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ADDITIVE 总部办公室室内设计丨意大利丨NOA

2025/02/26 17:35:19

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为了为 ADDITIVE 位于博尔扎诺的总部进行室内设计，NOA 团队以空间探索为灵感的概念，以出乎意料的方式重新诠释了工作场所。这一设计鼓励员工自由流动，促进持续探索，并在每一步中展现令人惊艳的场景。

For the new interior design project conceived for ADDITIVE’s headquarters in Bolzano, NOA has developed a concept inspired by spatial exploration, reinterpreting the workplace in an unexpected way. The environment invites employees to move freely, fostering continuous discovery and revealing surprising scenarios at every step.

▼室内概览，overall view©Alex Filz

工作空间必须成为招聘过程中一个重要的资产——这是 ADDITIVE 在 2023 年委托 NOA 设计新总部时提出的关键要求之一。设计团队的工作空间约为 850 平方米，位于展览区的一栋建筑的三楼，距离 NOA 总部仅几步之遥。

The workspace must become a strong asset in the recruitment process—this was one of the key requests when ADDITIVE entrusted NOA, in 2023, with designing the interior of its new headquarters in Bolzano. The design team worked with a raw space of approximately 850 m², located on the third floor of a building in the trade fair district, just a short distance from NOA’s own headquarters.

▼室内概览，overall view©Alex Filz

从一开始，与 ADDITIVE 两位创始人的对话至关重要，这有助于全面理解公司的价值观、服务特性及其所需的功能优先级。ADDITIVE 为 450 多个国际客户提供支持，专注于酒店行业，借助营销自动化软件和数据驱动的在线营销策略，汇聚了包括营销人员、软件开发人员、媒体设计师、文案撰写人员、销售经理等多学科的团队。项目的目标是根据这些专业人士的需求打造工作空间，而非为前来访问的客户设计，因为大多数客户都是远程与公司互动，这与 ADDITIVE 数字化的特点高度契合。

From the very beginning, dialogue with ADDITIVE’s two founders was crucial to fully understanding the company’s values, the nature of its services, and the functional priorities required. ADDITIVE supports over 450 international clients in the hospitality sector with marketing automation software and data-driven online marketing strategies, bringing together a multidisciplinary team of marketers, software developers, media designers, copywriters, sales managers, and more. The goal of the project was to capture the needs of this diverse group of professionals and create spaces that cater to their daily activities, rather than those of visiting clients, most of whom interact with the company remotely—fully aligned with ADDITIVE’s digital nature.

▼储物空间设计，storage space©Alex Filz

“设计一个并非为了外部展示，而是完全为那些在这里工作的人而设的总部，这是一次激动人心的视角转变。这个概念和功能规划正是体现了这种思维，讲述了一个数字化、灵活且智能的公司故事，”室内设计师 Mara Jungmann 说道。

“Designing a headquarters that is not meant for external representation but conceived 100% for those who work there was an exciting shift in perspective. The concept and functional program reflect precisely this approach, telling the story of a company that is digital, agile, and smart,”explains Mara Jungmann, interior designer.

▼灵活且智能化的空间，agile, and smart space©Alex Filz

空间的星系

Galaxy of Spaces

NOA 将这个宽敞的开放空间转变为一系列不同大小、颜色和功能的盒子，这些盒子仿佛像数字流中的代码串，间歇性地与墙壁、地板和天花板连接。这些结构隐喻了 ADDITIVE 开发的软件——高度可定制的产品，能够与不同的客户和环境“对接”。

NOA has transformed the large open space into a sequence of boxes of different sizes, colours, and functions, which appear to float like strings of code in a digital flow, intermittently connecting to the walls, floor, and ceiling. These structures allude to the software developed by ADDITIVE—highly customizable products capable of ‘docking’ with different clients and contexts.

▼不同大小、颜色和功能的盒子，of boxes of different sizes, colours, and functions©Alex Filz

▼不同大小、颜色和功能的盒子，of boxes of different sizes, colours, and functions©Alex Filz

内部盒子的设计让我们可以赋予空间多重含义：这个空旷的宏大容器变成了一个可导航的迷宫，既能实现自由流动，又保持了持续发现的感觉。根据盒子的配置，它们可以隐藏、突出或改变空间的特性，”Jungmann 补充道。

The idea of the internal boxes allowed us to layer multiple meanings: the empty macro-container transforms into a navigable labyrinth that enables freedom of movement while maintaining a sense of continuous discovery. Depending on their configuration, the boxes can conceal, highlight, or alter spaces,”adds Jungmann.

