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Lemaire成都太古里精品店丨中国成都丨F.O.G.建筑事务所

2025/05/12 21:27:51

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Lemaire 成都太古里精品店位于成都太古里。虽然项目西侧靠近有众多网红打卡的苹果店和喷泉广场，但是当游客走到项目所在地时会突然觉得安静。这种“闹中取静”的空间感受即是项目选址的原因，也同时成为设计的起点之一。

Lemaire opened its first fashion boutique in China, located in the bustling Taikoo Li shopping district in Chengdu Taikoo Li. Despite its proximity to popular shopping destinations like the Apple Store and Fountain Plaza, visitors experience a surprising sense of tranquility upon arrival. This contrast of “serenity amidst the bustle” inspired both the site selection and the design concept.

▼入口，entrance©Wen Studio

与强调“平效”的常规设计方法不同，本项目牺牲了部分室内空间，将立面做部分退让，通过一个景观区域作为缓冲，来衔接热闹的外部空间和安静的内部空间。景观区域由两级台阶构成。顾客需要先踏上入口平台，再沿台阶下到室内，这种“一上一下”的动线设计，不仅强化了从室外到室内的空间过渡感，也同时赋予进入室内的仪式感。

Unlike conventional retail approaches that prioritize maximizing interior space, the project intentionally recesses the façade to create a landscaped buffer zone, which also resembles the under-eaves space of traditional Chinese buildings, seamlessly linking the lively exterior with the calm interior. The landscape features a two-tiered staircase: visitors ascend to an entry platform and then descend into the interior. This “one step up, one step down” circulation enhances the spatial transition and adds a sense of ceremony to the entry experience. By balancing urban vibrancy with tranquil design, the boutique not only elevates the visitor journey but also reflects Lemaire’s ethos of refined simplicity and understated elegance.

▼通过景观区域作为缓冲，recesses the façade to create a landscaped buffer zone©Wen Studio

▼通过景观区域作为缓冲，recesses the façade to create a landscaped buffer zone©Wen Studio

“日常性”是品牌方（Lemaire）的设计要求。对城市生活而言，植物一般是以盆栽的形式出现在家里。因此，入口处的景观设计采用了可移动的盆栽而不是固定花池。为了进一步贴近成都的日常生活，设计没有采用常规的花盆，而是用“酱缸”来“装”植物。

The concept of “everydayness” was a key design requirement from the brand (Lemaire). In urban environments, plants are typically displayed in pots within homes. To reflect this, the entrance landscape design features movable potted plants rather than fixed planters. Nodding to Chengdu’s daily life, traditional “sauce jars” are selected to house the plants instead of conventional flowerpots, further grounding the space in local culture.

▼景观设计采用了可移动的盆栽，landscape design features movable potted plants©Wen Studio

在材料的选择上，竹子作为一种四川在地材料被大量使用。设计不仅采用了竹木地板、竹帘等“有形”木材，外立面设计也通过细长石材和凹凸纹理来“无形”地模拟竹编墙的质感。“有形”与“无形”的竹材相互呼应，共同形成了的基于竹的材料叙事。▼一窗一景，a view for a window©F.O.G.建筑事务所

The material selection throughout the shop prominently features bamboo, a local material from Sichuan Province. The design concept blends both “tangible” bamboo elements, such as bamboo flooring and bamboo curtains, with “intangible” representations. For example, the exterior façade incorporates slender stone and textured surfaces that evoke the feeling of woven bamboo. This interplay between “tangible” and “intangible” bamboo elements creates a cohesive material narrative rooted in bamboo.

▼室内陈设，indoor display©Wen Studio

▼“日常性”的设计氛围，the concept of “everydayness”©Wen Studio

▼“日常性”的设计氛围，the concept of “everydayness”©Wen Studio

▼竹帘与地砖的组合，bamboo curtains and floor tiles combination©Wen Studio

四川的“非遗”元素也被运用在设计中。设计采用了四川凉山彝族的查尔瓦被毡与四川慈竹竹编，并通过艺术家与“非遗”匠人合作的形式共同创作了符合品牌视觉形象的室内纹样。

Sichuan’s intangible cultural heritage is also woven into the design. The project incorporates the Charwa Shawl wool blankets handcrafted by Yi people using local Liangshan wool, which now serve as fitting room curtains, and bamboo weaving from Sichuan’s Cizhu bamboo used on door handles. These elements were used to create custom interior patterns, developed in collaboration with artists and heritage craftsmen, ensuring the design aligns with the brand’s visual identity.

▼采用了四川凉山彝族的查尔瓦被毡，

incorporates the Charwa Shawl wool blankets handcrafted by Yi people©Wen Studio

▼采用了四川凉山彝族的查尔瓦被毡，

incorporates the Charwa Shawl wool blankets handcrafted by Yi people©Wen Studio

体现本土特色的细部构造也是本设计的重要内容。除了在地材料外，项目大量沿用了品牌方一贯使用的摩洛哥Bejmat 砖。由于其质感与青砖相似，设计采用中国传统的地面铺装方式，以呼应竹编与查尔瓦被毡等具有中国特色的室内元素。▼地砖采用中国传统的地面铺装方式，using traditional Chinese flooring techniques©F.O.G.建筑事务所

The integration of local craftsmanship and detailed construction is a key focus of this project. In addition to using locally sourced materials, the project extensively incorporates Moroccan Bejmat tiles, a signature material of the brand. Its texture, similar to traditional Chinese grey bricks, is complemented by traditional Chinese flooring techniques, creating a harmonious connection with interior elements such as bamboo weaving and Cha’erwa wool blankets, which embody distinct Chinese cultural characteristics.

▼体现本土特色的铺地，

the integration of local craftsmanship and detailed construction©Wen Studio

▼地砖细部，brick detail©Wen Studio

此外，项目关注到不同材料的拼接处。以踢脚线为例，设计参考了杜甫草堂将木条下压在砖上的墙裙的处理方式，从而将踢脚线转化为一个新的材料层次，来统合门槛、台阶等一系列室内元素。设计还通过构造暗示空间元素。例如，门框设计中隐藏了竖板，在门槛两侧留出“缺口”以暗示其存在；同时，将门上方的过梁突出并延展，使其成为服装展陈的木质“挂条”。

▼细部轴测，detail axonometric©F.O.G.建筑事务所

The project also takes into account the junctions between different materials. For example, in the baseboard design, inspiration is drawn from the Du Fu Cao Tang, former residence of a historically known Chinese poet named Du Fu, where wooden strips are pressed onto the brick at the base of the wall. This approach transforms the baseboard into a new material layer, unifying elements such as thresholds and steps. Furthermore, the project incorporates spatial elements through construction details, such as the extended overhead lintel served as a wooden “hanger” for garment displays.

▼将木条下压在砖上的墙裙的处理方式，

wooden strips are pressed onto the brick at the base of the wall©Wen Studio