桃园会展中心丨中国台湾丨JJP潘冀联合建筑师事务所

JJP潘冀联合建筑师事务所新作桃园会展中心依托桃园市作为国际航空枢纽的断层式区位优势，以及台北都会区辐射效应下的高科技产业集群优势，在规划之初即被定位为台湾最重要的国际级跨领域交流展示平台，为城市品牌构建拥有全球视野的多元化商务客群提供支持。

The Taoyuan Convention and Exhibition Center, a new project by JJP Architects & Planners, takes advantage of Taoyuan City’s location as an international aviation hub and its position within the high-tech industry clusters influenced by the Taipei metropolitan area. From the outset, it was envisioned as Taiwan’s first international platform for interdisciplinary exchange and exhibitions, aimed at enhancing the city’s brand by attracting a globally diverse business audience.

▼桃园会展中心：一张「桃花纷落 洽溪流霞」的城市名片

Taoyuan Convention And Exhibition Center：A city symbolized by “Peach blossoms drifting amidst flowing streams.”©JJP Architects and Planners

JJP设计团队访古阅今，从《桃花源记》的文人意境和桃园市溪塘交织的独特地景中凝结出「桃花纷落，洽溪流霞」之发想，使桃园会展中心作为新的城市名片，以桃花之意象展示桃园之魅力；同时，以「盒中盒」的概念整合空间、功能、设施、动线等维度的设置，满足不同规模的会议、展览、活动之需求，达成吸引展览演出、峰会论坛、宴会聚会、商贸交易、体育赛事等高能级盛事落地桃园之使命。

Inspired by the description of Peach Blossoms Spring in literature and the distinctive interplay of streams and ponds in Taoyuan’s landscape, the JJP design team developed the concept of “falling peach blossoms over flowing streams and radiant skies.” This concept reimagines the Taoyuan Convention and Exhibition Center as a new urban icon, showcasing the allure of Taoyuan through the imagery of peach blossoms. The “box within a box” design seamlessly integrates space, function, and circulation, enabling the venue to accommodate a wide range of events, from exhibitions, conferences, and forums to banquets, trade fairs, and sporting events. This innovative approach aims to establish Taoyuan as a hub for high-profile activities and global exchange.

▼桃园会展中心：一张「桃花纷落 洽溪流霞」的城市名片

Taoyuan Convention And Exhibition Center：A city symbolized by “Peach blossoms drifting amidst flowing streams.”©JJP Architects and Planners

桃园市地处台湾西北部，毗邻全岛最重要的经济与人口中心「台北都会区」，依托亚太地区核心航空枢纽「桃园国际机场」，成为台湾连接国际市场的重要门户。

Taoyuan City, in northwestern Taiwan, borders the Taipei Metropolitan Area, the island’s economic and population hub. Home to Taoyuan International Airport, a key Asia-Pacific aviation hub, it serves as Taiwan’s main gateway to global markets.

©JJP Architects and Planners

凭借得天独厚的区位优势和高度多样化的产业结构，桃园市在「桃园航空城」和「亚洲·硅谷」两项国家级战略计划的强力推动下，构建了以「航空经济」和「科技创新」为双引擎，「航空物流、产业园区、智慧城市、会展经济」等多功能并行的现代化发展框架，力图实现从区域枢纽跃升为全球顶级经济贸易中心之目标，进一步增强台湾在全球经济体系中的市场竞争力和国际影响力。作为城市「会展经济」功能板块的核心支点，桃园会展中心肩负促进服务业繁荣，促成航空、制造、物流、通信、人工智能、生物科技等相关产业交流合作、协同发展之使命。

Benefiting from its unique locational advantages and diverse industrial base, Taoyuan has emerged as a leader in modern development through two national-level initiatives: the “Taoyuan Aerotropolis” and the “Asia Silicon Valley.” These initiatives drive the city’s growth through dual engines of “aviation economy” and “technological innovation,” establishing a multifunctional modern development framework that integrates aviation logistics, industrial parks, smart city development, and the MICE (Meetings, Incentives, Conferences, and Exhibitions) economy. This comprehensive approach aims to elevate Taoyuan from a regional hub to a world-class economic and trade center, strengthening Taiwan’s global competitiveness and influence.

