宝和祥品牌体验空间丨中国北京丨未来以北工作室

从云南勐海的茶山深处，宝和祥带着对茶文化的热爱和对自然造物的向往，来到了繁华的北京。未来以北设计团队受邀为其打造首家品牌体验空间——一间别具一格的“茶室”，坐落于望京核心商圈，被环形玻璃幕墙所环绕，将内部的一切直接呈现给过往行人。如何将品牌的独特魅力与开放透明的展示形式巧妙融合，成为了这次设计的核心挑战。

BONTEA, originally from the tea-rich region of Menghai in Yunnan, has now arrived in Beijing. To provide a unique experience for tea enthusiasts and those who appreciate nature’s creations, Fon Studio designed a special “tearoom”. Located in Wangjing business district, the space is enclosed by a circular glass curtain wall, making the interior fully visible to passersby. The design challenge was to seamlessly blend the brand’s identity with the transparent and open display.

▼室内概览，overview of the indoor space©秦维

“重塑时间的价值”是宝和祥百余年来，深耕普洱茶品类的郑重宣言。我们试图通过这一空间，以形态塑造的设计语言，回应品牌理念对时间深远的诠释。店铺外立面由通透而坚硬的玻璃构成，展现出适度的开放性。在玻璃幕墙内，我们植入了一个具有雕塑感的壳体空间，构筑出若隐若现的视觉层次。这一简洁而有力的设计形态，向来往行人传递着品牌重塑的坚定信念。

“Reimagining the Value of Time” is BONTEA’s declaration after over a century of dedication to Pu’er tea. The design reflects the brand’s view of time through a new spatial form. The transparent glass facade offers openness, while a sculptural shell space inside creates visual depth. This simple yet powerful design conveys the brand’s commitment to reinvention.

▼店铺外观，facade of the store©秦维

▼店铺入口，entrance of the store©秦维

打破传统卖场的框架，未来以北创新性地将近三分之一的面积，释放为灵活有机的“剧场”。这一空间不仅仅是商业场所，更是文化交流的舞台，可灵活适配零售、讲座、展览、茶会和演出等多种活动形式。

▼轴测图，axonometric©未来以北工作室

Breaking away from traditional retail models, Fon Studio innovatively dedicates nearly a third of the space to a flexible, organic “theater.” This area serves not just as a commercial space but as a cultural platform, adaptable to a variety of events such as retail, lectures, exhibitions, tea parties, and performances.

▼灵活有机的“剧场”，a flexible, organic “theater”©秦维

入口设计采用相对开放的玄关空间，作为步入宝和祥的起点，带来自然过渡。可移动的不锈钢陈列柜，灵活地穿插于不同区域，简洁明快的形态组合，满足多样化的产品展示需求，同时赋予空间更强的可调整性。核心区的主泡桌是空间的焦点，既承载着茶饮品鉴和产品讲解功能，也是人与人互动的纽带。

The entrance features an open foyer, serving as a natural transition into BONTEA. Movable stainless steel display cabinets allow flexible product displays and space adaptability. The central tea table is the focal point, facilitating tastings, product explanations, and interactions.

▼可移动的不锈钢陈列柜，Movable stainless steel display cabinets©秦维

▼主泡桌是空间的焦点，The central tea table is the focal point©秦维

通过拓展空间功能与丰富展示形态，设计突破了传统零售框架，展现出品牌深厚且包容的文化内涵。它真正实现了“以茶会友”，以现代设计语言为媒介，传递百年茶文化的底蕴与活力。

The design expands functionality and display, breaking traditional retail norms to highlight the brand’s rich cultural essence. It truly embodies “associating with friends by tea,” using modern design language to convey the depth and vitality of a century-old tea culture.

▼展现出品牌深厚且包容的文化内涵，highlight the brand’s rich cultural essence©秦维

▼灯具细部，lighting detail©秦维

空间内部选用了欧松板作为主要材质，其自然、随机排列的木片肌理，如同普洱茶饼的压制肌理，巧妙呼应品牌核心产品。大面积暖灰色调的运用，使整体视觉更显温润亲和，同时消解了外部玻璃幕墙的冷峻感，营造出一个既现代又富有情感温度的品牌体验空间。

The interior uses OSB with natural wood grain, mirroring the texture of Pu’er tea cakes, subtly reflecting the brand’s core product. Warm grey tones soften the glass facade, creating a modern yet inviting space.

▼空间内部选用了欧松板作为主要材质，The interior uses OSB with natural wood grain©秦维

▼欧松板细部，OSB detail©秦维

位于公共区域一侧的四个包厢，以动态盒体形式临窗而设。大小不一的包厢保留窗景，实现内外适度交互，营造静谧与流动兼具的空间体验。风格各异的 4 间包房，亦是“茶”本身艺术化的表达，在氛围设计上体现了不同茶品丰富的汤感、香气与层次。

The four private rooms by the windows are designed as dynamic box-like spaces of varying sizes, blending interior and exterior views for a tranquil yet fluid experience. Each room, with its unique style, artistically interprets “tea,” showcasing its rich textures, aromas, and layers through thoughtful design.

▼包厢以动态盒体形式临窗而设，The four private rooms by the windows are designed as dynamic box-like spaces ©秦维

▼风格各异的 4 间包房，Each room, with its unique style©秦维

▼风格各异的 4 间包房，Each room, with its unique style©秦维

▼以木材为主要材料的包房，room mainly used wood material©秦维

▼以木材为主要材料的包房，room mainly used wood material©秦维

▼营造静谧与流动兼具的空间体验，a tranquil yet fluid experience©秦维

▼营造静谧与流动兼具的空间体验，a tranquil yet fluid experience©秦维

▼卫生间，bathroom©秦维

一个可由不同使用者自由定义的体验场域，是宝和祥带给大家的礼物。在这里，朋友们可以自在饮茶、悠然交流，于多元场景中体味茶文化的丰富内涵。从品牌空间开放的那一刻起，“重塑时间的价值”也开启了全新的篇章。

This versatile space, open to different interpretations, invites visitors to enjoy tea and communication, immersing themselves in the rich tea culture. From the moment the brand space opened, “Reimagining the Value of Time” has been writing a new chapter.

▼夜晚灯光下的立面，facade under lights at night©秦维

▼平面图，plan©未来以北工作室

项目名称：构筑时间的价值：宝和祥品牌体验空间

项目位置：北京市朝阳区望京 SOHO

项目业主：宝和祥

设计公司：未来以北工作室

设计团队：金波安，李泓臻，罗霜华，张敬一、李晔莹 、陆亦奇

施工团队：北京亿达和信装饰工程有限公司

设计时间：2023.11 – 2024.01

完工时间：2024.06

项目面积: 370 平米

摄影摄像：秦维

主要材料: 欧松板、水磨石、不锈钢、大理石、木饰面板

主要品牌：科定板材、艺术大师涂料、东方港国际木业

Project Name: Forming the Value of Time: BONTEA Brand Experience Hub

Address: Wangjing SOHO, Chaoyang District, Beijing, China

Client: BONTEA

Design Company: Fon Studio

Team: Jin Boan, Li Hongzhen, Luo Shuanghua, Zhang Jingyi, Li Yeying, Lu Yiqi

Construction Team: Yida Hexin Construction Ltd

Design Period: 2023.11 – 2024.01

Completion: 2024.06

Building Area: 370㎡

Photography: Qin Wei

Main Material: OSB, Terrazzo, Stainless Steel, Marble, Wood Veneer Panels

Main Brand: KEDING Wood, Master Painting Ltd, Eastern Bay Wood