芝加哥 Allsteel 展厅环境图形设计

ALLSTEEL CHICAGO SHOWROOMENVIRONMENTAL GRAPHICS

Reused Allsteel logos from previous locations are combined with new dimensional and vinyl logos to welcome visitors into the space.

A “Headline Wall” in the front window draws visitors into the showroom by highlighting available fabrics and finishes in a dynamic, hanging sculptural piece. Further back in the space, smaller versions of the hanging fabric banners become visual beacons that draw attention to a text passage relating to nearby product vignettes. With these visual elements, the showroom can be viewed independently on a “self-guided tour” at one’s own pace.

The Cafe graphic blends iconic Chicago imagery with the shape of Allsteel's beyond furniture line and their 2015 finish palette.

Frosted graphics on the Allsteel Beyond wall product provide privacy or distraction banding while carrying through the unifying graphic shapes of the year’s showroom design.