At the heart of Taoyuan’s MICE economy is the Taoyuan Convention and Exhibition Center, a key platform is tasked with enhance the service sector and facilitate collaboration across industries such as aviation, manufacturing, logistics, telecommunications, artificial intelligence, and biotechnology. The center plays a pivotal role in driving innovation, fostering partnerships, and promoting the city as a hub for global economic activity.

▼从飞机上看桃园会展中心，Taoyuan Convention and Exhibition Center seen from an airplane©JJP Architects and Planners

项目选址于桃园南部城市聚落核心区位，有极佳的景观视野和丰富的人群构成：西临洽溪，瞰淙淙流水、阡陌田园，东邻「亚洲·硅谷」，享尖端科技首发优势。乐天桃园棒球场、Global Mall环球购物中心、A19捷运站的城市人潮从南侧涌入，国际旅馆、现代住宅等高人口密度城市单元的旅客居民在北边汇聚。

The project is located in the heart of Taoyuan’s southern urban area, offering stunning views and a diverse population. To the west, it overlooks Qiaxi Creek and rural landscapes, while to the east, it neighbors ‘Asia Silicon Valley,’ benefiting from the forefront of technological advancements. The southern influx of urban crowds comes from attractions like the Rakuten Taoyuan Baseball Stadium, Global Mall, and A19 MRT station, while the north attracts residents from high-density developments like hotels and modern housing.

▼从乐天桃园棒球场上空看桃园会展中心与溪塘交织的桃园地景，

Aerial view of the Taoyuan Convention and Exhibition Center, interwoven with the creek and pond, as seen from above Rakuten Taoyuan Baseball Stadium©JJP Architects and Planners

置身于这样的历史节点和都市脉络中，JJP认为，如何实现在满足多元化商业活动需求的基础上，最大化会展中心作为桃园新名片的城市品牌传播价值，并在城市基础设施网络和开放空间系统建构中发挥重要作用，是本案之核心议题。

Positioned at such a historic juncture and within this urban context in Taoyuan’s growth, JJP aims to design a convention center that maximize the urban branding value of the convention center as Taoyuan’s new emblem, playing a vital role in the city’s infrastructure and open spaces.

▼融合绿洲和都市肌理的桃园会展中心，The Taoyuan Convention and Exhibition Center, blending an oasis with the urban fabric©JJP Architects and Planners

▼融合绿洲和都市肌理的桃园会展中心，

The Taoyuan Convention and Exhibition Center, blending an oasis with the fabric fabric©JJP Architects and Planners

引入绿洲，拥抱都市——回应「人文地景」和「都市脉络」

Blending Oasis with Urban Life:Responding to “Cultural Landscape” and “Urban Context”

JJP从城市规划层面出发，决定在全场域设计中引入绿洲，拥抱都市。建筑四周沿线退距8m以上，预留充足的生态缓冲区，既能以连续的景观步道环绕建筑，实现绿洲之畅想，又使得自然环境得以由西向东渗透进都市内核。

▼全域视野下的建筑体块生成逻辑，Site potentials and strategic design approach ©JJP Architects and Planners

From an urban planning perspective, JJP decided to incorporate an oasis concept throughout the site design while embracing the city. The building is set back by more than 8 meters on all sides, creating an ecological buffer. This design allows for a continuous landscape pathway around the building, realizing the vision of an oasis, but also allows the natural environment to permeate from the west to the east into the urban core.

▼建筑南侧设置主入口广场，承接棒球场、购物中心、A19捷运站的城市人潮，

The southern plaza connects the flow of urban crowds from the baseball stadium, shopping mall, and A19 MRT station©JJP Architects and Planners

设计团队合理切分东西体量，分别安置中心中心和展览中心。根据地块地块之限高，严控会展中心之建成高度，并压低西侧体量，以达成为城市界面保留东西向视觉通廊之目的。同时，沿城市人流方向收缩东侧体量，设置迎宾集散之空间。

The design team carefully divided the structure into two distinct volumes, placing the conference center and exhibition center in separate areas. In compliance with local height restrictions, they meticulously controlled the height of the convention center, lowering the western volume to maintain an east-west visual corridor through the cityscape. The eastern section is more compact, creating an inviting, open space for visitors to gather and circulate.

