莺 Oriole丨中国成都丨炘儒设计 SHINDESIGN

2024/12/20 14:24:15

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项目简介

Short project description

莺 Oriole，是国内首创的中式美学花艺品牌。从品牌策划、项目选址，到建筑、园林、室内、软装及品牌视觉的一体化设计，到最终项目呈现，我们历时两年时间。我们为这一项目注入了中国传统文化可延续性的设计理念及品牌 DNA。莺 Oriole，以传统文化根植于血脉，花植亦是东方文化中的典雅代表，融入 45 平方米的中式当代建筑。

莺 Oriole is the first Chinese aesthetic floral brand in the country. From Branding and site selection to the integrated design of architecture, landscape, interiors, furnishings, and brand visuals, it took us two years to bring this project to completion. We infused the project with a design concept and brand DNA that ensure the continuity of Chinese traditional culture. Oriole is deeply rooted in traditional culture, with floral arrangements symbolizing the elegance of Eastern culture, seamlessly integrated into a 45-square-meter Contemporary Chinese architecture.

▼店铺外观概览，Exterior view© 炘儒设计

▼通向店铺的小径，Path leading to the store© 炘儒设计

▼附近树林看向店铺，Looking towards the shop from the nearby woods © 炘儒设计

▼立面近景，Facade© 炘儒设计

▼外摆区，Outdoor area© 炘儒设计

项目关键信息

project details

在项目选址初期，我们秉持对自然的尊重与初心，因地制宜地优先规划园林景观，保留了原始地块上两棵历经岁月的桂花树。在此基础上，我们进一步确定了建筑的占地面积、方位及朝向，并精心规划了品牌整体地块的室内外动线布局。

▼轴测分析图，axon© 炘儒设计

In the early stages of site selection, we upheld our respect for nature and original intent by prioritizing the landscape design according to local conditions, preserving two long-standing osmanthus trees on the original site. Based on this, we further determined the building’s footprint, orientation, and direction, and meticulously planned the indoor and outdoor circulation layout for the entire brand’s site.

▼入口处，Entrance© 炘儒设计

▼回望入口，Looking back at the entrance© 炘儒设计

▼中央岛台，Central island © 炘儒设计

顺着街角的桂花树，目光逐渐被引向那座漂浮在岛屿上的东方韵味庭院式建筑，随着院落的层层递进，顾客自然而然地步入这间气韵十足的中式花店。空间中看不见的气韵是设计意图的本质。我们通过巧妙的设计语言，模糊了建筑的内外界限，将室外的自然景致引入室内，营造出一种自然生态的环绕感，使内外的植物在这 45 平方米的空间中相互对话。顾客在此被亲近自然、儒雅气韵的东方场域，花植与器物的美学陈列所包围，细细品味这小中见大的中式花艺美学空间。

Following the osmanthus trees at the street corner, your gaze is gradually drawn to the Oriental-style courtyard architecture that seems to float on the island. As you walk through the layers of the courtyard, you naturally enter this atmospheric Chinese floral shop. The invisible aura within the space is the essence of the design intent. Through the sophisticated design language, we blurred the boundaries between the interior and exterior, bringing the natural outdoor scenery inside to create a sense of being enveloped by nature. This allows the plants inside and outside the 45-square-meter space to engage in a dialogue. Here, customers are surrounded by an environment close to nature, imbued with the refined elegance of Eastern culture, and the aesthetic display of flowers and objects, allowing them to savor the beauty of this small yet expansive Chinese floral aesthetic space.

▼空间陈设，Space furnishings © 炘儒设计

▼绿植摆放，Greenery© 炘儒设计

▼空间设计细部，Design details© 炘儒设计

▼忙碌的店铺日常，Busy shop routine © 炘儒设计

我们将中国传统的“天圆地方”理念融入室内布局，并选用了木材、石材和矿物质涂料等天然有机材料，赋予空间质朴而清雅的肌理。透过玻璃，绿植、砾石、湖水、微风与落日余晖洒在温润的灰泥墙上，窗边花枝的剪影仿佛一幅静谧的画作，随着四季更替，空间也展现出不同的迷人姿态。

We incorporated the traditional Chinese concept of “round sky and square earth”（It represents the idea of aligning architectural forms with cosmological beliefs, with circular elements often representing the heavens and square elements representing the earth.）into the interior layout, selecting natural and organic materials such as wood, stone, and mineral-based coatings to give the space a rustic yet elegant texture. Through the glass, greenery, gravel, lake water, the breeze, and the glow of the setting sun cast their light on the smooth plaster walls. The silhouette of flower branches by the window resembles a tranquil painting, and as the seasons change, the space reveals different captivating aspects.

▼空间装饰，Decoration© 炘儒设计

▼仿佛一幅静谧的画作，Like a quiet painting © 炘儒设计

通过自然有机的材料、内外穿透式的空间规划，中式宋代美学及文化的融入，花植、花器零售功能的巧妙融合，我们创新演绎了新一代青年人眼中的中式美学空间，致力于打造一个具有广泛影响力和深刻感染力的中式花艺品牌。

Through the use of natural organic materials, permeable spatial planning, the integration of Song Dynasty aesthetics and culture, and the clever fusion of floral and vase retail functions, we have innovatively interpreted a new generation’s view of Chinese aesthetic spaces. Our goal is to create a Chinese floral brand with broad influence and profound appeal.

▼夜览，Night view© 炘儒设计