COOBBY+数字艺术共创空间及办公室丨中国深圳丨MOC DESIGN

数字艺术共创空间

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我们生活在充满界限的社会环境当中，这些标准界限着我们的身份、塑造个体认知同时也限制了个体的视野，而艺术作为一种无边界的语言，极大程度地在意识层面中破界重塑固有认知，而展厅正是其承载的容器。

We live in a society shaped by boundaries—Standards that define our identities, mold individual perceptions, and constrain our perspectives. Art, as a boundless language, profoundly breaks through these mental barriers and reconstructs entrenched perceptions. The exhibition hall serves as the vessel that carries and amplifies this transformative potential.

项目外观

MOC 在本项目的设计实践中，旨在以空间语言映射这一主题，将“破界”的概念转化空间和感官体验。

In this project, MOC aims to reflect this theme through the language of space, translating the concept of "breaking boundaries" into spatial and sensory experiences.

01From Boundaries to Openness: A Spatial Metaphor

The site is divided into two levels, which are not directly connected. The negative first floor located below the park is planned as an exhibition hall and co-creation space that can be open to the outside world, while the negative second floor is the daily office of the multimedia team.

The site is divided into two levels that are deliberately unconnected, emphasizing a conceptual separation. The lower ground floor, situated beneath the park, is dedicated to a publicly accessible exhibition and co-creation space, while the second basement level houses the COOBBY team’s daily office operations.

外立面作为展厅的第一视觉印象，MOC 采用极具表现力的几何形式和材质语言传递破界理念。

The façade, as the exhibition hall’s primary visual impression, employs expressive geometric forms and a distinctive material palette crafted by MOC to convey the concept of breaking boundaries.

MOC 将原有外立面拆除，更换为透明玻璃，在各个方向最大限度地拓展空间边界，引导外界与内部空间之间的视觉互动，模糊建筑与环境的界限。

MOC replaced the original façade with transparent glass, maximizing the expansion of spatial boundaries in all directions. This design fosters visual interaction between the exterior and interior spaces, blurring the line between the architecture and its surrounding environment.

大面积的玻璃面引入自然采光，同时展厅入口多扇可开启的折叠门，赋予入口立面极高的灵活性，实现展厅与外部环境的自由对话。

The expansive glass façade introduces abundant natural light, while the entrance features multiple operable folding doors, granting the façade exceptional flexibility. This design enables a seamless dialogue between the exhibition hall and its surrounding environment.

艺术不应设限，而是应该走进生活，当折叠门开启后，入口区域可作为临时展览延展空间或公众活动场地使用，为展厅与公众之间的互动创造更多可能性。

Art should not be confined; it should integrate with life. When the folding doors are opened, the entrance area can transform into a temporary exhibition extension or a public event space, creating more opportunities for interaction between the exhibition hall and the public.

这是一种开放和邀请的态度表达。通过可变的立面设计，主动邀请城市中的人群参与艺术的讨论与共享。

This is an expression of openness and invitation. Through the adaptable façade design, the building actively invites the city’s population to engage in discussions and share in the experience of art.

MOC 用幕墙爪为材料，改造的入口门拉手，回应展馆的图形标记。

MOC utilized curtain wall claws as the material for the redesigned entrance door handles,echoing the graphic identity of the exhibition hall.

02 感知的游牧场域

The Nomadic Realm of Perception

展厅内部打破单一线性路径，使参观者以自由、非线性的方式游览。整个展厅由四个独立但相互关联的区域组成。

The exhibition hall breaks away from a singular linear path, allowing visitors to navigate the space freely and non-linearly. The entire exhibition is composed of four distinct yet interconnected zones, each offering a unique experience while maintaining a fluid connection between them.

入口展示区以多个多媒体屏幕的数字内容为核心，成为探索的起点。

The entrance display area is centered around multiple multimedia screens showcasing digital content, forming the core of the space and serving as the starting point for exploration.

多媒体前厅延伸至中央区域，一个设有阶梯座位的多功能空间，既是观影和展览的场地，也是座位论坛和交流的场所。

The multimedia lobby extends into the central area, which features a multifunctional space with tiered seating. This area serves not only as a venue for screenings and exhibitions but also as a space for forums and discussions.

阶梯座位区通向展厅后方，一条全镜面的通道成为空间的视觉高潮。镜廊两侧和顶地均由高反射镜面组成，营造出一种“边界被放大与延展”的效果，让观众在空间中体会“界限”的虚幻性与主观性。

On one side of the tiered seating area, a fully mirrored corridor becomes the visual climax of the space. The mirrored corridor creates an effect of "amplified and extended boundaries," allowing visitors to experience the illusory and subjective nature of "boundaries" as they move through the space.

