W PLUS北京三里屯店丨中国北京丨白菜设计

  W - PLUS     ——移步异景场域

W-PLUS是扎根于北京多年的潮流买手集合店，本次委托白菜打造位于三里屯的新店，意在构建一个能够承载品牌精神，并且更具有体验感的场所。W-PLUS, a buyer store based in Beijing, has commissioned Baicai to design its new store in Sanlitun. The goal is to create a space that embodies the brand’s spirit while offering an enhanced experiential atmosphere.

原始现场照片

项目位于一栋两层混凝土红砖建筑的一楼，面积近400平米，空间为柱网结构。我们希望通过合理的布局，消隐空间中过多的柱子，创造开敞的、有体验感的经营场域。The project is located on the first floor of a two-story concrete and red brick building, covering nearly 500 square meters. The space features a column grid structure. Through thoughtful layout design, we aim to minimize the visual impact of excessive columns and create an open, experiential commercial environment.

项目平面图

设计通过一系列曲线的墙体，把空间分为开放区和私密区。将活动区、卫生间、试衣间、储物、办公区以及接待区统统放置在曲线墙面的背后，留出大面积开放的经营空间。The design uses a series of curved walls to divide the space into open and private areas. Activity zones, restrooms, fitting rooms, storage, office, and reception areas are all placed behind the curved walls, leaving a large open area for operations.

    紫 色   

紫色是品牌主色，以点缀的方式贯穿整个空间，其余部分我们通过客观颜色和材质打造空间的整体性。我们以装置的手法切入，创造视觉张力和仪式感，在经营中增加体验属性。Purple, as the brand’s primary color, is subtly integrated throughout the space. The rest of the design employs neutral colors and materials to ensure spatial cohesion. Using an installation-style approach, we create visual tension and a sense of ritual, enhancing the experiential quality of the space.

在开放的经营区域里，我们将柱子与功能体块结合，来消隐过多的柱子。我们围绕柱子制作吧台、展示架、展柜等一些列空间构成。In the open area, we integrate columns with functional elements to minimize their visual presence. Around the columns, we create bars, display shelves, and exhibition cabinets, forming a cohesive spatial composition.

  移步异景  

我们在经营区域通过软性装饰创造层次感、视觉遮挡，使空间达到移步异景的状态。Within the store, we use decorations to create depth and visual layering, achieving a dynamic spatial experience where each step reveals a new scene.

通过曲面墙的一些间隙，能够看到小功能区空间里的场景，我们希望通过这种“缝隙感”创造遮挡与探索欲，让空间张弛有度。Through the gaps in the curved walls, glimpses of the smaller functional areas are revealed. We aim to use this sense of “spatial gaps” to balance concealment and curiosity, creating a dynamic and engaging spatial experience.

舒适度是体验的核心，整个空间道具与软装的配合，以及对于材料细节的把控，最终形成一个丰富有层次的体验场所。Comfort is at the core of the experience. The integration of furnishings, soft decor, and meticulous attention to material details ultimately creates a rich and layered experiential space.

项目地点：北京三里屯

项目面积：415sqm

设计公司：白菜设计

施工单位：异禀制造

照明设计：亦卉灯光设计

空间摄影：图派视觉