YEBISU BREWERY TOKYO啤酒博物馆丨日本东京丨Ryusuke Nanki

YEBISU BREWERY TOKYO诞生于一项“将酿酒带回惠比寿，并提供面向未来的啤酒体验”的倡议，是一个融合历史与创新的复合型空间。惠比寿这片街区正是围绕着其啤酒厂发展起来的，成为日本少有的以啤酒品牌命名的地区之一。然而，随着时代变迁与城市发展，人与啤酒厂之间那份紧密的联系也逐渐被遗忘。

Born from an initiative to “bring beer making back to Ebisu and serve up a future beer experience,” YEBISU BREWERY TOKYO is a hybrid space that bridges past, present, and future. The Ebisu neighborhood developed alongside its brewery, becoming one of the rare places named after a beer brand. However, as the times changed and the city continued to grow, people began to forget the close connection between Ebisu and its brewery.

▼入口空间概览，overall of the ground floor©Yasu Kojima

▼啤酒蒸馏室，the beer streaming room©Yasu Kojima

该场馆划分为三个区域，引导参观者穿梭于惠比寿啤酒的过去、现在与未来：展示130年历史的博物馆、重新复活的酿酒厂，以及为啤酒体验带来全新可能的Taproom酒吧。旧厂房中曾使用的古董炉具如今成为桌子，原有的柱子与楼梯也被融入空间设计，连接着时光的两端。啤酒厂与周边社区相互依存，共生共荣，象征着惠比寿的在地身份，并为当地居民与商户提供支持。

The venue has been designed with three areas that allow visitors to journey through the past, present, and future of Yebisu beer with a museum showcasing 130 years history, the recently revived brewery, and a taproom providing a new experience of beer. Antique furnaces once used in the old factory are now tables, while the factory’s pillars and staircases have been incorporated into the spatial design, connecting the past and the future. The Ebisu neighbors enjoys a symbiotic relationship with its namesake brewery. The brewery symbolizes the town’s identity, supporting local businesses and residents.

▼“酿酒大师空间”，the Master Brewer’s Room ©Yasu Kojima

▼古董炉具如今成为桌子，antique furnaces once used in the old factory are now tables©Yasu Kojima

在“酿酒大师空间”，访客可近距离观察酿酒师研发新款啤酒的过程，甚至在“Beer Streaming Room”中激发自己的创意灵感。在Taproom，访客可根据当下心情与历史故事，从多款啤酒中挑选，开启属于自己的啤酒篇章。排列在墙面上的啤酒瓶灯具象征品牌跨越历史的庞大档案库，投射出一片令人沉醉的金色光辉。

In the Master Brewer’s Room, visitors can join brewers as they develop new beers, and get their creative juices flowing in the Beer Streaming Room. In the Taproom, visitors can create their own beer stories, choosing from a selection of beers that reflect Ebisu’s history and the mood of the moment. The beer bottle light fixtures lined up along the wall express the brand’s vast archives spanning past, present, and future, bathing the space in impressive golden light.

▼排列在墙面上的啤酒瓶灯具象征品牌跨越历史的庞大档案库，

the beer bottle light fixtures lined up along the wall express the brand’s vast archives past©Yasu Kojima

▼酒吧吧台，bar counter©Yasu Kojima

酿酒厂的空间被精心设计，鼓励人们建立新的连接方式。酿造流程在空间核心透明展现，旁侧的酿酒大师区则进一步深化人们对酿造工艺的理解。访客还可在楼上的屋顶花园参与啤酒花种植，并提出自己的酿酒创意、亲身参与啤酒酿造。柜台旁的“Beer Storeroom”可作为商务会议空间使用，人们可以一边品酒，一边进行头脑风暴。在这里，啤酒厂不仅仅是一座工厂，更成为欢迎所有人的社区象征，体现街区的开放精神。

The brewery was designed to encourage new interrelationships. The beer making process is openly showcased at the heart of the venue and visitors can deepen their understanding of brewing in the adjacent Master Brewer’s Space. Visitors can participate in hop cultivation on the upper floor garden. They can also contribute beer making ideas and take part in beer making. A Beer Storeroom, located next to the counter, can be used by all businesspeople as a meeting space for brainstorming sessions over beer. In this way, the brewery has been designed to be open to the community as a welcoming symbol of the neighborhood’s identity.

▼柜台旁的“Beer Storeroom”可作为商务会议空间，

Beer Storeroom, located next to the counter©Yasu Kojima

设计上不仅向旧工厂时代致敬，也延续品牌作为“博物馆”的记忆。从不同时代保留下来的古董炉具与空间被再利用为混合型座椅与高桌，新旧交融，唤起人们对酿酒过程的想象，并增强品酒体验的乐趣。原厂的柱子、楼梯与设备被保留并融入柜台周边，与新设的灯光与墙体形成时间感的对比。正是这种新旧交织的混合设计，为珍贵的历史资源注入了新的生命，也成为场地历史可持续的记忆方式。

The design pays respect to the memory of the old factory days and also the brand’s history as a museum. Antique furnaces and spaces from throughout the eras have been repurposed in the interior design, as hybrid benches and high tables that create a contrast between old and new, evoking the brewing process and enhancing enjoyment of the beer-drinking experience. Columns, staircases, and equipment from the factory have been utilized near the counter, providing a timeworn complement to the new lighting and walls. This hybrid blend of old and new gives new life to precious historical resources, offering a sustainable reminder of the site’s history.

▼展览空间，exhibition area©Yasu Kojima

借助场馆原本作为博物馆的宏大展厅，这一空间被加固并重新利用，中部设置的巨型酒罐成为全场焦点，令访客在享受酿酒之旅时五感尽兴，沉浸其中。

Reinforcing and reusing the vast gallery from the venue’s museum days, the tank in the middle of the space provides an impressive centerpiece as visitors savor beer making, a treat for all five senses.

▼模型，model©Ryusuke Nanki

▼四种空间场景，four space sample©Ryusuke Nanki

▼平面图，plan©Ryusuke Nanki

Completion Date / Period : 2024-04-03

Chief Architect : Ryusuke Nanki

Direction : Ryusuke Nanki+Ayu Sasaki

Design Team : Ryusuke Nanki, Yusuke Abe, Okihisa Houri, Ayaka Maebashi, Ryota Morihana, Kouhei Murata

Art Direction : Mamiko Takahashi

Produce : Hiroyuki Mantani, Takako Okii, Akio Tanaka, Ryota Aritomo / Sapporo Breweries Limited

Copywrite : SHUNYA ARAKI

Project Management : Tomoaki Hashima + dentsu

Graphic Design : Yui Yamamoto, Kurumi Shibata

Construction : ZYCC CORPORATION

Client : Sapporo Breweries Limited

Photographer : Yasu Kojima

Location Map pointer Japan, 〒150-8522 Tokyo, Shibuya City, Ebisu, 4-chōme−20−１ ガーデンプレイス 内

Designer: Ryusuke Nanki

Client: Sapporo Breweries Limited

Floor area:2544 ㎡

Completion:2024

Creative direction: Ayu Sasaki/ dentsu

Art direction: Mamiko Takahashi / dentsu

Graphic Design : Yui Yamamoto, Kurumi Shibata / J.C.SPARK

Copywrite : SHUNYA ARAKI / dentsu

Design cooperation: Yosuke Abe+Okihisa Houri+Ayaka Maebashi / ZYCC corporation

Construction: ZYCC corporation

Produce : Hiroyuki Mantani, Takako Okii, Akio Tanaka, Ryota Aritomo / Sapporo Breweries Limited + Tomoaki Hashima / dentsu inc.

Photographer : Yasu Kojima