2022 费城花展标识与地点标识设计丨美国费城丨Gecko Group

The 2022 Philadelphia Flower Show

Contracting for Gecko Group

Art Direction by Jill Metzger

The design process for creating signage and Place ID for the 2022 Philadelphia Flower Show involved several stages in order to create a cohesive and visually appealing representation for the event.

Initially, we met with the client to conduct thorough research on the show's theme, location, and target audience to inform their creative decisions. We then brainstormed and sketched out various design concepts, using the existing brand standards consisting of vibrant colors, botanical imagery, and typography that helped to capture the essence of the event.

Once the concepts and design direction was finalized, we moved on to the digital creation phase, incorporating the event's branding elements to maintain consistency across all materials.

Finally, the approved designs were prepared for printing, ensuring that the signage and place identification materials were produced with the highest quality and attention to detail, ready to be displayed throughout the Flower Show venue.