Punoya 商店丨韩国丨EVBR

Punoya位于“北村”，这是一个被韩屋（传统的韩国房屋）包围的社区，位于“安国”附近，以其充满活力的餐饮热点而闻名。在保持其他“Punoya”店的核心理念的同时，北村分店提供了一种独特的体验，可以选择立即现场品尝。

‘Punoya’ is located in ‘Bukchon’, a neighborhood surrounded by hanok (traditional Korean houses) and situated near’ Anguk’, known for its vibrant F&B hotspots.  While maintaining the core concept of other ‘Punoya’ locations—primarily focused on takeout service—the Bukchon branch offers a unique experience with the option for immediate on-site tasting.

由于产品规模小，Punoya 的店铺通常都是在有限的空间内经营，北村店也不例外。只有25平方米的空间，工作室面临着建立品牌身份的挑战，同时在该地区的知名企业中脱颖而出。

Given the small size of the products, ‘Punoya’ stores have traditionally operated in limited spaces, and the Bukchon branch was no exception. With just  25 square meters of space, the team faced the challenge of establishing the brand’s identity while standing out among well-established businesses in the area.

从“安国”站到“北村”的道路上已经摆满了知名商店和众多新兴品牌。我们的目标不是融入其中，而是深思熟虑地发表声明，打造出一种与众不同的存在。当设计师头脑风暴无数的想法时，他们的主要重点不仅仅是设计商店，而是将“Punoya”品牌定位在安国的中心。

The path leading from ‘Anguk’ Station to ‘Bukchon’ is already lined with renowned shops and numerous emerging brands. Rather than blending in, we aimed to make a deliberate statement and carve out a distinctive presence. As the designers brainstormed countless ideas, the studio’s primary focus was not merely on designing the store, but on situating the ‘Punoya’ brand right at the heart of Anguk.

与来来往往的短暂的、受潮流驱动的商店不同，工作室的目标是创造一个空间，反映Punoya坚实的基础和对可持续品牌更新的承诺——在尊重传统的同时拥抱现代的大胆。

Unlike the transient, trend-driven stores that come and go, the studio‘s ’goal was to create a space reflecting Punoya's solid foundation and commitment to sustainable brand renewal—one that honors its heritage while embracing modern boldness.

EVBR的愿望是既展示“Punoya”的既定基础，又展示他们对未来的大胆设想。他们明白，这种做法可能会破坏现有秩序，或者被视为不受欢迎的入侵。然而，团队并没有回避这一挑战，而是欣然接受并将其融入到设计理念中。EVBR专注于探索各种物品的排列和互动方式，在空间中创造一种动态的、引人入胜的体验。

EVBR's desire was to show both the established foundations of Punoya and their bold vision for the future. They understand that such an approach could disrupt the existing order or be seen as an unwelcome intrusion. However, rather than shy away from this challenge, the team embraced it and incorporated it into the design concept. EVBR focuses on exploring how various objects are arranged and interacted with each other to create a dynamic, engaging experience in a space.

Interiors:EVBR

Photos:YongjoonChoi