“Chou·”时装店丨俄罗斯莫斯科丨Elena Lokastova

这家商店分为两层，每一层都采用不同的颜色和材料，但围绕着同一个主题进行设计。每层的中央都设有一个大型雕塑，兼具视觉吸引力与实用功能。在位于建筑一层的上层空间里，中央摆放着一个巨大的金色“豆荚”，它被挤压在地板与天花板之间，犹如一个支撑结构的亚特兰大雕像。从街对面、牧首池塘的另一侧，透过窗户就可以看到它的身影。

The store has two levels. Each of these levels has a different color and material, but they are all organized around the same theme. In the center of each floor there is a large sculpture that serves as both a visual attraction and a practical function. It’s a giant golden “bean” for the upper floor, which is located on the first floor of the building. This “bean” is crammed between the floor and ceiling, resembling an Atlantean supporting the deck. The windows allow us to see it from across the street, across Patriarch’s Pond.

▼沿街外观，exterior view along the street © Sergei Krasyuk

▼室内概览，overall of interior © Sergei Krasyuk

这一造型源于对仿生美学的实验。“Choux”在法语中意为“卷心菜”，因此，店内设计间接融入了品牌植物根源的主题。天花板上有巴洛克风格的花卉装饰，墙壁则覆以绿色织物面板。金色“豆荚”由胶合板制成，表面覆盖金色镀铬，制造过程中使用了300克纯银作为原料。“豆荚”内部隐藏着衣架和一张大沙发。天花板的图案在金色表面上得以反映。这一图案由神经网络生成，使用特定参数确保了雕花阴影的正确呈现。品牌的标志被巧妙地编织进繁茂的巴洛克风格装饰中。

This form was created by an experiment with bionic aesthetics. Translated from French, “Choux” means “cabbage”. As such, the interior contains indirect references to the brand’s botanical roots. There is baroque floral decoration on the ceiling and green textile panels on the walls. The “bean” is made of plywood and covered in gold chrome. 300 grams of pure silver were used as raw material. A rack with clothes and a large sofa are hidden inside the “bean”. The ceiling pattern is reflected in the golden case. This pattern was created using a neural network and the uploaded settings for correct display of monograms’ shadows. The brand’s logo is woven into lush baroque foliage.

▼金色“豆荚”，the golden beam pod © Sergei Krasyuk

▼细部，details © Sergei Krasyuk

▼“豆荚”内部隐藏着衣架和一张大沙发，

a rack with clothes and a large sofa are hidden inside the “bean” © Sergei Krasyuk

一层包括收银台、更衣室和一间“秘密房间”。主要交易区呈矩形，“豆荚”的椭圆形与整体设计和谐融入。秘密房间是一个由顶部到底部堆满小盒子的密室。每位顾客在结账时会收到一个盒子的钥匙，顾客可以为下一位顾客留下礼物和信件。

On the first floor, there is a cash register, fitting rooms, and a secret room. The main trading area presents a rectangle, where the “bean’s” ellipse is harmoniously integrated. The secret room is a chamber space filled with tiny boxes, from top to bottom. Each customer receives a key to one of these boxes at the checkout, and can leave a gift and letter for the next customer.

▼“豆荚”的椭圆形与整体设计和谐融入，the “bean’s” ellipse is harmoniously integrated  © Sergei Krasyuk

更衣室对面的墙壁设有镜面面板和衣架，其中一侧的窗户面向庭院。为了遮挡顾客视线中的游乐场景观，建筑师使用了轻质白色窗帘遮盖墙壁。

On the wall opposite the fitting rooms are mirror panels and a clothes rack, and on one side, the windows overlook the courtyard. To hide the playground view from customers, the architect decided to cover the walls with light white curtains.

▼大量的镜面元素，lots of mirror elements © Sergei Krasyuk

▼天花板上有巴洛克风格的花卉装饰，the ceiling is decorated with baroque flowers © Sergei Krasyuk

▼细部，details © Sergei Krasyuk

地面采用明亮的水磨石，镶嵌规则形状的彩色大理石碎片。粉色、白色、绿色和黄色的大理石长方形和正方形均匀分布在整个地板区域，仿佛四处散落的俄罗斯方块拼图块。吊顶的周边以一盏长方形灯勾勒，销售大厅内的定向照明则突出了展示的服装。

On the first floor, there is a bright terrazzo floor with regularly shaped coloured marble inserts. Narrow rectangles and squares of pink, white, green and yellow marble are evenly distributed throughout the entire floor area, resembling Tetris puzzle blocks spread in different directions. A single rectangular lamp outlines the perimeter of the ceiling. In the sales hall, directional lighting sources draw attention to clothes.

▼二层空间，upper floor © Sergei Krasyuk

▼细部，details © Sergei Krasyuk

试衣间中镜子的摆放让空间看起来放大了四倍，星形的灯光模糊了现实与倒影之间的界限。试衣间的墙壁与天花板覆以中性色调的粉色天鹅绒，成为自拍的和谐背景。

The positioning of mirrors in fitting rooms makes the space seem four times larger, and lights in the shape of four-pointed stars seem to blur the boundaries between reality and reflection. The walls and ceiling of the fitting room are covered with velvets in a neutral pink shade, creating a harmonious backdrop for selfies.

▼试衣间，fitting rooms © Sergei Krasyuk

通往一层的楼梯是一个由大理石瓷砖装饰的隧道。顾客穿过隧道后进入完全不同的空间。镜面墙将楼梯转变成一个引人注目的石质入口。地面、墙壁和天花板全部用白色大理石板装饰。步下台阶，沿着带有凹槽的隔板行进，顾客最终抵达地下大厅。墙壁覆以翡翠色天鹅绒面板。这里有一滴巨大的白色“水滴”，连接地板与天花板，仿佛象征性地滋养着上层的金色种子。

The staircase leading to the first floor is a tunnel decorated with marble tiles. A customer moves through the tunnel into a fundamentally different space. The mirror wall turns the staircase into a photogenic stone portal. Its floor, walls, and ceiling are fully finished with white marble slabs. Stepping off the ladder and walking along the partition with niches, the customer ends up in the underground hall. Walls are covered with emerald velvet panels. There is a giant white “drop” stretching between the floor and the ceiling. It seems like it symbolically nourishes the golden seed from the upper floor.

▼楼梯，staircase © Sergei Krasyuk

▼楼梯细部，details of the staircase © Sergei Krasyuk

▼韵律感，rhythm © Sergei Krasyuk

The drop of a complex shape is covered with white plastic. The floor and ceiling have a glossy white finish. This contrasts with the texture of velvet and neutralizes green reflections. There is a niche with a sofa between two white mirror-like fitting rooms. When the doors are open, the screens visually increase the space and make it seamless and unified, suitable for filming reels.

▼粉色元素，pink element © Sergei Krasyuk

▼试衣间，fitting room © Sergei Krasyuk

地下空间包含许多技术间，用于确保不仅是商店本身，还包括品牌整体的顺畅运营。此外，还有单独的区域供工作人员使用，以便在不干扰商店运营的情况下进行维护工作。

In the lower level, there are many technical premises designed to ensure smooth functioning of not only the store, but the brand as a whole. There is also a separate area for utilities to have access without interfering with store operations.

▼沿街外观，exterior view along the street © Sergei Krasyuk

▼底层平面图，ground floor plan © Elena Lokastova

▼二层平面图，upper floor plan © Elena Lokastova

Architect: Elena Lokastova @Lokastova_Elena

Store: «Choux»

Location: Moscow, Bol’shoy Patriarshiy Pereulok, 10

Photographer: Sergei Krasyuk