▼东侧以商业步行街融接亚洲硅谷的创新能量，

The east side features a pedestrian street that integrates the innovative energy of the Asian Silicon Valley©JJP Architects and Planners

为回应人文地景和都市脉络，基地西侧以生态走廊衔续桃园独特的田园风光，维持自然氛围；东侧以商业步行街融接亚洲硅谷的创新能量，激发产业活力；南侧设置建筑主入口广场，串联棒球场和购物中心，展示桃园之城市风情；北侧设置都市客厅，回应国际旅馆和住宅单元，鼓励社区之交往互联。

In response to the cultural landscape and urban context, the site’s west side incorporates an ecological corridor, connecting to Taoyuan’s unique character and preserving its natural feel. The east side hosts a commercial pedestrian street, channeling the innovative spirit of the Asian Silicon Valley to energize local industries. The south features a central plaza linking the baseball stadium and shopping mall, highlighting Taoyuan’s urban appeal. Meanwhile, the north serves as an urban hub, connecting the international hotel and residences to encourage community interaction.

▼北侧以都市客厅鼓励社区之交往互联，

The north side features an urban living room, promoting community interaction and connectivity©JJP Architects and Planners

桃花纷落，洽溪流霞——打造独具「桃园风情」的城市新名片

Falling Peach Blossoms, Flowing Stream and Rosy Clouds: Creating a Distinct “Taoyuan Charm” as a New Urban Landmark

桃园之名，可追溯至清朝年间桃花满山坡之景。时光荏苒，作为今日之桃园市花，桃花不再仅是自然风光的体现，更成为一种文化符号，凝聚城市居民之集体记忆和归属认同。

The name Taoyuan traced back to the Qing Dynasty, when the hillsides were covered in peach blossoms. Over time, the peach blossom has evolved from a symbol of nature to a cultural icon, representing the collective memory and sense of belonging of the city’s residents.

▼在基地北侧都市客厅看霞光流转的建筑外墙，

On the northern side of the site, the urban lounge provides a view of the building’s façade as it transforms with the changing colors of the sunset©JJP Architects and Planners

“忽逢桃花林，夹岸数百步，中无杂树，芳草鲜美，落英缤纷”——东晋·陶渊明《桃花源记》

“Suddenly encountering a peach blossom grove, hundreds of steps along the banks, with no other trees in sight, fragrant grass and fresh beauty, and fallen blossoms scattered” —Tao Yuanming, Peach Blossom Spring (Eastern Jin Dynasty)

▼色块于外墙、铺地上跳跃形成韵律之美，

The interplay of color panels on the exterior walls and pavement creates a harmonious rhythm and aesthetic appeal©JJP Architects and Planners

建筑设计以融入桃园在地情怀为起点，自《桃花源记》的文人意境中寻求灵感。以粉色为主题色，于建筑外墙、广场铺地、室内天花等不同部位形成连续之视觉体验。其中，外墙设计借六种不同色阶的烤漆铝板、三种不同透光率的玻璃，呈现「落英缤纷」之观感，使桃园会展中心以一种盛大烂漫但谦逊亲和的态度，融入滔滔不绝的城市记忆长河之中。

The architectural design embracing the local sentiment of Taoyuan, inspired by the poetic imagery in Peach Blossom Spring. The dominant pink theme permeates in various parts of the building, including the exterior walls, plaza flooring, and interior ceilings, creating a seamless visual experience. The exterior design features six different shades of baked aluminum panels and three levels of glass transparency to evoke the image of “scattered blossoms.” This approach ensures the Taoyuan Convention Center exudes a grand yet humble presence, blending gracefully into the city’s continuous urban history.

▼六种不同色阶的烤漆铝板、三种不同透光率的玻璃，呈现「落英缤纷」之观感，

Six different shades of painted aluminum panels, paired with three types of glass with varying transparency, evoke the impression of a “cascade of scattered petals.”©JJP Architects and Planners

桃花纷纷的典雅情致，经现代材料之组合搭配，转化为本案的标志性色调与布局，伴随一日四时之光影更迭，于建筑外墙上绽放春日华彩，寄托繁荣昌盛之祈愿。

▼一日四时外墙之变化，The changes in the building’s exterior throughout four seasons©JJP Architects and Planners

Modern materials transform the timeless beauty of peach blossoms into the building’s distinctive color palette and layout, which changes with the passage of time and seasons, blooming with vibrant spring colors and embodying hopes for prosperity.

