Prada 2013春夏男装秀场

PRADA SPRING SUMMER 2013 MENSWEAR CATWALK

30/06/2012

By OMA [VÍDEO]

PRADA SPRING SUMMER 2013 MENSWEAR CATWALK

OMA designed the Prada catwalk scenery of the Spring Summer man 2013 in Milan. We present a video (more below) and some pictures of the project outcome.

DISTORTION

The space is conceived as a white modernist composition of shifting geometrical forms. Volumes protrude from the walls, restructuring the existing blank space. The audience inhabits the shapes, occupying the carved blocks that act as seats.

The light box,xa0 measuring 120 meters, hovers over the monochrome landscape, creating a configuration from the scattered elements. Due to the constantly shifting volumes, each spectator perceives the show from a different vantage point. The models' direction is dictated by the voids formed between the extruded volumes.

FACT SHEET

Project: Catwalk for Prada Man Spring Summer2013.

Status: completed June 2012.

Client: PRADA.

CREDITS

Partner-in-charge: Rem Koolhaas.

Project leader: Ippolito Pestellini Laparelli Team: Paul Cournet, Miguel Taborda, Boudewien van den Berg.

OMA. Office for Metropolitan Architecture

Office for Metropolitan Architecture (OMA)

is an international practice operating within the traditional boundaries of architecture and urbanism.

AMO

, a research and design studio, applies architectural thinking to domains beyond.

OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Simone Veil Bridge in Bordeaux (2024), LANTERN in Detroit (2024), Mangalem 21 in Tirana (2023), Aviva Studios – Factory International in Manchester (2023), Apollolaan 171 in Amsterdam (2023), Buffalo AKG Art Museum in Buffalo (2023), Toranomon Hills Station Tower in Tokyo (2023), Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU.

AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

REM KOOLHAAS

Rem Koolhaas

wwas born in Rotterdam on 17 November 1944. He began his career as a journalist working for the Haagse Post and also as a set designer in the Netherlands and Hollywood. He studied architecture at the Architectural Association School in London, and after winning the Harkness scholarship he moved to the USA. There he spent some time at the IAUS (Institute for Architecture and Urban Studies) in New York, a centre directed by Peter Eisenman. He later moved to Cornell University where he studied with Oswald Mathias Ungers.

In these early years of collaboration between Rem Koolhaas, Elia Zenghelis, Madelon Vriesendorp and Zoe Zenghelis, the name of the group while they were developing their first ideas and conceptual projects was more experimental: Office for Metropolitan Architecture – The Laboratory of Dr. Caligari. A time that served to consolidate initial ideas that would later lead to the formal founding of OMA in 1975 with his three colleagues.

In 1978 he wrote Delirious New York: A Retroactive Manifesto for Manhattan, which has become a classic of contemporary architectural theory.

The most important works by Koolhaas and OMA, from its foundation until the mid-1990s, include the Netherlands Dance Theatre at The Hague, the Nexus Housing at Fukuoka in Japan, the Kunsthal in Rotterdam, the Grand Palais of Euralille and Lille, the Villa dall’Ava, the Très Grande Bibliothèque, the Jussieu library in Paris, the ZKM in Karlsruhe and the Seattle Public Library.

Together with Koolhaas’s reflections on contemporary society, these buildings appear in his second book, S,M,L,XL (1995), a volume of 1376 pages written as though it were a “novel about architecture”. Published in collaboration with the Canadian graphic designer, Bruce Mau, the book contains essays, manifestos, cartoons and travel diaries.

In 2005, with Mark Wigley and Ole Bouman, he was the founder of the prestigious Volume magazine, the result of a collaboration with Archis (Amsterdam), AMO and C-lab (Columbia University NY).

His built work includes the Qatar National Library and the Qatar Foundation Headquarters (2018), Fondation Galeries Lafayette in Paris (2018), Fondazione Prada in Milan (2015/2018), Garage Museum of Contemporary Art in Moscow (2015), the headquarters for China Central Television (CCTV) in Beijing (2012), Casa da Musica in Porto (2005), Seattle Central Library (2004), and the Netherlands Embassy in Berlin (2003). Current projects include the Taipei Performing Arts Centre, a new building for Axel Springer in Berlin, and the Factory in Manchester.

Among the awards he has won in recent years, we mention here the prestigious Pritzker Architecture Prize (2000), the Praemium Imperiale (2003), the Royal Gold Medal (2004) and the Mies Van Der Rohe Prize (2005). In 2008, Time mentioned him among the 100 most influential people on the planet.