thisisneverthat® Seongsu 旗舰店丨韩国首尔丨COM

Architects:COM

Area:310m²

Year:2024

Photographs:Juyeon Lee

Lead Architects:Kim Sejoong, Lim Jiwon, Kim Yeaji, Han Joowon

Lead Team:Kim Sejoong, Han joowon

Design Team:Lim Jiwon, Kim Yeaji

Landscape Architecture:anmadang the lap

General Constructing:GLROW Design

Architecture Offices:FHHH Friends

City:Seongdong-gu

Country:South Korea

Text description provided by the architects. The Flagship Store of THISISNEVERTHAT Seongsu is located on the third floor of JKND's new headquarters. Over the years, we've designed various THISISNEVERTHAT stores, and as the brand grew, we felt the space needed an upgrade.

The design began with the owner's remark: "THISISNEVERTHAT clothes are easy clothes." We explored this idea by defining an "easy" space as one that is comfortable, free of distractions, and pleasant. Spacious pathways and well-placed furniture were key to ensuring openness and comfort.

We also focused on minimizing visual distractions and creating waiting areas for companions, allowing shoppers to browse freely. This balance of functionality and comfort embodies the essence of an "easy" space.

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Project location

Address:Seongdong-gu, South Korea