月晟集团燕园品牌体验中心丨中国邢台丨锦禾JINDESIGN

月晟·燕园-多维互联的能量场域

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2022年，以华为（邢台）大数据产业园，月晟·燕园为产业代表的集群蓬勃而生，与其在同一区域的邢台东站作为京津冀枢纽将信息、人力与资源快速互联，织成一张快速发展的空间产业网。

01多维互联

打造产业生态补给站

2022年7月，历时数月，锦禾JINDESIGN完成了以垂直综合场域为核心的月晟燕园。作为新区核心界面，这里汇聚了邢台新区数字产业、网红经济孵化基地、生活居住配套等先进、优质的产业资源。

月晟·燕园依托邢台东站及新区景观视野，环抱人工湖而立——提供一个充满活力、智慧高效、多维互联的超级空间补给站。从提供一杯午后咖啡的城市会客厅，到链接邢台新区人居新景与产业生态。有温度、有弹性、可持续、强互联的月晟·燕园正缔造未来产居融合的空间代表。

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02场域概念

开放、互联、无边界

在高质量发展成为地产核心趋势的今天，月晟·燕园紧紧联结着城市、产业和人，如城际枢纽处的一座归属之岛——毗邻新区，环抱人工湖。基于数字产业和人居新景的同时纳入自然，这是一场无可避免的生活复兴：因融合而具备前所未有的活力繁荣。

非线性的建筑形式决定了内部空间的非常规态。通过垂直交通串联，设计师创造了一个内部共融、自由流动的立体互动场，功能相互渗透。白色结构柱以外，功能区被灵活弯折的矮墙及立面定义，变形引发的空间动感进一步强调了功能的丰富多变和使用的开放性。

邢东高铁站作为京津冀交通枢纽，赋予月晟·燕园多重地理意义。由综合场域发散而成的功能综合体提供了当地人居生活和产业发展的基地，资源链接、信息交流、异业碰撞、政企联动都在这里蓬勃展开，燕园不仅服务于新区企业、专家、创业者，也与政府及投资方协同互动，推动产业发展。

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03功能串联

互动场中的自由节奏

以环形项目展示区为中心，一层由月晟集团自有咖啡品牌LALUNA串联起整个休闲洽谈及活动空间，户外连廊将湖景与内部相连，城市嘈杂与焦虑被阻隔在外。无论销售洽谈还是日常休闲，这里都提供一杯咖啡的时间。

单层自由平面由独立单元组构成，分别提供咖啡、洽谈、会议、阅读、沙龙等不同单体功能，单元组通过有节奏地并置而连通，形成可互动的完整场域。每一个单元组经过灵活重组将满足未来变化的功能需求：一次设计，往复使用。

二层空间在延续的同时创建出更多半私密和私密区，以满足深度洽谈等功能需求，其简约的商务属性也更加明确。共享书吧介于私人书房与公共图书馆之间，松弛有序，舒缓过渡了空间功能与属性。室外露台和内部形成环通，动静、内外交融互看使整个场域完整而具流动性，空间体验丰满而现代。

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04设计价值

数字城市的召唤

住宅内部的会客厅是私密与归拢，家宅之外的城市客厅是聚合与交流。更进一步，融合了新城未来与数字产业的月晟·燕园更以多维场域激发城市、产业、人群、信息的互联。

空间以其精准调试的自由开放为经营者提供可复用的商业价值，月晟集团正在打造的网红孵化基地正是空间落地后带来的可能性。多维场域为城市注入活力，破局而立的构建方式亦是未来城市与社区的生态远景——共融、共创、共生。

数字城市正在召唤更多这样的空间：有温度有弹性，深度参与城市生活，拥有最大的包容性和可持续性，高效互联如同一个智慧的生命系统——这也是燕园业主方与设计师的共同期许。

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JINDESIGN：Yuesheng·Yanyuan— A Multidimensional Interconnected Energy Field

In 2022, a thriving cluster emerged in Xingtai, led by Huawei’s Big Data Industrial Park and Yuesheng·Yanyuan, representing the region’s industrial prowess. Adjacent to the Xingtai East Station, a pivotal junction in the Beijing-Tianjin-Hebei corridor, these entities rapidly interconnect information, human capital, and resources, weaving a robust spatial industrial network.

