Adidas BC 成都太古里新店设计丨中国成都丨SKYnoa

当建筑与人产生情感连结，房子便有了“家”的概念。SKYnoa 为 Adidas 设计的太古里门店以“快耍慢活”的成都 lifestyle 为灵感，围绕“运动之家”的品牌理念，通过运动元素让建筑充满动感活力。SKYnoa 把房子植入到原始建筑中，通过‘房子’这一意向，向 adidas Home of Sports（运动之家）的品牌精神致敬。

When architecture forms an emotional connection with people, a house takes on the concept of "home." SKYnoa’s design for the Adidas store in Taikoo Li is inspired by the "fast play, slow life" lifestyle of Chengdu, focusing on the brand philosophy of "Home of Sport," and infusing the building with dynamic vitality through sports elements. SKYnoa embeds the concept of a ’house’ into the original building, using this imagery to express the athletic spirit of adidas Home of Sports.

一些律动 | 在外立面，我们将象征运动的跑道线条与开窗形态进行有机结合，在致敬品牌的运动精神同时，也从视觉上赋予外立面与室内空间的节奏律动，为整体建筑带来新的活力。

A Sense of Movement | On the facade, we organically combine the track lines symbolizing sports with the window shapes. While paying homage to the brand’s athletic spirit, we also visually endow the facade and interior space with a rhythmic movement, bringing new vitality to the entire building.

文化共生 | 采用本土的天然陶土材质，SKYnoa 通过外立面选材为房子打上了东方文化的烙印，赋予品牌更多的在地性，让品牌潜移默化的融入到当地文化中。天然的陶土同时带给人们自然和户外的联想，以立面的形态鼓励人们参与户外运动，追求健康的生活方式。

Cultural Symbiosis | By using local natural earthenware materials, SKYnoa stamps the house with the mark of Eastern culture through the facade selection, endowing the brand with more locality and allowing the brand to subtly integrate into the local culture. The natural earthenware also brings associations with nature and the outdoors, encouraging people to participate in outdoor sports and pursue a healthy lifestyle through the form of the facade.

富有艺术气息的立面，以其动感的表达形态，在建筑本土特色和外墙创新设计之间创造了和谐的对话。

The artistic facade, with its dynamic expressive form, creates a harmonious dialogue between the local architectural characteristics and the innovative design of the exterior wall.

场景化的空间设计将三层楼串联起来，构筑起完整的叙事空间。

The scene-based spatial design connects the three floors, constructing a complete narrative space.

Second Floor | 二层

2F：Training professional

2F 是户外运动和专业训练系列的展示区。鉴于产品凸显的专业运动性，SKYnoa 在设计中刻意强调运动精神中的冷静与沉稳的特性。黑色和深灰的环境基调，加上户外运动场质感的石材地面，烘托出专业运动的环境氛围。

2F: Training Professional

The 2F is the exhibition area for outdoor sports and professional training series. In light of the professional sports nature of the products, SKYnoa deliberately emphasizes the calm and steady characteristics of the sports spirit in the design. The environmental tone of black and dark gray, coupled with the stone floor that has the texture of an outdoor sports field, creates an atmosphere conducive to professional sports.

First Floor | 一层

1F：Inspiring lifestyle

1F 是店铺中体验和穿搭灵感的核心空间。SKYnoa 在叙事上赋予了‘耳目一新’的感觉，金属板和真石漆烘托出强烈的现代科技感；大面积的中性灰色的运用，弱化了空间属性，从视觉角度凸显展示的产品；可升降的展示道具，灵活的分割店铺空间，为店铺在空间使用上创造更多的可能性。

1F: Inspiring Lifestyle

The 1F is the core space for experience and outfit inspiration in the store. SKYnoa has given it a ’refreshing’ feel in the narrative, with metal panels and genuine stone paint creating a strong sense of modern technology; the extensive use of neutral gray tones downplays the spatial attributes, highlighting the displayed products from a visual perspective; the liftable display props flexibly divide the store space, creating more possibilities for the store in terms of spatial usage.

>>> Basement | 底层

B1：Lifestyle & casual

B1 是日常运动系列的展示区。步入 B1 层，明亮的暖白色采光，搭配高饱和度的地面线条，带给人轻松愉悦的空间氛围感。墙面上的跑道装饰，帮助顾客对健康的生活方式产生更具象化的理解。三叶草区的金属质感，彰显其独特的城市个性风格。

B1: Lifestyle & Casual

The B1 level is the exhibition area for the everyday sports collection. Upon entering the B1 level, the bright warm white lighting, paired with high saturation floor lines, creates a relaxed and pleasant spatial atmosphere. The track decorations on the walls help customers to have a more concrete understanding of a healthy lifestyle. The metallic texture in the Trefoil area highlights its unique urban personality style.

丰富的品牌故事与场景，让顾客沉浸在多样的运动穿搭灵感中；多层次的产品叙事，创造新鲜的购物体验；持续生长与更新的店铺活动与宣传，为成都太古里品牌中心不断的带来新的活力。

Rich brand stories and scenarios immerse customers in a variety of sportswear inspirations; multi-layered product narratives create a fresh shopping experience; ongoing growth and updates in store activities and promotions continuously bring new vitality to the brand center in Taikoo Li, Chengdu.

Project Info 项目信息

品牌方：ADIDAS

项目类型：室内设计

Brand:ADIDAS

Project Type:Interior Design

项目面积：1210 Sqm

项目地址：成都太古里

Area:1210 Sqm

Location:Chengdu Taikoo Li

摄影师 Photographer:海瑞

照片版权归：SKYnoa 所有