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南海区大沥镇金沙洲电商直播基地,踞守广佛同城化核心区位,以 155 亩产城融合体量构建起 22 万平方米的数字经济生态圈。截至 2024 年,800 余家产业链企业在此汇聚成潮——涵盖 MCN 机构、供应链服务商、数字技术研发中心等,是南海区电商产业的重要聚集地。
The Jinshazhou E-commerce Live Streaming Base in Dali Town, Nanhai District, Foshan, is located at the heart of the Guangzhou-Foshan Metropolitan Integration area. Spanning 155 acres, it has developed a 220,000-square-meter digital economy ecosystem. By 2024, more than 800 companies from across the industry chain have gathered here, including MCN (Multi-Channel Network) agencies, supply chain service providers, digital technology research and development centers, and etc., making it a key hub for e-commerce in Nanhai District.
▼项目鸟瞰,aerial view of the campus©Hunk
▼金沙洲电商直播基地周边环境,Surrounding Environment of the Jinshazhou E-commerce Live Streaming Base©Hunk
在产业聚集区北侧,一座长度约 90 米的钢结构人行天桥横跨城市主干道,重构空间逻辑。作为串联南北商业综合体的立体廊道,它既是物理空间的连接器,更是数字产业能量的可视化载体——日夜穿梭的主播、货品与数据流,在此上演着现代商业文明的生动图景。
▼桥面装饰板结构图,Structural Diagram of the Bridge Deck Decoration Panels©竖梁社
To the north of the industrial cluster, a 90-meter-long steel pedestrian bridge spans across the city’s main road, reshaping the spatial layout. Acting as a vertical corridor connecting the north and south commercial complexes, it serves not only as a physical link but also as a visual embodiment of the digital industry’s energy. The constant movement of live-streaming hosts, products, and data brings to life a dynamic scene of modern commercial civilization.
▼网红桥与其他交通系统紧密结合,The “Viral Bridge” is closely integrated with other transportation systems©Hunk
设计团队以极具未来感的“数字浪潮”为母题,将冰冷的结构力学转化为艺术叙事。顶棚双波浪造型源自正弦函数图像,通过参数化建模实现精度控制。这种数学与美学的共生关系,恰如直播产业中数据与创意的交融——理性骨架支撑感性表达,科技内核催生生活浪漫。
The design team adopted the futuristic concept of the “digital wave” as the central theme, transforming the cold logic of structural engineering into an artistic narrative. The wave-like canopy design, inspired by the sine wave shape, achieves its precise form through parametric modeling. This fusion of mathematics and aesthetics mirrors the harmony between data and creativity in the live-streaming industry—where rational structures support emotional expression, and technological foundations inspire a sense of romance in daily life.
▼以正弦函数为形式基因的造型雨棚,Canopy Design Inspired by the Shape of a Sine Wave©Hunk
▼以正弦函数为形式基因的造型雨棚,Canopy Design Inspired by the Shape of a Sine Wave©Hunk
天桥雨棚总计 177 跨,编号 1-177。其中,1 至 28 号雨棚全部采用红色(颜色 1);从 29 号至 148 号雨棚,这 120 跨被细致地分为 60 组,实现了从红色到蓝色的平滑过渡;149 号至 177 号雨棚则统一采用了蓝色(颜色 60)。这一设计通过渐变色阶的有序排列,与数字技术的精确美学形成了美妙的呼应。
▼177 跨雨棚色板,Color Chart of the 177-Segment Canopy©竖梁社
The canopy of the pedestrian bridge is made up of 177 segments, numbered from 1 to 177. The first 28 segments are all red (Color 1), while segments 29 to 148 are carefully arranged in 60 pairs, creating a seamless gradient from red to blue. The final 29 segments (149 to 177) are all blue (Color 60). This design, with its smooth gradient, beautifully reflects the precision and aesthetics of digital technology.
▼桥身渐变效果,Gradient Effect of the Bridge©Hunk
▼色彩和光影的结合,Play of Color and Light©Hunk
桥梁的设计充分考虑了行人的舒适体验,桥面铺设防滑材料,并设置充足的照明设施,确保行人安全通行。同时,桥梁的设计充分考虑了与周围环境的协调性,与周边的建筑和景观形成了完美的融合。
The bridge design takes pedestrian comfort into full account, featuring a non-slip surface on the deck and ample lighting to ensure safe passage. At the same time, it seamlessly blends with its surroundings, harmonizing with the adjacent buildings and landscape.
▼桥面铺装,Bridge Deck Surface Paving©Hunk
当正弦曲线在钢结构中永驻,当数据流在光影间具象,这座步行桥超越交通载体的原始定义,“网红桥”成了它无须解释的名号——产城融合时代的空间宣言,数字经济进化之路的见证者和缔造者。
As the sine curve is permanently embedded in the steel structure, and data flows are materialized through light and shadow, this pedestrian bridge goes beyond its original role as a simple transport link. It has become a “viral bridge” that speaks for itself—a spatial symbol of the urban and industrial integration era, as well as a witness and creator of the digital economy’s evolution.
▼网红桥上的夜景,Night View of the “Viral Bridge”©Hunk
在这里,每一点弧度都凝集着产业升级的力度,每一道颜色都折射着城市更新的温度,日夜兼程地焕发着色彩。
Here, each curve embodies the momentum of industrial upgrading, and each color reflects the warmth of urban renewal, casting vibrant hues both day and night.
▼夜色下的大沥镇建设大道人行天桥,Night View of the Jianshe Avenue Pedestrian Bridge in Dali Town©Hunk
▼夜色下的大沥镇建设大道人行天桥,Night View of the Jianshe Avenue Pedestrian Bridge in Dali Town©Hunk
项目名称:南海大沥建设大道人行天桥
项目位置:佛山市南海区大沥镇建设大道
业主单位:佛山市南海区大沥镇工程建设中心
方案设计单位:竖梁社 Atelier cnS
设计团队
主持建筑师:朱志远、宋刚、钟冠球
设计团队
方案设计:林海锐、黄文轩、朱凯耀
合作单位:林同棪国际工程咨询(中国)有限公司
建筑面积
桥长 88.7 米;桥总宽 4.2 米
设计时间:2023
完成时间:2024
摄影:Hunk
Jianshe Avenue Pedestrian Bridge, Dali Town, Nanhai District, Foshan
Construction Avenue, Dali Town, Nanhai District, Foshan
Engineering Construction Center, Dali Town, Nanhai District, Foshan
Zhiyuan Zhu,Gang Song,Guanqiu Zhong
Design Proposal:
Hairui Lin, Wenxuan Huang, Kaiyao Zhu
Collaborating Firm:
T. Y. Lin International Engineering Consulting(China)Co.Ltd
Bridge Length: 88.7 meters
Total Width of Bridge: 4.2 meters
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