Multidimensional Interconnection

Creating an Industrial Ecosystem Nexus

In July 2022, after months of dedicated work, JINDESIGN completed Yuesheng·Yanyuan, a vertical integrated domain at its core. Serving as the prime interface of the new district, it congregates advanced and high-quality industrial resources, including Xingtai New District’s digital industry, an incubation hub for the internet economy, and residential support services.

Yuesheng·Yanyuan, nestled around an artificial lake, leverages the vistas from Xingtai East Station and the new district, offering a vibrant, intelligent, and multidimensionally interconnected super-space supply station. From a city living room where afternoon coffee is served to connecting the emerging residential landscape of Xingtai New District with the industrial ecosystem, Yuesheng·Yanyuan, with its warmth, flexibility, sustainability, and strong connectivity, is shaping itself as the spatial emblem of future integration of industry and living.

Domain Concept

Open, Interconnected, Borderless

In the era where high-quality development reigns as the real estate core trend, Yuesheng·Yanyuan intimately connects the city, industry, and people like an island at an intercity hub, adjacent to the new district and enveloped by an artificial lake. With a blend of digital industry, emerging residential landscapes, and nature, it signifies an inevitable resurgence of life, thriving with unprecedented vitality.

Its non-linear architectural forms dictate unconventional internal spaces. Through vertical circulation interconnects, designers have crafted an internally cohesive, freely flowing three-dimensional interactive arena where functions seamlessly intertwine. Apart from white structural columns, functional zones are defined by flexible low walls and facades, accentuating the rich diversity and openness of use through spatial dynamics brought by deformation.

Xingtai East High-Speed Railway Station, as a key transport hub in the Beijing-Tianjin-Hebei region, confers multiple geographical significances to Yuesheng·Yanyuan. This multifunctional complex emanating from the integrated domain serves as a base for local residential living and industrial development. Resource linkages, information exchanges, cross-industry encounters, and government-enterprise collaborations flourish here. Yanyuan not only serves new district enterprises, experts, and entrepreneurs but also synergistically engages with the government and investors to drive industrial development.

Functional Connectivity

Free-flowing Rhythms in an Interactive Arena

Centered around a circular project exhibition area, the first floor seamlessly connects the entire leisure and negotiation space, including LALUNA, the proprietary coffee brand of the Yuesheng Group. Outdoor corridors merge the lake view with the interior, shielding the urban clamor and anxieties. Whether it’s sales negotiations or daily relaxation, Yanyuan offers a moment to savor a cup of coffee.

The single-story open plan consists of independent units providing various functions like coffee, negotiation, meetings, reading, and salons. These units are interconnected rhythmically, forming an interactive complete domain. Through flexible reconfiguration, each unit adapts to future functional requirements, making it a design for repeated use.

The second floor extends the layout while creating more semi-private and private areas to meet deeper negotiation needs, adding clarity to its minimalist business attributes. The shared library is situated between private study rooms and a public library, creating a relaxed and organized transition between space functions. Outdoor terraces and the interior are seamlessly connected, blurring the line between indoor and outdoor, creating a dynamic, fluid, and enriching spatial experience.

Design Value

The Call of the Digital City

The living room within a residence is private and intimate, while the city living room outside is a hub for gathering and exchange. Furthermore, Yuesheng·Yanyuan, a fusion of the future city and the digital industry, ignites interconnections between the city, industry, people, and information in a multidimensional domain.

With its precisely tuned open and free concept, the space offers reusable commercial value to its operators, embodying the potential brought by the landing of an internet-famous incubation hub that the Yuesheng Group is actively cultivating. Multidimensional domains infuse vitality into the city, and the groundbreaking construction method envisions a future urban and community ecosystem based on inclusivity, co-creation, and coexistence.

The digital city is summoning more spaces like this one: spaces with warmth, resilience, deep engagement in urban life, the greatest inclusivity and sustainability, and efficient interconnectivity, akin to a smart living system—a shared vision of the property owners and designers at Yanyuan.

项目信息

项目名称 |月晟集团燕园品牌体验中心

项目业主 |月晟集团

项目地点 |中国 邢台

项目面积 |2000㎡

项目时间 |2022.07

创意总监 |崔钺

方案设计 |褚鸿吉，徐英杰，杨童，刘艳爽，张崇杰

软装设计 |杨洋，朱家盈，杨文蕾

项目摄影 |郑焰

项目视频|李颖杰、Hanmer

文案策划 |NARJEELING那几岭

项目策划|楽品牌策略机构