PMW Next-Gen Street Culture Label Store by ADS

The store is conceived as an “exploded box,” symbolizing the act of breaking free. Red brick flooring, lightweight brick walls, and glossy white epoxy interiors create a striking contrast. Handcrafted cracks and aged finishes infuse the space with a sense of history.

A central faux column serves as both a display and a focal point, accompanied by a hanging chain hammock. Four white brick islands provide display and storage, featuring distressed edges and orange fabric handles that echo the brand’s rugged aesthetic. Chairs made from fabric scraps, tied with orange straps, introduce an artistic, up-cycled element.

The ceiling showcases an orange breathing light and a fractured soft membrane design, seamlessly blending art and functionality. A curved wall with a cracked mirror and pulsating lights generates dynamic visuals, while fitting rooms with handcuff-shaped handles and silver metal tiles reinforce the rebellious theme. An “Prison Break Exit” featuring an infinity mirror and a ladder motif further amplifies the narrative of freedom.

This immersive space fuses the raw energy of street culture with hip-hop’s spirit of rebellion, inviting customers to experience a deeper cultural connection through design.：