an action a day愚园路概念店,上海丨中国上海丨Woodo Studio（木斗设计）

WoodoStudio为an action a day设计的全新门店坐落于上海市愚园路1382号。作为刚刚成立三年的时尚运动休闲品牌，AAAD一直追求的是能通过品牌和产品建立人群共同体，让大家找到志同道合的伙伴。而门店正是这一个大家的聚点，走进门店就像被朋友邀请来家里做客一样简单而轻松，没有疏离感，只有“来坐坐”的随意。

WoodoStudio’s newly designed flagship store for an action a day is located at 1382 Yuyuan Road, Shanghai. As a three-year-old fashion sportswear brand, AAAD has always sought to build community through its brand and products, helping like-minded people connect. The store serves as this communal hub—entering feels as easy and welcoming as being invited to a friend’s home, with no sense of detachment, just a casual “come on in” warmth.

▼门店外观，exterior of the store©朱润资

▼项目街景，street view of the store©朱润资

设计延续了品牌想传递的“散落的家”这一理念，我们也赋予了一些新的理解：我们希望呈现一个最日常的空间。家是由许许多多个“小单元”共同构成：卧室，客厅，餐厅，书房，卫生间，阳台…但我们认为“我”才是家不可或缺的一部分，是“我”让家更完整。所以它充满了生活所留下的痕迹，是一个“正在生活中的地方”。在这里最日常的瞬间被捕捉和定格，我们能看到许多“正在进行中”的场景，带着生活的温度。

The design extends AAAD’s “scattered home” concept while adding new layers: we aimed to create an utterly lived-in space. A home comprises countless “modules”—bedroom, living room, dining area, study, bathroom, balcony—yet we believe the “self” is what truly completes it. Thus, the space brims with life’s traces, functioning as a “place-in-use.” Here, mundane moments are captured and suspended, revealing countless “scenes-in-progress” imbued with life’s warmth.

▼项目街景，street view of the store©朱润资

▼项目入口，entrance of the store©朱润资

室内空间

Interior

“自然尺寸”是品牌提出的生活原则，在空间设计中我们也始终贯彻“自然尺度”。空间划分从建筑原始结构出发，不同“单元”的界限是模糊的，不明确的，甚至是相互交织的，包括外部与内部的边界。这里是一个“总是可以随时闯入”的空间，从室内“阳台”延伸到室外的座椅，让路过的人可以自然地落座休憩；内退的大门自然地形成玄关空间。

▼轴测图，axonometric©木斗设计

“Natural Scale” is the life philosophy advocated by the brand, which we’ve translated into spatial breathing room—no forced divisions, only organic distances. Starting from the building’s original structure, we allowed functional units to blend like water droplets: the boundary between interior and exterior softens with balcony seating that invites passersby to casually rest; the recessed entrance forms a gentle foyer that suggests rather than declares entry.

▼贯彻“自然尺度”，”Natural Scale” is the life philosophy©朱润资

内部空间被浅灰色框架划分为两个主要部分，阳台和客厅是靠外更开放的，而框架包裹的抬高区域是我们更为向内，私密的卧室，书房，卫生间区域。模糊的水纹玻璃让界限也变得模糊起来，这里并不需要明确的边界，因为生活本就是流动。

A light gray frame subtly divides two rhythms of living: the outward-facing “balcony-living room” area remains open like a street corner, welcoming sunlight and urban dwellers alike; while the raised interior zone maintains bedroom-like privacy, with rippled glass animating the boundaries—here, clear edges are unnecessary because life, by nature, flows.

▼模糊的水纹玻璃让界限也变得模糊起来，rippled glass animating the boundaries©朱润资

设计细节

Design details

每个“单元”的道具都是随着空间的属性自然而然形成的，产品的陈列同样不是刻意布置，而是如日常生活般自然呈现。阳台上打开的掀窗自然地悬挂着“正在晾晒”的衣物；空间中唯一的深色柜子，犹如主人收藏的一件老家具，里面摆放着珍爱的物件。衣杆自然地在不同柜子，空间中穿梭延伸；餐桌和沙发巧妙的结合横跨于不同的空间。又或者当你钻进衣柜，就同时进入了试衣间；镜子嵌入到枕头里，让试衣过程如同被柔软枕头拥抱……

Every element in these “units” emerges organically from the spatial context. Product displays avoid artificial arrangements, instead appearing as naturally as objects in daily life. The open transom windows on the balcony casually hang “air-drying” garments; the space’s sole dark wood cabinet stands like a cherished antique, displaying treasured items within. Clothing rails meander effortlessly between cabinets and walls, while a cleverly combined dining table and sofa bridge different functional zones. Even the wardrobe transforms – step inside and you’ll find yourself in a fitting room, where mirrors embedded in pillow walls create an embrace-like trying-on experience.

▼入口设计细节，design detail at the entrance©朱润资

▼犹如主人收藏的一件老家具，wood cabinet stands like a cherished antique©朱润资

▼试衣间，changing room©朱润资

▼如日常生活般自然呈现，appearing as naturally as objects in daily life©朱润资

▼细部，detail©朱润资

“家”的模样其实就是“我”的模样，它和我一样有着自己的性格。在这个梧桐树下的小家里，我们希望不同的人走进来都能找到属于自己的位置和偏爱。它会静静地等待每一个到来的朋友，真诚地对你说“你来啦，快进来坐坐”。

“A home reflects its dweller” – this space beneath the plane trees carries its own distinct personality. We’ve designed it so every visitor discovers their own favorite corner and personal connection. Like a true friend, it waits quietly to greet each arrival with genuine warmth: “You’re here! Come on in and make yourself at home.”

▼外观夜景，exterior at night©朱润资

▼平面图，plan©木斗设计

▼室内立面，interior elevation©木斗设计

项目名称: an action a day 愚园路概念店/上海

客户名称：an action a day

工作室: Woodo Studio(木斗设计）

完工日期: 2025.5

设计主创: 王卫

设计团队: 戴欣茹，冯婷婷

项目地址: 上海市静安区

建筑面积: 90㎡

材料品牌: 松木、微水泥 、水纹玻璃

家具品牌：定制、HAY

摄影: 朱润资

Project name：an action a day /SHANGHAI

Design：Woodo Studio

Website：

Completion Year：MAY, 2025

Leader designer ：David

Team：Xinru，Elsie

Project location：Jingan,Shanghai

square meters：90㎡

Photo credits：Runzi Zhu

Clients：an action a day