确保 Zara 在上海不断变化的零售环境中始终稳占一席之地。定制的模块化衣架和极简的陈列单元为不同系列产品的展示提供了灵活性，同时保持了整体一致性和美观。

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A key feature of the design is its adaptability. The space is designed to be easily reconfigured for future events or product launches, ensuring Zara remains relevant in Shanghai’s ever-evolving retail landscape. Custom modular shelving systems and minimalist display units provide the flexibility to adapt to different collections while maintaining a cohesive aesthetic.

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在时尚、艺术和都市生活的交汇点，AIM 打造成了一个超越传统零售的空间。精致而优雅、大胆且实用，Zara 安福路限时店有力地体现了品牌在零售业中坚持创新的承诺。

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In this project, AIM Architecture embraced the intersection of fashion, art, and urban life, transforming the Zara Anfu Lu pop-up into more than just a retail destination. It stands as a testament to Zara’s commitment to innovation in retail, housed in a refined and elegant space that is both bold and functional.

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业主：飒拉商业（上海）有限公司

项目地点：上海安福路 298 弄

设计面积：500m2

设计时间：2024.06-2024.09

建成时间：2024.09

设计范围：室内设计&软装，景观，外立面设计

设计总监：Wendy Saunders，Vincent de Graaf

设计主管：Marta Pozo

项目负责人：赵娜

建筑/室内团队：松洁，魏铮，康瑾，王嘉陈，高可昕，Ewa Szajda，杨浩辰

软装团队：陈晓雯，松洁

施工团队：上海秋元华林建设集团有限公司

道具供应：康玛尼奥家具（昆山）有限公司

影音供应：昆山特瑞森音响设备有限公司

主要材料：不锈钢，实木，地毯，肌理涂料

摄影：ZARA

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