BEIIJNG合生汇 “21BLOCK街区”丨中国北京丨夏谷暑雨

客户 | 北京合生汇

项目 | 21BLOCK街区-四期

地址 | 中国北京 西大望路与广渠路交汇处

面积 | 5200㎡

开业 | 2022-01-01

设计团队 | 夏谷暑雨 

创意总监 | 高文哲

执行总监 | 黑进朝

主案设计 | 王磊（Jason）

主创团队 | 张梦帆、于爽、王响

商务团队 | 李宁、杨红玉

摄影剪辑 | 叶虫鸣、王牧雄

项目推广 | 綦家文、DAPAN

Client | Beijing Heshenghui

Project | 21BLOCK Block - Phase IV

Address | Intersection of Xidawang Road and Guangqu Road, Beijing, China

Area | 5200㎡

Opening | 2022-01-01

Design Team | Summer Valley Summer Rain

Creative Director | Gao Wenzhe

Executive Director | Black Jin Dynasty

Main case design | Wang Lei (Jason)

Main creative team | Zhang Mengfan, Yu Shuang, Wang Xiang

Business Team | Li Ning, Yang Hongyu

Photo Editing | Ye Chongming, Wang Muxiong

Project Promotion | Qijiawen, DAPAN

在疫情反复的当下

21BLOCK已经开业第5年，在这5年里，商业迭代，疫情考验，在“爆款”场景商业这条路上，继续生长，扩张进化，热度持续....

IN TIMES OF REPEATED EPIDEMICS

21BLOCK HAS BEEN IN BUSINESS FOR THE 5TH YEAR. IN THE PAST 5 YEARS, THE BUSINESS HAS BEEN ITERATED, TESTED BY THE EPIDEMIC, AND CONTINUED TO GROW, EXPAND AND EVOLVE, AND THE POPULARITY CONTINUES ON THE ROAD OF "EXPLOSIVE" SCENE BUSINESS....

在喧闹的街巷中，还能依稀看到远处摩天楼群间的巨型3D全息商业广告，缕缕蒸汽透过霓虹那色彩斑斓的光，不断地从小笼包的蒸笼里奔向天空，你在熙熙攘攘的人群中停了下来，目光追随着那奔向夜空的蒸汽，它努力向上升腾的样子，真是像极了你，这周遭杂乱却不失生机的烟火气

.....

IN THE NOISY STREETS, YOU CAN STILL VAGUELY SEE THE GIANT 3D HOLOGRAPHIC COMMERCIAL ADVERTISEMENTS AMONG THE SKYSCRAPERS IN THE DISTANCE. THE WISPS OF STEAM, THROUGH THE COLORFUL LIGHT OF THE NEON, ARE CONSTANTLY RUNNING FROM THE STEAMER OF THE XIAOLONGBAO TO THE SKY. THE BUSTLING CROWD STOPPED, AND HIS EYES FOLLOWED THE STEAM THAT WAS RUSHING TOWARDS THE NIGHT SKY. IT WAS TRYING TO RISE UP. IT REALLY LOOKED LIKE YOU. THE SURROUNDING CLUTTERED BUT STILL ALIVE FIREWORKS...

我们不禁思考

赛博朋克，究竟代表了什么含义？

雨夜霓虹就是赛博朋克吗？

“高技术，低生活”的标签化认识能概括它的全部内涵吗？

跨度几十年的作品从未抛弃对机械与人性的哲学思考

一个关于未来的灰色预言，一个在绝望中依然还有希望的内核。

设计师把控其内核中关于未来美好的概念将时尚科技元素渗透于商业空间设计融合到合生汇21街区。

颠覆传统商超的定义，让餐饮、购物、娱乐、休闲均能拥有沉浸式体验在未来，具有差异化、高度沉浸、深度互动的体验式商业综合体，将成为Z世代年轻人所青睐的“全时间”模式。

WE CAN'T HELP THINKING

WHAT DOES CYBERPUNK MEAN?

IS RAINY NIGHT NEON CYBERPUNK?

CAN THE LABELLED COGNITION OF "HIGH TECHNOLOGY, LOW LIFE" SUMMARIZE ITS FULL CONNOTATION?

THE WORKS SPANNING DECADES HAVE NEVER ABANDONED THE PHILOSOPHICAL THINKING ON MACHINERY AND HUMAN NATURE

A GREY PROPHECY OF THE FUTURE, A KERNEL OF HOPE IN DESPAIR.

THE DESIGNER CONTROLS THE CONCEPT OF A BEAUTIFUL FUTURE IN ITS CORE, AND INTEGRATES FASHIONABLE AND TECHNOLOGICAL ELEMENTS INTO THE COMMERCIAL SPACE DESIGN AND INTEGRATES IT INTO THE 21ST BLOCK OF HOPSON.

SUBVERTING THE DEFINITION OF TRADITIONAL SUPERMARKETS, ALLOWING CATERING, SHOPPING, ENTERTAINMENT, AND LEISURE TO HAVE IMMERSIVE EXPERIENCE RETAIL MODEL.