Soilboy 旗舰店丨新加坡丨SILO

New Bahru被誉为新加坡创意园区的先行者，融合社区、产品和各种活动，涵盖零售、餐饮、养生、娱乐、教育和文化等，所入住的每家品牌店都有着自己独特的概念，Soilboy也不例外。新加坡首个“可持续家居和生活方式品牌”的沉浸式零售体验店，在这里开启。

Hailed as the forerunner of Singapore's creative parks, New Bahru is a blend of community, products and activities spanning retail, food and beverage, wellness, entertainment, education and culture, with each of the branded shops in the neighbourhood having its own unique concept, and Soilboy is no exception. Soilboy is no exception. Singapore's first immersive retail experience for a ‘sustainable home and lifestyle brand’ opens here.

Brand Idea

Soilboy旗舰店位于新加坡新明路9号的New Bahru之中，这里原是一家经营室内盆栽、陶瓷花盆和园艺必需品网上销售的商店。

Soilboy's flagship shop is located in the middle of New Bahru at 9 Sing Ming Road, Singapore, which was originally a shop selling indoor plants, ceramic pots and gardening essentials online.

Soilboy由Ivan Woo和Angeline Goh夫妇成立于2020年，在疫情期间，他们毅然地决定开设首家零售店，该店由本地设计事务所SILO负责设计。

Soilboy was founded in 2020 by husband and wife team Ivan Woo and Angeline Goh, and during the epidemic, they made the resolute decision to open their first retail shop, which was designed by local design agency SILO.

Soilboy旗舰店逐渐成为Upper Thomson市区一处隐秘之地，人们可以于此欣赏植物和体验绿色生活。Soilboy致力于拉近人与自然的距离，其最大特色是利用漂亮的花盆来提升盆栽的颜值。他们以“激发人们对于生活中绿色之物的好奇”为品牌使命。

Soilboy's flagship shop is becoming a hidden gem in downtown Upper Thomson, a place where people can enjoy plants and experience green living. Soilboy is dedicated to bringing people closer to nature, and their speciality is the use of beautiful pots to enhance the look of potted plants. Their mission is to ‘inspire curiosity about the green things in life’.

Design Concept

经过重新设计，Soilboy旗舰店通过不同的陈列方式展示出更多的家庭盆栽系列，与位于Upper Thomson的门店相比，不仅店面得到了一定程度上地升级，还拥有多个零售区域，为狂热的室内植物爱好者构建一个美好的自然家园。

The Soilboy flagship shop has been redesigned to showcase a wider range of houseplants through different displays, and not only has the shop been upgraded somewhat from its Upper Thomson location, but it also has multiple retail areas to build a beautiful natural home for the avid houseplant enthusiast.

Soilboy旗舰店通过侘寂（Wabi-Sabi）和亲生物（Biophilic）设计来体现自然式简约主义。SILO借此重新定义了植物零售店的形象，并将自然融入室内。傍晚时分，一抹夕阳照入，十分地令人着迷。

Soilboy's flagship shop embodies natural minimalism through Wabi-Sabi and Biophilic design, through which SILO redefines the image of a botanical retailer and integrates nature into the interior. In the evening, a glimpse of the setting sun is mesmerising.

Material Exploration

树叶、泥土、木材、树皮——都是自然的产物。在SILO的构思中，Soilboy的室内应该是散发着泥土的气息，通过不同色调的天然木材和精雕细琢的细节来体现和表达清新可人的零售新形象。

Leaves, earth, wood, bark - all are products of nature. In SILO's conception, Soilboy's interiors should exude the scent of earth, reflecting and expressing the new image of a fresh and appealing retailer through different shades of natural wood and finely crafted details.

器物与绿植盆栽布置的整齐划一，花匠可以在水槽吧台上开启一段沉浸式的创作之旅。愈发繁茂的植物恣意生长，仿佛它们有了更好的伸展空间。在Soilboy流动的空间里，植物们获得了无尽的滋养。

The artefacts and potted greenery are neatly arranged so that the florist can embark on an immersive creative journey on the sink bar. The plants grow more luxuriantly, as if they have a better space to stretch out. In Soilboy's flowing space, plants are nourished endlessly.

室内陈列的陶瓷花盆都由主理人夫妇亲自设计，并邀请韩国匠人手工制作。Soilboy体验店除了展示创新的盆栽艺术，也会提供沉浸式的体验工作坊，邀请人们一起来探索自然的奥秘。

The ceramic pots on display in the interior are designed by the couple in charge and handmade by Korean artisans.In addition to showcasing innovative potting art, Soilboy Experience will also offer immersive experiential workshops, inviting people to come along and explore the mysteries of nature.

新明路（Sin Ming Road ）一直是Soilboy成长之旅中重要的一部分，这家店历经磨练，如今走入正轨，创办人夫妇希望通过不同的形式将此过程记录下来，期待未来创造更多具有里程碑式的成就！

Sin Ming Road has been an important part of Soilboy's growth journey, and now that the shop is on the right track, the founding couple wanted to document the process in different forms and look forward to creating more milestones in the future!

Interiors:SILO

Photos:KhooGuoJie