Mark & Lona北京旗舰店丨中国北京丨STUDIO 4,301

As a pioneer in luxury golfwear, MARK & LONA continues to redefine conventional sports apparel by transforming it into a personal fashion statement. STUDIO 4/301 translated this core philosophy into architectural language for the brand’s China flagship, drawing inspiration from Japanese minimalism. The design deconstructs boundaries between sport and fashion, creating a free-flowing, multifunctional retail environment that harmonizes luxury aesthetics with the kinetic energy of golf culture.

Inspired by golf course terrain, the floor plan is divided into two experiential zones: the “putting green” area, finished in smooth light-green terrazzo to showcase the “Code” collection, and the “fairway,” rendered in coarse dark terrazzo to house the “Universal” line.

Golf course elements were subtly abstracted into the display system. The central platform features hammered metal that captures the reflective quality of water hazards. Brown leather-wrapped display cases evoke both the hue and texture of sandy bunkers. Slender clothing racks—crafted from 30mm stainless steel pipes tapered to 25mm at both ends—mirror the elegant silhouette of golf flagpoles, stretching floor-to-ceiling to heighten verticality and lightness.

The display shelves incorporate adjustable power supply for LED strip lighting and can be configured with hanging rods or display panels as needed, ensuring functional versatility.

Project Name: Mark & Lona Beijing Flagship Store

Project Location: Beijing

Gross Builing Area: 207 sqm

Designer: STUDIO 4/301

Lead designer: Richard Lau, Olivia Lu

Photography: YUUUUND STUDIO

Construction: Beijing Youlong Jinsheng

Completion: 2025