GANALIS品牌形象店设计丨中国长沙丨专筑设计

专筑设计丨当艺术的画廊筑进品牌服装店

序/sequence

为什么？同样的服装店，品牌在品牌化的空间设计里能够身价能倍增？

答案在于在空间设计上能够传递“品牌势能”。当店铺的形象视觉与空间氛围融为一起（品牌化推向市场），那它就超越了“交易场所”，成为一个有吸引力的、能讲述品牌故事的能量场。

这种沉浸感提升之后，消费者的进店率、信任感、购买欲能够直速的提升最终能成功的转化。

那如何构建这个能量场？

So how do you build this energy field?

品牌的视觉设计与品牌空间设计的协同统一是关键所在。

The synergy between the brand’s visual design and the spatial design is key.

Why？In the same clothing store, can the brand be doubled in the branded space design?

When it comes together (branded to market), it goes beyond a "trading place" and becomes an attractive energy field that tells the brand story. After this sense of immersion is improved, consumers’ store entry rate, sense of trust, and desire to buy can be directly and quickly improved, and finally successful conversion.

PART 01

开幕：项目背景

Opening：Project Background

在竞争日益激烈的零售市场，一家扎根于湖南长沙的服装加盟店敏锐地洞察到：单靠优质的服饰产品，已不足以持续吸引并留住追求生活品质的消费者。面对市场挑战与升级机遇，店主决定不再满足于现状，希望能通过品牌的VI、SI的全面改造升级能够突破如今现同质化严重的零售市场，所以果断开启了一场全面的品牌焕新之旅。

In the increasingly competitive retail market, a clothing franchise store based in Changsha, Hunan Province, has a keen insight that high-quality apparel products alone are no longer enough to continue to attract and retain consumers who pursue quality of life. In the face of market challenges and upgrading opportunities, the store owner decided to no longer be satisfied with the status quo, hoping to break through the current homogeneous retail market through the comprehensive transformation and upgrading of the brand’s VI and SI, so he decisively started a comprehensive brand renewal journey.

▲（其他加盟门店）其他加盟店形象现状：新旧店铺风格差距大，受众变化大。旧消费者购买愿意下降，新消费者不认识旧门店。

PART 02

关于品牌视觉设计

About brand visual design

#1

品牌印象

Brand impressions

围绕“爱与被爱”“文化内涵”“精致品质”“身份认同”四大心理需求，构建轻法式、智性优雅、自在通勤的轻奢女装气质。

Inspired by the "Cannes red carpet", the brand creates a "highlight moment" for women around 35 years old in the workplace.Visually communicate on your brand:Focusing on the four psychological needs of "loving and being loved", "cultural connotation", "exquisite quality" and "identity", we will build a light luxury women’s clothing temperament that is light French, intellectual and elegant, and comfortable commuting.

#2 品牌色彩 Brand colors

#3

品牌视觉 Brand vision

PART 03

关于品牌空间设计

About brand space design

“到艺术中心逛时尚”

回顾消费者需求:作为小城轻贵一代，她们追求精致品质、身份认同、文化内涵、爱与被爱。戛纳力斯就是作为这样一个场合，不仅仅是一个购物场所，而是一个艺术展览，设计也不仅仅是为了展示产品，而是要让消费者在空间中感受到一种独特的场景感。轻法式、戛纳红、艺术展览感等元素的引入，使空间成为品牌与消费者情感连接的纽带。

"Fashion shopping in the art center" Looking back on consumer needs: As a generation of small towns, they pursue exquisite quality, identity, cultural connotation, love and be loved. Cannalis is an occasion not just a place to shop, but an art exhibition, designed not just to showcase products, but to make consumers feel a unique sense of scene in the space. The introduction of elements such as light French, Cannes red, and art exhibition sense makes the space a link between the brand and consumers.

橱窗剧场：一场关于时尚邀约

Window Theatre:A fashion invitation

步入视线，门店外已经开始发出无声的邀请。它高贵而深邃的色调，一场关于时尚探索的公开“邀约”，简洁有力，自信地宣告着品牌前沿的态度与格调。以戛纳红为背景，银色模特宛如优雅的舞者，姿态各异，于静默中演绎时尚的多元与灵动。一根穿插其中的黑色立柱，分割空间同时强化了视觉层次与深度。

Walking into the line of sight, a silent invitation has begun to be issued outside the store. Its noble and deep tones, an open "invitation" to fashion exploration, are simple and powerful, confidently proclaiming the brand’s cutting-edge attitude and style. Set against the backdrop of Cannes red, the silver models resemble graceful dancers in different postures, silently interpreting the diversity and agility of fashion. A black column interspersed with it divides the space and enhances the visual hierarchy and depth.

