美及物料社 Maagic丨ZADStudio

Starting Point

房地产规模持续下滑，建材行业逐渐增压，然而客群审美消费不断提升，设计诉求不断多元，追求产品品质、个性、艺术、性价比等因素也日渐丰富，在此背景下，美及物料社Maagic应运而生，以艺术个性美学为定位特质，集合国际国内的个性品牌及产品，以更多元的产品选择和物料灵感激发，满足当下个性客群，设计师，个性项目的选品需求，同时为服务项目提供超预期的落地效果和施工工艺，承载公司未来保持市场竞争优势的使命，助力更多的客户实现优美、个性、品质的生活空间和商业空间。

The scale of real estate continues to decline, and the building materials industry gradually increases. However, the aesthetic consumption of the customer group continues to increase, the design demands continue to be diversified, and the pursuit of product quality, personality, art, cost performance and other factors are also increasingly rich. Under this background, Maagic, a beauty and materials agency, emerged as The Times require, takes artistic personality aesthetics as the positioning characteristics, and gathers international and domestic personality brands and products. With more product choices and material inspiration, to meet the current personalized customer groups, designers, personalized project selection needs, while providing service projects with more than expected landing effect and construction technology, bearing the company's future mission to maintain market competitive advantage, help more customers to achieve beautiful, personalized, quality living space and commercial space. Born for Beauty, Art is Access. Born for beauty, art is access.

生而为美，艺术可及

Born for Beauty, Art is Access.

Product

美及物料社汇聚了众多国际知名品牌，如佛山的贝拉维塔Bellavita、意大利的Mutina、Marazzi和Novacolor等，它们共同秉承品质、个性与艺术的产品理念。这些品牌的产品以其质感、肌理和色彩的多样性而著称，尽显自然之美，艺术之美，完美诠释了美与艺术的品牌内涵。通过巧妙的设计融合，我们不仅呈现了产品物料的美学价值，也为空间赋予了直观的体验和舒适的氛围，为消费者带来了一种全新的生活艺术享受。

The company brings together internationally renowned brands such as Bellavita in Foshan, Mutina in Italy, Marazzi and Novacolor, who share a product philosophy of quality, personality and art. The products of these brands are famous for their texture, texture and diversity of colors, showing the beauty of nature and the beauty of art, and perfectly interpreting the brand connotation of beauty and art. Through the clever design integration, we not only present the aesthetic value of product materials, but also give the space an intuitive experience and a comfortable atmosphere, bringing consumers a new kind of living art enjoyment.

Boundaries and Brands

海德格尔说："边界不是某种东西的停止，而是如同希腊人认识到的，边界是某种东西开始出现的地方"通过建构空间边界，定位品牌调性与质感。文丘里早就认识到，建筑及其空间的场所特性由其垂直边界所决定，所以品牌第一感知也源于门面特性。设计师首要工作难题是用一种方法，让品牌店界面从狭窄乏味的通道空间跳脱出来。

Heidegger said, "A boundary is not the stop of something, but, as the Greeks understood, the place where something begins to appear." The tonality and texture of the brand are positioned by constructing the space boundary. Venturi has long recognized that the place character of a building and its space is determined by its vertical boundaries, so the first perception of the brand also comes from the facade character. The designer's first task is to find a way to make the brand store interface jump out of the narrow and boring channel space.

Construction of Place

围绕两个核心空间，产品综合展陈空间和多功能交流空间，周边分布了配套功能，引入微景观单元连接核心空间场域，产品综合展陈空间整体简洁，用色清雅干净，展壁精致细腻，以一种平和纯粹之感为场所气质。多功能交流空间以温馨松弛休闲氛围为主，整体地面用了调性十足的Bellavita冰晶粉石为底色，艺术质感Mutina黑色砖片自制的桌子与粗粝的酒吧区青石板以及红砖质感的碰撞，在灯光氛围下整体形成交流的场域，调动情绪的空间，等待未来的故事发。

Around the two core Spaces, product comprehensive exhibition space and multi-functional communication space, the surrounding distribution of supporting functions, the introduction of micro-landscape units to connect the core space field, product comprehensive exhibition space overall simple, with elegant and clean color, delicate and delicate wall, with a peaceful and pure sense of place temperament. The multi-functional communication space is dominated by a warm, relaxed and casual atmosphere. The whole floor is painted with a full toned Bellavita ice crystal powder. The table made by Mutina black brick with artistic texture is in collision with the blue stone and red brick of the rough bar area, forming an overall communication field under the lighting atmosphere and a space to mobilize emotions, waiting for future stories

Write at the End

在项目设计和实施的旅程中，我们精心平衡成本与品质，致力于以一种轻松而不失专业的态度，将材料美术馆的精髓融入每个细节。我们的目标是通过精致的产品陈列，轻盈地展现材料的内在艺术性，让样品与空间的结合成为一种艺术探索，从而还原材料本身的气质。我们追求的是一种直观而深刻的体验，通过丰富的质感和细腻的肌理，为参观者带来一个既轻松又精致的空间感受。这样的设计不仅传递了品牌的核心价值和服务理念，也展现了我们对细节的专注和对美学的深刻洞察。我们相信，通过这样的空间设计，可以为每一位参观者带来一种愉悦的感官之旅。

During the journey of project design and implementation, we carefully balance cost and quality, and strive to incorporate the essence of the Material Gallery into every detail in a relaxed and professional manner. Our goal is to lightly show the inherent artistry of materials through exquisite product display, so that the combination of samples and space becomes an artistic exploration, thus returning the temperament of raw materials themselves. We pursue an intuitive and profound experience, through rich texture and delicate texture, to bring visitors a relaxed and delicate space feeling. This design not only conveys the brand's core values and service philosophy, but also demonstrates our attention to detail and deep insight into aesthetics. We believe that through this space design, we can bring a pleasant sensory journey to every visitor.

Interiors:ZADStudio

Photos:RICCI-大龙