位于欧罗巴城核心区域，紧邻柏林中央火车站，Heidestraße新区总建筑面积为295,000平方米，近期完成建设。柏林建筑事务所COORDINATION与Rosendahl Borngräber合作，为四座具有独特风格的建筑 —— Colonnades大楼、Straight大楼、Spring大楼和Crown大楼 —— 设计了全面且富有视觉冲击力的导向系统和视觉识别。每座建筑都拥有独特的建筑风格和充满活力的多用途空间。COORDINATION设计的标识系统汲取了建筑特点，创造了一个既功能性强又美学出众的整体设计。挑战在于开发一个既直观易懂、又适应不同用户（居民、办公人员、访客）需求的导向系统，同时具有深远意义和永恒的设计感。通过成功开发这一全面的标识系统，涵盖了从场地分析到实际应用的各个阶段，COORDINATION再次展示了其在复杂标识系统设计方面的专业能力

In the heart of Europacity, in the immediate vicinity of Berlin ‘s main railway station, the new city quarter on Heidestraße with a total floor area of 295,000 sqm has recently been completed. For four striking buildings – Colonnades, Straight, Spring and Crown – the Berlin-based architectural studio COORDINATION developed a comprehensive and graphically striking wayfinding system and visual identity in collaboration with the agency Rosendahl Borngräber. The four buildings each have their own unique architecture and a vibrant mixed-use occupancy. The signage system developed by COORDINATION draws from the architectural features of the buildings to create a holistic, adaptive design with both functional and aesthetic appeal. The challenge was to create an orientation system that is intuitive for different users – residents, office workers and visitors – and at the same time meaningful and timeless. With the successful development of this comprehensive signage system, from site analysis to implementation, COORDINATION has once again demonstrated its expertise in the design of complex signage systems.

▼Heidestraße新区的三栋建筑，The three buildings of the Heidestraße quarter© Yves Sucksdorff

Straight大楼

The Straight Building

由ROBERTNEUN Architekten设计的Straight公寓大楼代表了城市生活的随性与居住与工作空间的完美结合。大楼以混凝土外立面为特色，拥有坚固的裸露混凝土大堂、精密的照明系统和一个绿色至蓝色渐变的醒目外立面瓷砖庭院，为公寓、办公室、零售和工作室提供32,000平方米的空间。大型、精致且线条简洁的标识元素被直接应用于混凝土表面，打造了一个低调且和谐的整体视觉效果，凸显了建筑的都市特色。

The apartment building Straight by ROBERTNEUN Architekten embodies urban casualness and a symbiosis of living and working. With its concrete façades, robust exposed concrete lobbies, precise lighting systems and a lush courtyard with striking façade tiles that change colour from green to blue, it offers 32,000 m2 of space for apartments, offices, retail and studios. The large-scale, delicate and linear signage elements were applied directly to the concrete surfaces, creating an unobtrusive, harmonious overall appearance that emphasises the building’s urban character.

▼Straight大楼的内部庭院，

Inner courtyard of the Straight building© Yves Sucksdorff

▼庭院立面，Inner courtyard facade © Yves Sucksdorff

▼庭院小路，Path in the courtyard© Yves Sucksdorff

▼庭院一侧入口，Entrance from the inner courtyard© Yves Sucksdorff

大楼包括公寓、办公室、商店、工作室以及地下公共停车场，使用空间多样化，因此标识系统设计任务颇具挑战，需要满足不同用户群体的需求。

The building has a diverse mixed-use occupancy including apartments, offices, shops, studios and an underground public car park. Therefore the design task for the signage system was challenging, as the diverse needs of the different users needed to be catered to.

▼停车场入口与标识设计，Entrance of the parking and VI design of the circulation© Yves Sucksdorff

▼入口大厅，Lobby© Yves Sucksdorff

▼入口大厅标识设计，VI design of the lobby© Yves Sucksdorff

▼灯具与标识设计细部，Light design and details of VI design © Yves Sucksdorff

▼楼梯与电梯部分的标识设计，VI design of the staircase and the elevator© Yves Sucksdorff

▼地下停车场层入口标识设计，VI design of the parking level entrance© Yves Sucksdorff

▼停车场内标识设计，VI design of the parking area© Yves Sucksdorff

Colonnades大楼

The Colonnades Building

由CollignonArchitektur设计的Colonnades大楼，拥有宽敞的柱廊和充满活力的零售及餐饮空间，成为区内中央广场的重要组成部分。

With spacious colonnades and a lively mix of retail and catering uses, the building Colonnades, designed by CollignonArchitektur, shapes the central square of the quarter.

