Kaltura 办公室丨以色列丨RD&A

Architects:RD&A

Area:6000m²

Year:2023

Photographs:Itay Benit Photography

Manufacturers:Basic Collection,Carmel Business,INNOVATE,Wow Design,Yair Doram

Lead Architects:Roy David, Shay Shaul

Project Management:I.T.A Maof

Contractor:Yaniv Engineering

City:Bnei Brak

Country:Israel

Text description provided by the architects. The design concept for the space is inspired by the word 'movement.' When viewers watch a video, they expect it to move, but what happens if it doesn't? What occurs between one 'PLAY' and the next? Is it a still image? A single frame? And what if movement is only triggered by the viewer's presence in the space?

In this experimental interior, the space itself becomes a 'PLAY' button, activated by the movement of people. When they are still, the space pauses; when they move, the action begins to unfold.

Drawing from the company's brand identity, we developed a structural language where the individual is represented by rectangular shapes, collaboration areas by circular forms, and the spaces in between by triangles. These shapes correspond to a single frame, a camera roll, and the iconic 'PLAY' button, respectively.

Project gallery

Project location

Address:Bnei Brak, Israel