大学城经典酒吧翻新记

// QUINTON'S BAR & DELIA longtime dive bar in Lawrence, Kansas and many other college towns. When the brand was acquired by Graham Restaurant Group, their goal was to regain focus on the food, and enhance the aspects that make it a favorite place to grab a drink with friends. With this insight, along with studies of the guest profiles and staff perception, we refreshed the brand without losing the integrity. By discovering what makes this place unique, we were able to create identity components that developed into a successful repeatable system. Work includes: logo refresh, identity components, marketing voice & strategy, menu design, collateral design, interior space plan, finishes-furniture-fixtures standards and detailing.