甜品店丨中国成都丨wooom studio

2025/03/26 06:56:08

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LANLIZI BAKERY 2.0 位于成都南门，以更轻松、日常的氛围诠释面包的温度。这次的空间设计，与 La Terre 共同探索更自由、开放的零售体验，让人与空间、顾客与品牌的关系更加自然亲近。

LANLIZI BAKERY 2.0 is located in the southern part of Chengdu, presenting the warmth of bread in a more relaxed and everyday atmosphere. This time, in collaboration with La Terre, the space design explores a freer and more open retail experience, fostering a more natural and intimate connection between people and space, as well as between customers and the brand.

▼外观夜览，Storefront night view © 季光

▼外摆区，Swing area © 季光

整个空间共三层，充分利用层高优势，使功能划分清晰且流畅。三楼是厨房与烘焙核心，最大程度优化操作动线。一层是核心零售区，顾客步入空间的第一刻，便能被面包的香气与陈列所吸引。不同于传统展示架，岛台采用开放式设计，使面包成为视觉焦点，也让选购过程更自由直观。顾客可以从不同角度欣赏、挑选，甚至感受到食物的温度，与面包建立更亲密的关系。

The three-story space fully utilizes its height advantages, ensuring clear yet fluid functional divisions. The third floor serves as the kitchen and baking core, optimizing workflow efficiency to the greatest extent. The first floor, as the main retail area, welcomes customers with the enticing aroma and display of freshly baked bread from the moment they step inside. Unlike traditional display shelves, the island-style presentation is open, making bread the visual focus while offering a more intuitive and free selection experience. Customers can admire and choose from different angles, even feeling the warmth of the bread, fostering a closer connection between people and food.

▼内部空间概览，Interior overall view © 季光

二层小巧的夹层，为空间增添层次，也提供独特的视角，使顾客能够从另一个角度观察面包在空间中的动线。特别设计的“面包电梯”串联三层空间，优化动线的同时，让店铺的补给过程透明可视，成为空间故事的一部分。作为烘焙与零售区的桥梁，它使人与空间的互动更顺畅，顾客可以在不经意间捕捉到面包“旅行”的瞬间，增加购物的趣味性。

▼轴测图，axon © wooom studio

A compact mezzanine on the second floor adds depth to the space and provides a unique perspective, allowing customers to observe the movement of bread throughout the store from an uncommon viewpoint. The specially designed “bread elevator” connects all three floors, optimizing movement efficiency while integrating into the overall narrative of the space. By making the supply process transparent, it serves as a bridge between the baking and retail areas, enhancing interaction within the space. Customers may catch glimpses of bread on its “journey,” adding an element of delight to their shopping experience.

▼首层客座区，Ground floor guest seating area © 季光

▼看向烘焙间，Looking at the bakery © 季光

▼柜台近景，Counter close view © 季光

空间主材选用木质、麻绳等带有自然肌理的材料，温暖且柔和，呼应面包本身的温润特质。石材的统一运用，使空间基调更加连贯，自然过渡不同区域，营造温和的节奏感。艺术涂料、麻绳编织等细节，赋予空间更自然的肌理变化，使环境更具有机感，也更富有手工温度，与顾客的日常体验产生共鸣。作为空间语言的一部分，全新的 VI 设计以红色为主线，贯穿于空间的各个角落。它并非以强烈的方式占据视线，而是以点缀形式出现，在温和的空间基调中增添恰到好处的活力，使 LANLIZI BAKERY 2.0 的全新品牌形象在潜移默化中被感知。

The primary materials of the space—wood, woven rope, and other naturally textured elements—create a warm and soft ambiance, echoing the gentle essence of bread. The use of uniform stone materials ensures a cohesive spatial tone, with smooth transitions between different areas, maintaining a harmonious rhythm. Artistic coatings and woven details add organic texture, enriching the environment with a handmade warmth that resonates with customers’ everyday experiences. As part of the spatial identity, the new VI design incorporates red as a recurring element throughout the space. Rather than dominating the visual field, it appears as subtle accents, infusing vitality into the serene backdrop. This allows LANLIZI BAKERY 2.0’s refreshed brand image to be felt naturally over time.

▼二层客座区，Second floor guest seating area © 季光

入口处的玻璃幕墙结构结合原始建筑条件调整，使室内外的联系更加顺畅。自然光最大程度地渗透进来，使空间更通透，同时创造“街景延续”的视觉感受，让人们在进入前便能感受到店铺的温度。

At the entrance, the glass façade has been adjusted to complement the original architectural structure, enhancing the seamless connection between indoor and outdoor spaces. Maximizing natural light penetration makes the interior feel more open, while also creating a “street view extension” effect, allowing passersby to sense the warmth of the bakery before even stepping inside.

▼楼梯处，Stairs © 季光

▼材质细部，Material details © 季光

这里的烘焙过程是开放可见的。透明操作区让顾客得以近距离观察面包的诞生，进一步拉近人与品牌的距离。温暖的面包香气，透过可视化的工艺流程，消弭品牌与顾客的界限，使空间的每个角落都充满温度。在这里，面包不仅仅是一种食物，它是安心的陪伴，是可以带走的温暖，是日常中一份轻松的愉悦体验。

The baking process here is fully visible, with a transparent workspace that enables customers to witness the birth of each loaf up close. This open design fosters a closer relationship between people and the brand. The inviting scent of freshly baked bread, coupled with a visible production process, dissolves barriers between the brand and its customers, infusing warmth into every corner of the space.

At LANLIZI BAKERY 2.0, bread is more than just food—it is a comforting companion, a warmth to be carried home, and a lighthearted daily indulgence.

▼一层平面图，ground floor plan © wooom studio