▼从乐天桃园棒球场方位，远观林木掩映下的桃园会展中心，

Viewed from the Rakuten Taoyuan Baseball Stadium, the Taoyuan Convention Center emerges in the distance, partially hidden among the trees©JJP Architects and Planners

“林尽水源，便得一山，山有小口，仿佛若有光”——东晋·陶渊明《桃花源记》

“In the forest, the water source is found, leading to a mountain with a small opening that seems to glow”—Tao Yuanming, Peach Blossom Spring (Eastern Jin Dynasty)

▼从主入口广场看建筑正立面与「迎光宝盒」，

Viewed from the Rakuten Taoyuan Baseball Stadium, the Taoyuan Convention Center emerges in the distance, partially hidden among the trees©JJP Architects and Planners

受《桃花源记》中描写空间开合变化之经典片段启发，JJP团队以「光盒、隧道、天井」三种迥异的空间形态，构成空间序列，串联外部主入口广场与内部核心会展空间。

Inspired by the classic passage from the fable Peach Blossom Spring, the JJP team designed a spatial sequence consisting of three distinct forms: “Light Box,” “Light Tunnel,” and “Skylight.” This sequence links the main entrance plaza with the central exhibition area, creating a dynamic sensory journey.

▼入口空间序列「迎宝光盒-光影隧道-落英天井」生动演绎《桃花源记》之空间意境，

The sequence of entrance spaces – “Light Box”, “Tunnel Tunnel”, and “Skylight” vividly interprets the spatial atmosphere of The Peach Blossom Spring © JJP Architects and Planners

该空间序列围绕光之元素设置「迎宝光盒-光影隧道-落英天井」三个章节，调动人之感官，创造起承转合、趣味盎然的空间体验。其中，挑高大厅「落英天井」以空间形态、纹理、光影、动线之搭配，延续落英缤纷的视觉意象，营造梦幻之氛围，达到序列之高潮。

The sequence unfolds through three chapters: “Light Box,” “Light Tunnel,” and “Falling Petals Skylight,” providing an engaging and immersive experience. The high-ceilinged ” Falling Petals Skylight” integrates spatial form, textures, light, shadow, and circulation to continue the imagery of falling blossoms, creating a dreamlike atmosphere that reaches the climax of the space’s narrative.

▼「落英天井」以空间形态、纹理、光影之搭配，营造出梦幻之氛围，达到入口空间序列之高潮，

The “Falling Petals Skylight” evokes a dreamlike atmosphere by blending spatial forms, textures, and light and shadow, reaching the climax of the entrance space sequence©JJP Architects and Planners

「盒中盒」之空间逻辑——构建「会议+展览」双系统并置新格局

The Spatial Logic of “Box within a Box”:Establishing a New Layout for the “Conference + Exhibition” Dual System

建筑设计以两个占地不同、高度各异的方盒子，构建「会议+展览」双系统并置的会展中心新格局。为合理满足会议中心之功能需求，东侧建筑量体的地上层以「盒中盒」的空间逻辑分布有不同规模的会议室若干间，可弹性容纳2,000人、1,500人、800人、250人和100人不等；负一层设置美食广场，为会展中心及周边城市单元提供餐饮零售之服务。

▼「会议+展览」双系统并置之剖透视效果，“Conference + Exhibition” dual system integration sectional perspective©JJP Architects and Planners

The architectural design employs two square boxes with different footprints and heights to form a new layout for the convention center, combining the “conference + exhibition” dual system. To meet the functional needs of the conference center, the above-ground levels of the eastern building mass are organized using the “box within a box” spatial logic, providing several meeting rooms of varying sizes that can accommodate 2,000, 1,500, 800, 250, and 100 people flexibly. On the lower level, a food court provides dining and retail services to both the convention center and surrounding urban areas.

▼提供将大型会议室分隔为6间小型会议室之弹性使用方式，

Flexible configuration that allows large conference room to be divided into smaller meeting rooms©JJP Architects and Planners

位于顶层的大型会议室面积达3,800m²，可支持2,000人规模的大型活动。其配备的弹性分隔系统，可将整体空间灵活拆分为3间中型会议室或6间小型会议室，在互不干扰的状态下，实现宴会、会晤、展览等不同类型活动之同时使用。

The spacious conference room on the top floor covering an area of 3,800m² and is designed to support large events with up to 2,000 attendees. Its flexible partition system allows the space to be divided into three medium-sized meeting rooms or six smaller ones, enabling simultaneous events such as banquets, meetings, and exhibitions to take place without interference.

