安利上海美花体验馆纽崔莱品牌体验空间丨中国上海丨Cityinno意创

安利纽崔莱始创于1934年，近百年来安利纽崔莱一直致力于鼓励人们追求均衡的营养和健康的生活方式，坚持以可持续的方式种植植物原料，科学萃取自然精华，是维生素/矿物质及营养补充食品全球领导品牌，也是全球唯一在自有的有机农场栽种、采收及生产植物原料，并将其制成产品的维生素/矿物质品牌。当年更凭借一句“有健康才有将来”成为中国消费者耳熟能详的植物营养大品牌。

Nutrilite was founded in 1934. For nearly a century, Nutrilite has been committed to encouraging people to pursue a balanced nutrition and healthy lifestyle, adhere to the sustainable way of planting plant materials, and scientifically extract natural essence. It is a global leading brand of vitamins/minerals and nutritional supplement food, and the only vitamin/minerals brand in the world to plant, harvest and produce plant materials on its own organic farm, and turn them into products. Back then, it became a well-known plant nutrition brand among Chinese consumers with the phrase 'health leads to future'.

安利纽崔莱从有机耕种、选种育种、科学配方到严苛品控坚持产品全流程可追溯，借助植物营养力量守护健康。走过超过90年的发展历程，纽崔莱迎来新起点，安利上海美花体验馆迎来全面升级，Cityinno团队为纽崔莱升级打造了「安利上海美花体验馆-纽崔莱品牌空间」。

Nutrilite adheres to the principle of traceability throughout the entire product process, from organic farming, scientific seed selection, aerospace breeding, scientific formulas to strict quality control, using the power of plant nutrition to safeguard health. After more than 90 years of development, Nutrilite has reached a new starting, and the AEC Shanghai has undergone a comprehensive upgrade. Our Cityinno team has upgraded and created the Nutrilite brand experience center.

在展项设计上，不仅突出纽崔莱提供健康解决方案的特点和优势，更是通过多样的展示方式叙述品牌背后的故事，让这个区域成为真正意义上的安利纽崔莱品牌体验区，辅以休闲、交流、活动、拍照打卡等功能。在大楼整体固定框架和限制之下，我们需要从品牌丰富的资料素材抽取脉络并重新设计体验模块。

We have elevated the relationship with the health solution platform to a higher level, making this area a true Nutrilite brand experience zone, supplemented by functions such as leisure, communication, activities, and photo shooting. Under the overall fixed framework and constraints of the building, we need to extract context from the brand's rich materials and redesign the experience module.

有幸的是，我们在与安利内容团队共创的过程中确实感受到他们积极向上和追求健康生活的精神，对纽崔莱品牌有着深刻的认知和长久的践行。因此我们构想，不如直接把自然的氛围搬进体验空间，抓取历史、现在、未来的脉络让来访人员感受到纽崔莱对自然健康坚守超过90年的“长期主义”。

Fortunately, in the process of co creating with our client, we have indeed felt their positive and pursuit of healthy lifestyle, and have a long-term practice of the Nutrilite philosophy. Therefore, our idea is to directly bring the natural atmosphere into the experience hall, capturing the context of history, present, and future, so that visitors can feel Nutrilite's "long termism" of adhering to natural health for more than 90 years.

以探索自然生机的盎然之境，塑造植物营养的健康力量；

诠释自然的奥义，讲述生命的故事，

解释过去，塑造现在，预言未来。

空间展示叙事从“探索自然之境”中汲取灵感，

设计巧思由此展开想象，

旨在将纽崔莱丰富自然生态，

以鲜活、形象、深入浅出的方式展现给受众。

To explore the vibrant nature and extract the power of plant,

Interpret mysteries of nature, and telling story of life.

Exploring history, creating present, and forwarding future.

Inspired by natural environment and unfolded imagination from it,

In order to show you the vivid and secret story about Nutilite and nature.

创始人卡尔·宏邦先生1915年就来到中国，曾在中国工作、生活长达12年，通过观察中国人饮食和健康萌发了革命性的营养理念——研制营养补充品来平衡膳食。我们通过修复珍贵的历史资料、一比一复刻还原以及从旧物市场“淘宝”等方法，重现这段奇妙的缘分。

Mr. Carl F. Rehnborg, the founder, came to China in 1915 and has worked and lived in China for 12 years. Through observing the diet and health of Chinese people, he developed a revolutionary nutrition concept - developing nutritional supplements to balance the diet. We recreate this fate through restoring precious historical materials, one-to-one replica restoration, and searching for old item markets.

安利纽崔莱拥有业界最大的品种资源库，并通过航天育种、高校科研合作等方式培育丰富且稀有的植物品种。我们设计了“植物图书馆”并选取了五个优质品种做互动科普，更有一比一还原的手工植物和原样泥土展示，希望呈现纽崔莱深厚的植物积累的同时激发来访人员的探索欲。

Nutrilite owns the largest variety resource library in the industry and cultivates rich and rare plant varieties through aerospace breeding, university research cooperation, and other methods. We have designed a "Plant Library" and five different interactive science popularization. There are also one-to-one displays of handmade plants and original soil samples, hoping to showcase the rich plant accumulation of Nutrilite while stimulating visitors' curiosity.

安利纽崔莱的健康之旅从有机种植开始，“有机农场”则是整个体验馆的主题，通过中心农场展示装置和6个种植互动模型科普纽崔莱完善的有机种植体系，富有趣味性的小游戏让人更容易沉浸到科普氛围中。

The health journey of Nutrilite starts with organic farming, and "Organic Farm" is the theme of the entire experience hall. Through the central farm display device and 6 interactive planting models, Nutrilite's perfect organic farming system is popularized, and fun games make it easier for visitor to immerse themselves.

安利纽崔莱拥有顶级的科研团队和领先的科研“神器”，我们通过“火箭筒”多层级立体展示植物太空舱、高光谱相机等的实际应用场景。设计了手摇滚珠结合视频互动的特殊装置传递纽崔莱全流程可追溯的优势。

Nutrilite has a top-notch research team and magic weapon. We showcase practical application scenarios such as plant spacecraft and hyperspectral cameras through multi-level stereoscopic displays using "rocket launchers". Designed a special rolling device connecting with video interaction to show the entire production process of Nutrilite.

安利纽崔莱进入中国后为国民健康、绿色建设、社会公益等多方面作出了贡献，我们通过场景塑造、元素转化等手法进行展示。

The health journey of Nutrilite starts with organic farming, and "Organic Farm" is the theme of the entire experience hall. 

在现有建筑框架和相当有限的空间内，萃取品牌近百年的资料精华是十分有挑战的，还需要考虑到体验馆的试用对象及场景，平铺直叙或博物馆的展陈方式无法把品牌信息有效植入用户心智，因此我们用弥散式的场景体验手法进行设计排布，每个数字化体验装置从设计到开发都极尽心思。

Through the central farm display device and 6 interactive planting models, Nutrilite's perfect organic farming system is popularized, and fun games make it easier for visitor to immerse themselves.

整个体验空间以“有机农场“为核心概念，动线从缘起到最终的成就展示，我们期望传达的是从种下一颗种子开始，赋予长久用心的坚持，终能开出美好生活之花的纽崔莱“长期主义”哲学。

The entire experience hall is centered around the concept of "organic farm", showcasing the journey from origin to ultimate achievement. We aim to convey the Nutrilite philosophy of "long termism", which starts from planting a seed and endows it with long-term dedication, ultimately leading to the blooming of a beautiful life.