万象汇- 牙蜜集市丨中国南昌丨夏谷暑雨

客户 | 华润

项目 | 华润南昌青山湖万象汇B1牙蜜集市

业态 | 餐饮&零售

面积 | 2455m²

落地时间 | 2021-05-22

设计团队 | 夏谷暑雨

创意总监 | 高文哲

主案设计师 | 王维东

主创团队 | 黑进朝  方瑞杰  胡哲明  梁馨宇 郝尉辛  左舒卉

主题装置落地 | 夏谷暑雨    

执行总监 | 徐静

现场管理 | 徐静  孟凡冬  沈言广

表现支持 | 绍伟

软装支持 | 郭丹风

商务 | 李宁 杨红玉 李竞妍

照明顾问 | 深圳朗晟- 岳阳 袁悦

空间摄影 | 陈铭

项目推广 | cui

有人的地方就有集市

有生活和美好的地方就有牙蜜yummy

2018年9月22日

我们第一个“牙蜜集市”在华润南通万象城落地

从此

“牙蜜集市”代表了一种精致品质、沉浸式的生活方式

一提到南昌都会想到滕王阁，浪漫与奇观的共存“落霞与孤鹜齐飞，秋水共长天一色”。南昌万象汇B1牙蜜集市，分为三个区域：渔光闹市、余味食集、味蕾斜街。

如今被非生活化，重组后的场所已经难以迎合大众的喜好，相反让人们自发的创造出生活中的美好瞬间的场所已经成为趋势，而牙蜜集市就是想做返璞归真的质朴市集，把记忆文化中的市集还原到现实空间。

柳永在《望海潮》诗句中这样描述市集“市列珠玑，户盈罗绮，竞豪奢。”集市就是充满烟火气、人气的社交场所，对孤独最好的治愈空间。

南昌万象汇B1层，连接地铁，是一个狭长且方正的空间，生活超市位于区位最端头，初期规划中，边铺进深较大而商铺数量少，从地铁到万家超市空间单一，无可逛性。我们在后续规划中切分了里坊式的中岛，增加通透中岛面积，沿动线做商铺展面，单通道改为三通道及纵向次通道，来增加主题街区的可逛性。

在保证主通道的通达性后，我们着重考虑的是街区中岛的通透性，防火分区的纵向穿插使得集市区多了三道防火隔墙，为了减弱这种空间分割感，我们把中岛红线往外延，增加了靠主通道的视觉通透感，从而弱化防火隔墙对集市的影响，从而使顾客更加沉浸于集市的人气中去。

Where there are people, there is a market

Where there is life and beauty, there is tooth honey yummy

September 22, 2018

Our first "Tooth and Honey Market" landed in China Resources Nantong Mixc City

from now on

"Tooth Bazaar" represents a refined quality, immersive lifestyle

When it comes to Nanchang, people will think of Tengwang Pavilion, the coexistence of romance and wonder, "the sunset and the lonely bird fly together, and the autumn water is the same color as the sky". Nanchang Wanxianghui B1 Yami Market is divided into three areas: Yuguang Bustling Market, Yuwei Food Collection, and Taste Bud Xie Street.

Nowadays, it has been deprived of life, and the reorganized place has been difficult to meet the preferences of the public. On the contrary, it has become a trend for people to spontaneously create beautiful moments in life. The Yami Market is a simple market that wants to return to the basics. The market in the memory culture is restored to the real space.

Liu Yong described the market in the poem "Watching the Sea Tide" like this: "The market is full of pearls, the household is full of Luoqi, and the luxury is competing." The market is a social place full of fireworks and popularity, and the best space to heal loneliness.

The B1 floor of Nanchang Wanxianghui, connected to the subway, is a narrow and square space. The supermarket is located at the end of the area. In the initial planning, the side shops are deeper and the number of shops is small. The space from the subway to Wanjia supermarket is single, and there is no space for it. shopping. In the follow-up planning, we divided the lifang-style central island, increased the area of ​​the transparent central island, and built a shop surface along the moving line. The single channel was changed to three channels and vertical sub-channels to increase the accessibility of the theme block.

After ensuring the accessibility of the main passage, we focused on the permeability of the island in the block. The vertical interspersed fire partitions made three fire partition walls in the market area. In order to weaken this sense of space division, we put the middle The extension of the red line of the island increases the visual transparency of the main passage, thereby weakening the impact of the fire partition wall on the market, so that customers can be more immersed in the popularity of the market.