PMW成都店丨中国成都丨All Design Studio（ADS）

延续杭州店PRISON的主题，这家店的设计表达一个深刻的命题：当人困在一个空间太久，会对时间和空间有失真的感受。

An immersive retail environment explores the psychological disorientation of confinement.

▼门店概览，Overall view© Yuuuunstudio

主入口：沉睡巨人

Main Entrance: The Slumbering Giant

步入空间的起点，主入口的巨人陷入沉睡，头上佩戴着银制的荆棘冠，仿佛耶稣受罪的过程，待他一天苏醒来从地底钻出来，来打破这一片混沌世界。

▼轴测分析图，axo© All Design Studio

Visitors enter beneath a colossal slumbering giant crowned with a silver thorn wreath—evoking Christ’s Passion. This dormant sentinel embodies impending rebellion; its eventual awakening will shatter the prison from below.

▼主入口，Mainentrance© Yuuuunstudio

▼主入口雕塑，Sculpture at the main entrance© Yuuuunstudio

天花板：合体炸裂

Ceiling: Temporal Fracture

在天花上形成一道巨大的裂缝，从裂缝我们看到了天空的颜色和阳光的变化，我们运用自然光线色温和橘色暖光色温，来表现一天的东升西落。营造这个空间里的时间是混乱不可控的。

▼裂缝分析图，analysis of the crack© All Design Studio

Overhead, a seismic fissure splits the ceiling, revealing shifting skies and sunlight. Natural daylight transitions (cool to warm orange hues) simulate sunrises and sunsets within this confined space, creating deliberate temporal chaos.

▼天花板上巨大的裂缝，Huge crack in the ceiling © Yuuuunstudio

地面：熔岩地表与光影迷幻

Floor: Lava Terrain + Optical Illusions

地面的电镀砖呈现的红色像是烧红的火山岩石，手工雕刻裂缝让地面更有天然的质感。四周的灯光与电镀砖的反射交相辉映，为整个空间笼罩上一层神秘莫测的气息。

Electro-glazed tiles glow like volcanic rock, hand-carved with lava-like fissures. Light reflections from surrounding fixtures interact with the mirrored surfaces, cloaking the space in ethereal ambiguity.

▼地面的电镀砖，Electro-glazed tiles © Yuuuunstudio

次入口：结构倒塌

Secondary Entrance: Structural Collapse

次入口犹如天花震裂的连锁反应，犹如倒塌后的狱所残骸，不规则的金属石块互相倚靠重组成了一个类像素化的立面。破碎的巨型铁板形成了入口，而冲霄而下的粗壮铁链，则悬挂着醒目的品牌LOGO，宣告着新秩序的诞生。

As if triggered by the ceiling’s rupture, a pixelated façade emerges from collapsed prison wreckage. Jagged metal slabs lean against one another, forming an entry beneath suspended chains that boldly display the brand’s logo.

▼次入口，Secondary entrance© Yuuuunstudio

▼不规则的金属石块，Irregular metal stones © Yuuuunstudio

中心焦点：荒诞烤炉与达达精神

Centerpiece: Absurdist Furnace

空间中央的岛台设计充满了诙谐的无厘头色彩— 一个巨大的“烤炉”。其上甚至摆放着一只“烤鸡”，以极具达达主义风格的错觉感，挑战着访客的常规认知，为紧张的空间注入一丝黑色幽默。

▼烤炉分析图，central island analysis© All Design Studio

A central island subverts expectations as a towering Dadaism “furnace.” Its crowning touch—a roasted chicken prop—injects dark humor into the tense atmosphere through surreal juxtaposition.

▼中央岛台，Thecentral island© Yuuuunstudio

▼中央岛台近景，Close view of thecentral island© Yuuuunstudio

收银台：笼中舞台

Checkout: The Cage-Stage

收银台化身为一个极具戏剧张力的“铁笼”，仿佛店铺末端的独特舞台，这时有一个DJ在其中放起音乐也不为过。

The cashier station transforms into a theatrical cage—a stage-like finale where a DJ might commandeer decks amidst the industrial decay.

▼收银台，The cashier station © Yuuuunstudio

试衣间：碎片反射

Fitting Rooms: Fragmented Reflection

内部试衣间的灯光为常态的服装照明标准，走出来的试衣镜也是用巧妙的裂纹拼接来填满整个墙面，延续着空间的破碎美学。休息椅以一种当代艺术的重组形态置于镜子前，既可以作为休憩之地，也可以随手放置衣物。

Inside, standardized apparel lighting gives way to a full-wall mirror upon exit. Cracked and recomposed, its fragmented surface extends the narrative of disintegration. Custom sculptural seating doubles as clothing displays before this broken glass canvas.

▼内部试衣间，Fitting room© Yuuuunstudio

▼休息椅，Resting seat© Yuuuunstudio

空间边界：虚实交织的禁锢感

Boundary: Trapped Between Real and Unreal

店铺一侧的电网钢丝用灯丝缠绕，形成一个虚虚实实的视觉效果，即有不可碰触的距离感又虚幻的不真实感。PRISON主题空间，不仅是一个零售场所，更是一次关于禁锢、觉醒、时空扭曲与荒诞重生的沉浸式叙事。欢迎踏入这片混沌与秩序交织的领域，感受被重塑的感官边界。

Along one wall, glowing wires wrap around electrified mesh—creating a strange tension: it seems dangerous enough to keep you away, yet flickers like an illusion you can’t trust.

▼电网钢丝，Electrified mesh © Yuuuunstudio

▼设计细部，Design details© Yuuuunstudio

项目名称：PMW

项目类型：服装店

设计方：All Design Studio（ADS）

项目设计：2025

完成年份：2025

设计团队：ADS

项目地址：成都cosmo

建筑面积：133m²

摄影版权：Yuuuunstudio

客户：PMW品牌

Project name: PMW Chengdu Store

Project type: Fashion Store

Design: All Design Studio（ADS）

Design year: 2025

Completion Year: 2025

Leader designer & Team: ADS

Project location: Cosmo, Chengdu

Gross built area: 133㎡

Photo credit: Yuuuunstudio

Clients: PMW