▼Colonnades大楼外观，Exterior view of the Colonnades building© Yves Sucksdorff

▼外立面标识设计，VI design of the facade© Yves Sucksdorff

大楼的独特设计大堂——深蓝色、深棕色和绿色——有效区分了不同的入口区域，并赋予大楼高度的识别性。全高字母和精细设计的图标构成了大楼复杂31,000平方米空间内一致的导向系统，同时也为大楼赋予了独立的视觉识别。

Distinctly designed lobbies – in dark blue, dark brown and green – clearly differentiate the entrance areas and create a high recognition value. Full-height lettering and finely structured pictograms form a consistent orientation system in the complex 31,000 sqm building, while also giving it an independent visual identity.

▼入口大厅标识设计，VI design of the lobby © Yves Sucksdorff

▼标识设计，VI design© Yves Sucksdorff

▼标识设计细节，Details of the VI design© Yves Sucksdorff

Crown South大楼

The Crown South building

GMP建筑事务所设计的Crown South大楼，以其经典、高质量的美学、大气的外立面和闪亮的黄铜栏杆脱颖而出。

The Crown South building block designed by GMP architects stands out with its timeless, high-quality aesthetics, generous façades and gleaming brass railings.

▼Crown South大楼外观，Exterior view of the Crown South building© Yves Sucksdorff

▼沿街立面，Facade along the street© Yves Sucksdorff

▼外立面细部，Details of the facade© Yves Sucksdorff

▼户外标识设计，Outdoor VI design© Yves Sucksdorff

这座24,000平方米的大楼，包括地下停车场和屋顶露台，配备了一个简约的导向系统，进一步衬托出建筑的优雅气质。设计范围涵盖了从外立面的门牌号码到各层的导向标识，从地下停车场到屋顶露台的完整视觉识别。COORDINATION设计的经典元素使大楼展现出优雅而简洁的图形美感。

The building with a floor area of 24,000 sqm, including an underground car park and a roof terrace, was complemented by a minimalist orientation system that emphasises the elegance of the architecture. The scope covered the entire visual identity, from the house numbers on the façade to the orientation on all floors, from the underground car park to the roof terrace. The timeless elements developed by COORDINATION create an elegant and simple graphic appearance.

▼大楼内部标识设计，VI design of interior© Yves Sucksdorff

▼停车场部分标识设计，VI design of the parking area © Yves Sucksdorff

户外导向系统

Outdoor orientation

在新城区的公共区域，标识系统同样起到了至关重要的作用：高质量的内嵌照明标识柱引导访客穿行于户外区域，反映出建筑的品质与独特身份。与建筑外立面上的元素结合，创造出和谐统一的视觉效果，完美补充了该区域的建筑和图形设计。

The signage system also sets the tone in the public areas of the new quarter: High-quality, internally illuminated signage pillars guide visitors through the outdoor area and reflect the quality and identity of the buildings. Combined with the elements on the façades, this creates a harmonious impression that complements the architectural and graphic design of the quarter.

▼户外导向系统，Outdoor orientation VI design© Yves Sucksdorff

▼夜景，Night view© Yves Sucksdorff

▼总平面图，Site plan© COORDINATION + Rosendahl Borngräber

▼标识设计平面图，Plans of VI design© COORDINATION + Rosendahl Borngräber

▼标识设计图纸，VI design© COORDINATION + Rosendahl Borngräber

FACTS

Client: Taurecon Real Estate Consulting GmbH

Assignment: Development and planning of signage system for four building complexes

Completion: 2024

Design: COORDINATION + Rosendahl Borngräber

Project management: Jochen Gringmuth

Photography: Yves Sucksdorff