服装店丨中国广州丨THE TRIANGLE.JP

When space evolves beyond being merely a container for product display and becomes an extension of brand philosophy, the role of design also transforms. It is no longer just about balancing aesthetics and functionality—it becomes a bridge between brand values and user experience.

This philosophy underpins TRIANGLE.JP’s latest project for the women’s fashion brand GOELIA at Guangzhou K11. Centered around the theme of “Stardust Voyage,” the design weaves together three core areas—the retail store, a central atrium pop-up, and the connecting corridors—into a cohesive and recognizable brand experience within a commercial setting.

With this project, TRIANGLE.JP aims to not only reflect GOELIA’s brand ethos of “Nature + Culture = Fashion,” but also to create a romantic and distinctive “urban oasis” through a fluid and graceful design language.

Project Name : GOELIA Guangzhou K11 Flagship Store

Project Location : Guangzhou,China

Project area : Store_98㎡，Flower Wagon_3㎡，Tree House_55㎡

Completion date : 2024

Space Design : THE TRIANGLE.JP

Lead Designers : Masato KureDesign Team : ouka / Yuki Kashiwakura / JintieJun

Photography :LiyongMao