▼建成后的大型会议室空间，Adaptable for Large conference rooms©JJP Architects and Planners

为了应对级级别的大型展览类活动，本案通过构筑幅巨大的桁架系统，在西侧建筑量体中预留出自由弹性的空间。轻巧的钢构桁架悬浮于之上，既优雅地支撑起整个屋顶，又丰富了空间层次和细节。

To support large-scale international exhibitions, the project incorporates a massive truss system that creates a flexible, multifunctional space within the western building mass. The lightweight steel trusses float above, gracefully supporting the roof and adding depth and detail to the space’s structure.

▼启用后的展览中心可承办行业展会、艺文展览、商业零售等功能复合型商业活动，

The exhibition center can host a wide range of major international events©JJP Architects and Planners

▼启用后的展览中心可承办行业展会、艺文展览、商业零售等功能复合型商业活动，

The exhibition center can host a wide range of major international events©JJP Architects and Planners

自2023年建成以来，桃园会展中心已经承办了「2023年世界客家博览会」「2024年国际青年商会世界大会」等众多大型国际交流活动，覆盖经济、政治、科技、文化、艺术、体育、教育、医疗等多个领域，作为融合环境、生态、人文与产业的综合型城市展示橱窗，成功实现以一日会展达成「让世界看见桃园」之愿景。

Since its opening in 2023, the Taoyuan Convention Center has hosted numerous significant international gatherings, including the “2023 World Hakka Expo” and the “2024 International Chamber of Commerce World Congress.” These events cover diverse fields such as economy, politics, technology, culture, art, sports, education, and healthcare. Serving as a multifaceted urban showcase integrating environment that blends environment, ecology, culture, and industry, the center has successfully fulfilled its vision of “Showcasing Taoyuan to the World” through a single day’s exhibition.

▼以一日会展达成「让世界看见桃园」之愿景，

Fulfill the vision of “Showcasing Taoyuan to the World” with a one-day exhibition©JJP Architects and Planners

项目名称：桃园会展中心

项目地点：台湾桃园

设计时间：2020.01~2020.12

建成时间：2021.01~2023.05

业主单位：桃园市政府和根基营造股份有限公司

设计单位：JJP潘冀联合建筑师事务所

主创设计师：潘冀、苏重威

建筑设计：毛以励、马法耶、李侑霖、陈扬升、邱敏

景观设计：黄诗芳、曾柏尧、钟安媛

用地面积：28,673㎡

占地面积：18,476㎡

总建筑面积：76,209㎡

项目功能：会议中心、展览中心

项目用材：外墙：铝金属帷幕系统、小口砖；室内天花：木丝纤维板天花；室内墙面：木纹槽孔吸音板墙；室内地坪：方块地毯

项目获奖：2024 BLT Built Design Awards – Winner

2021 台湾卓越建设奖 规划设计设计类-卓越奖

2024 BLT Built Design Awards – Winner

图片版权：JJP

Project Name:Taoyuan Convention and Exposition Center

Project Location:Taoyuan City, Taiwan

Design Period:2020.01~2020.12

Construction Period :2021.01~2023.05

Client:Taoyuan City Government and KEDGE Construction Co.,Ltd.

Design Firm:JJP Architects and Planners

Lead Designers:Joshua J.Pan, Chungwei Su

Architecture Design Team:I Li Mao, Rafael Martinez Caldera, Yu-Lin Li, Yang-Sheng Chen, Min Chiu

Landscape Design Team:Shih Fang Huang, Baiyao Zeng, Anyuan Zhong

Site Area: 28,673㎡

Building Area:8,476㎡

Total Floor Area:76,209㎡

Project Programs:Convention Center, Exhibition Center

Materials Used

Exterior Walls：Aluminum metal curtain wall system, small brick tiles

Interior Ceilings：Wood fiberboard ceiling

Interior Walls：Wood-grain slot acoustic panels

Interior Flooring：Square carpets

Project Awards

2024 BLT Built Design Awards – Winner

2021 Taiwan Excellence Construction Award- Best Planning and Design -Excellence Award

Image Copyright:JJP