趁肉达铁 ORIGINAL MEAT HOUSE 牛排馆

<趁肉达铁 ORIGINAL MEAT HOUSE>是一家源于上海，围绕铁板炙烤、原切肉品、满足客人DIY自由烹饪的牛排馆，旨在为都市人提供高质价比的高蛋白美拉德料理。<ORIGINAL MEAT HOUSE> is a steakhouse originating from Shanghai. Focused on teppanyaki grilling, prime-cut meat products, and allowing guests the freedom for DIY self-cooking, it aims to provide urban dwellers with high-quality, high-protein Maillard reaction dishes offering excellent value for money.

通过对品牌的梳理以及和主理人的多次沟通，结合品牌目标的消费人群主要在都市白领、健身人士以及青少年/家庭客人居多，我们提炼出“肉食都市青年”、“肉食生活”、“肉食指南杂志”作为品牌的关键词，并从产品”铁板“中延伸出“趁肉达铁出板（版）社”的概念：通过出版《肉食生活指南》潮流都市杂志，向都市人传达“发现肉食生活新可能”的一种年轻都市生活态度。

After systematic brand mapping and multiple discussions with the founder, we identified the core target demographics as urban white-collar professionals, fitness enthusiasts, and families with teenagers. From this, we distilled three core brand pillars: Carnivorous Urban Youth, Meat-Centric Living, and Meat Guide Magazine.

Inspired by our signature "teppanyaki" cooking concept, we conceptualized the ORIGINAL MEAT HOUSE Publishing House — a creative platform playing on the Chinese wordplay (derived from  teppanyaki). This platform publishes the Meat-Centric Living Guide, a trendy urban magazine dedicated to inspiring city dwellers to "Uncover New Dimensions of Meat-Centric Living" through a youthful, modern lifestyle lens.

基于品牌概念“趁肉达铁出板社”，在空间呈现上我们延伸出“杂志报刊亭“的设计想法。在材质上搭配，选用木饰面与红砖墙基础上穿插不锈钢材质，让空间复古之余也带有现代时尚感觉。

Based on the brand concept of "ORIGINAL MEAT HOUSE Publishing House," we've translated the spatial design concept into a vintage newsstand-inspired layout. For materials, we blend wooden veneers and red brick walls with stainless steel accents, creating a retro-meets-modern aesthetic that feels both nostalgic and contemporary.