正在展出作品：《回忆的余温》© 冯刀刀 On display The Residual Warmth of Memories" by Feng Daodao

穿过镜廊，观众将进入一个完全封闭的暗房。暗房内采用深色吸音材料和投影技术，让观众完全沉浸在数字艺术、声音和光影交织的环境中。

Upon passing through the mirrored corridor, visitors enter a fully enclosed dark room. Inside, dark acoustic materials and projection technology are employed to create an immersive environment, where visitors are completely enveloped in a fusion of digital art, sound, and light, offering a profound sensory experience.

正在展出作品：《界》©刘皓凡

On display "Boundary" by Liu Haofan

03光之破界：地面的自然光实验

Breaking Boundaries of Light: The Natural Light Experiment on the Floor-展厅下方为办公空间，由于办公室位于负二层，室内并无自然采光。MOC 在地面设计了三个方洞，将自然光引入下层的办公室，以光的形式探索“界限”的打破与延续。

Beneath the exhibition hall lies the office space, located on the second basement level, which has no access to natural light. MOC designed three square openings in the floor to bring natural light into the lower office area, using light as a medium to explore the breaking and continuation of boundaries.

自然光在展厅与办公室之间自由流动，将两个原本分隔的功能空间以光的形式有机连接，回应破界的理念。

Natural light flows freely between the exhibition hall and the office, organically connecting the two previously separated functional spaces through light, embodying the concept of breaking boundaries.

不同时间段的光线角度在洞口形成动态的光影变化，使得下一层的办公室从传统封闭的人工照明环境中解放出来。

The varying angles of light at different times of the day create dynamic shifts in light and shadow at the openings, freeing the lower office space from the confines of artificial lighting.

洞口的设计为参观者提供了新的观展角度，一件艺术装置被安放在此处，透过洞口向下窥探的体验强化了“边界”的多重意义。

The design of the openings provides visitors with a new perspective for viewing the exhibition. An art installation is placed at these points, and the experience of peering down through the openings intensifies the multiple meanings of "boundaries."

垂直维度的视觉互动，让两个空间在功能分隔中仍保有情感与思想的联系。

This vertical dimension of visual interaction allows the two spaces to maintain an emotional and intellectual connection despite their functional separation.

在这个项目实践中，MOC 将建筑语言与思想表达融合，从空间设计到外立面改造，再到光线引入的垂直实验，与访客共同成为“边界探索”的实践者。

In this project, MOC integrates architectural language with conceptual expression, merging spatial design, façade transformation, and the vertical experiment of introducing light. Together with the visitors, MOC becomes a practitioner of "boundary exploration."

平面图©MOC

项目信息

项目名称: COOBBY+ 数字艺术共创空间及办公室

主持设计：杨振钰、梁宁森

项目管理：杨振钰

设计团队：MOC Design Team

设计周期：2024.5-2024.6

竣工：2024.10

项目地址：深圳市南山区万科云设计公社 C 区

面积：340㎡

主材：水泥自流平，胶粘石，聚碳酸酯中空板，涂料，瓷砖，PVC 地板

业主：COOBBY

摄影：聂晓聪

Project Name: COOBBY Plus Digital Art Co-Creation Space & Office

Leading Designers: Yang Zhenyu, Liang Ningsen

Project Manager: Yang Zhenyu

Design Team: MOC Design Team

Design Phase: May 2024 – June 2024

Completion: October 2024

Location: C Zone, Vanke Design Commune, Nanshan District, Shenzhen

Area: 340㎡

Materials: Cement flooring, resin-bonded stone, polycarbonate panels, paint, tiles, PVC flooring

Client: COOBBY

Photography: Nie Xiaocong

MOC DESIGN 是一家屡获殊荣的设计师事务所，其关注人的情绪和体验，敏锐捕捉设计趋势并结合商业逻辑，创造具有引领性的品牌空间。无论是品牌全案还是单个空间，MOC 运用设计向人们诉说品牌的故事。事务所热衷于创造人与空间、品牌之间的连结，通过战略性的思考和充满热情的设计，可靠的商业逻辑，规划出具有创造力的空间。设计通过深度挖掘场地环境的独特性，将强加于项目的特有条件转换为空间独特的设计点。

监制 |陈雅男

编辑 | Natasha