MONA 时尚品牌新店概念设计丨贝尔格莱德丨Nemanja Jurišić 和 atelier01

3D visualization | 3DS max | Corona | Photoshop

TC Ušće, Belgrade, Serbia

Completion Year: 2022

MONA Fashion

New Concept - rebranding for all boutique shops, this is the second one we've done.

Graphic design: Slavimir Stojanović Futro

Design: Nemanja Jurišić and atelier01

Visualization: Nemanja Jurišić

Area: 81 square meters

While designing the interior concept, we had a clear vision of the direction we wanted to take. We knew that a logo rebranding was in the works, though at that time, its final form was still uncertain.

Nevertheless, we drew inspiration from Paris, London, Milan, New York, and other global fashion capitals, aiming to bring a touch of their spirit to our city.

The minimalist style, luxurious gold accents, and display elements - designed to subtly echo the old logo - create a seamless blend of timeless tradition and contemporary sophistication within the

space.

In the end, when the new logo was finalized - simplified compared to the old one, minimalist, modern, and aligned with today’s leading brands - we were equally thrilled.

Its design seamlessly fit into our overall vision, giving even greater meaning to the work we had done with the interior and bringing the entire concept to life in the best possible way.

Display area for clothing, bags, belts and wallets

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