▼可导航的迷宫，a navigable labyrinth©Alex Filz

公共空间

Communal Space

设计的核心是公共空间，这是一片东西向延伸的横向区域，同样由多功能盒子构成，这些盒子或悬挂在空中，或固定在墙壁和天花板上。其中心是接待台——一个由打孔、背光金属制成的极简风格柜台，ADDITIVE 部分隐藏的标志象征着产品在品牌之上的重要性。对面是一个定制墙面，设有员工个人储物柜，通过不同尺寸和开门方向的门，形成了交错重叠的布局。

The core of the design is the communal space, a transversal area stretching from east to west, also characterized by multifunctional boxes that are either suspended or anchored to the walls and ceiling. At its centre lies the reception desk—a minimalist counter made of perforated, backlit metal, where ADDITIVE’s partially concealed logo symbolizes the primacy of the product over the brand. Opposite it, a custom wall with employees’ personal lockers creates an intriguing layout of interlocking elements, thanks to doors of varying sizes and opening directions.

▼由多功能盒子的公共空间，the communal space characterized by multifunctional boxes©Alex Filz

▼休息空间，nap space©Alex Filz

▼讨论空间，discussion space©Alex Filz

The communal space unfolds through a sequence of open and enclosed niches, private and public areas, transforming the office into a dynamic landscape offering meeting points, relaxation corners, eating spaces, phone booths, a coffee zone, and tiered seating for social gatherings. Exposed cables and ceiling-mounted systems emphasize the project’s tech-driven and dynamic aesthetic. On the southwest side, a 70 m² indoor garden houses a kitchen, tables, and lounge chairs, creating a welcoming space for lunch breaks. This area can be separated from the rest of the office with a movable glass partition, offering flexible use.

▼一系列开放和封闭的壁龛，sequence of open and enclosed niches©Alex Filz

材料与色彩 Materials and Colors

项目的主色调是蓝色，采用了多种去饱和的色调，并与米色调搭配，形成精致的对比——这一色调灵感来自 ADDITIVE 的企业形象。

The predominant colour of the project is blue, presented in various desaturated shades and paired with beige tones to create refined contrasts— a palette inspired by ADDITIVE’s corporate identity.

▼主色调采用蓝色，the predominant colour of the project is blue©Alex Filz

▼主色调采用蓝色，the predominant colour of the project is blue©Alex Filz

我们希望通过独特的材料增强每个空间的特点，同时保持与数字世界一致的美学：坚固、科技感十足且理性。这促使我们使用了如数字位般排列的陶瓷砖、镜面、打孔金属和结构化玻璃，”Niccolò Panzani 解释道

“We wanted to enhance each space with distinctive materials while maintaining an aesthetic consistent with the digital world: solid, tech-driven, and rational. This led to the use of ceramic tiles arranged like digital bits, mirrors, perforated metal, and structured glass,”explains Niccolò Panzani.

▼植被空间，plants area©Alex Filz

照明在项目中扮演着至关重要的角色：为了确保最大舒适度，每个工作站都配备了独立的灯具，能够根据不同的工作需求进行调节。在公共空间，LED 灯带不仅照亮通道，还通过光编码标示团队完成的成就，赋予光线象征性的意义。同样，办公室内分布着多个屏幕，持续更新关于 ADDITIVE 的信息，员工们均可访问。大量盆栽植物为环境增添了温暖与舒适感。总部设有 70 个工作站，配备可调高度的桌子，分布在七个工作区和四个会议室中。

Lighting plays a fundamental role in the project: to ensure maximum comfort, each workstation is equipped with an independent lamp that adapts to different work needs. In the communal space, LED strips not only illuminate pathways but also use light codes to signal the team’s completed achievements, giving light a symbolic value. Similarly, numerous screens distributed throughout the office provide a continuous flow of updated information about ADDITIVE, accessible to all employees. Numerous potted plants add warmth and well-being to the atmosphere. The headquarters accommodate 70 workstations, equipped with height-adjustable desks, spread across seven workspaces and four meeting rooms.

与 ADDITIVE 合作时，我们从一个空荡荡的空间出发，把它转变为一个充满机遇的星系。每个团队成员都能感受到自己是主角，自由选择在这个灵活架构中的位置，”Mara Jungmann 总结道。

“With ADDITIVE, we started from an empty box and transformed it into a galaxy of opportunities. Each team member can feel like a protagonist, freely choosing their place within this flexible architecture,”concludes Mara Jungmann.