空间叙述

当幕布升起时

Spatial Narrative:

When the curtain rises

哑光鎏金金属货架，这种金属材料代表了精致与轻奢，其细腻的质感强化了品牌的品质感和独特性。

黑色亚克力板和黑木的搭配具有简洁、现代的特质，同时也代表着通勤、轻商务风格。它们通过现代材质的应用提升空间的功能性，并与其他元素相辅相成，形成一种简约而不失高贵的视觉效果。

Matte gilt metal shelves, this metal material represents sophistication and light luxury, and its delicate texture reinforces the brand’s sense of quality and uniqueness.The combination of black acrylic board and black wood has a simple, modern character, and also represents a commuting, light business style. They enhance the functionality of the space through the use of modern materials and complement the other elements to create a simple yet noble visual effect.

Matte gilt metal shelves, this metal material represents sophistication and light luxury, and its delicate texture reinforces the brand’s sense of quality and uniqueness.The combination of black acrylic board and black wood has a simple, modern character, and also represents a commuting, light business style. They enhance the functionality of the space through the use of modern materials and complement the other elements to create a simple yet noble visual effect.

空间内以米白色为主调，与暖灯结合柔和了金属感带来的过分精致和锐利，在空间中默默地散发着安抚与平静的力量，为每一位步入的人创造了一个自在的空间。

The space is dominated by off-white, combined with warm lamps to soften the excessive delicacy and sharpness brought by the metallic feeling, silently exuding the power of comfort and calm in the space, creating a comfortable space for everyone who walks in.

The space is dominated by off-white, combined with warm lamps to soften the excessive delicacy and sharpness brought by the metallic feeling, silently exuding the power of comfort and calm in the space, creating a comfortable space for everyone who walks in.

明暗筑境：当灯光成为空间的导演Light and Dark Realm:When the light becomes the director of the space

明暗筑境：当灯光成为空间的导演Light and Dark Realm:When the light becomes the director of the space

照明系统是空间情绪的无形导演。天花筒灯阵列铺设均匀基础光网，确保功能照明的现代性需求。水晶吊灯作为视觉冠冕，激活空间的灵动呼吸。光线梯度渐变实现从公共区域到私密洽谈区的情绪递进。

The lighting system is the invisible director of the mood of the space. The ceiling downlight array lays a uniform base light grid to ensure the modern needs of functional lighting. The crystal chandelier serves as a visual crown, activating the flexible breath of space. The gradient of light realizes the emotional progression from the public area to the intimate meeting area. The lighting system is the invisible director of the mood of the space. The ceiling downlight array lays a uniform base light grid to ensure the modern needs of functional lighting. The crystal chandelier serves as a visual crown, activating the flexible breath of space. The gradient of light realizes the emotional progression from the public area to the intimate meeting area.

PART 04谢幕Curtain call

如今戛纳力斯品牌店在湖南长沙大悦城已盛大开业，在我们的设计师回访了解到：仅4天营业额的达到了108万，远超出预期目标。直到到现在每天都有1万自然流业绩。一次成功的品牌与空间升级，绝非浮于表面的“变美”，而是深入肌理的商业势能再造——它重塑吸引力引擎，精准提升接触点的转化效率，最终将“品牌体验”转化为实打实的市场回报。Now the Cannellis brand store has been grandly opened in Changsha Joy City, Hunan Province, and we learned about it during our designer’s return visit：The turnover reached 1.08 million in only 4 days, far exceeding the expected target. Until now, there have been 10,000 organic flow performance every day.A successful brand and space upgrade is not a superficial "beauty", but a deep reinvention of business potential energy - it reshapes the attraction engine, accurately improves the conversion efficiency of touchpoints, and finally transforms the "brand experience" into real market returns.

如今戛纳力斯品牌店在湖南长沙大悦城已盛大开业，在我们的设计师回访了解到：仅4天营业额的达到了108万，远超出预期目标。直到到现在每天都有1万自然流业绩。一次成功的品牌与空间升级，绝非浮于表面的“变美”，而是深入肌理的商业势能再造——它重塑吸引力引擎，精准提升接触点的转化效率，最终将“品牌体验”转化为实打实的市场回报。

Now the Cannellis brand store has been grandly opened in Changsha Joy City, Hunan Province, and we learned about it during our designer’s return visit：The turnover reached 1.08 million in only 4 days, far exceeding the expected target. Until now, there have been 10,000 organic flow performance every day.A successful brand and space upgrade is not a superficial "beauty", but a deep reinvention of business potential energy - it reshapes the attraction engine, accurately improves the conversion efficiency of touchpoints, and finally transforms the "brand experience" into real market returns.

项目名称：GANALIS品牌形象店设计

Project Name: GANALIS Brand Image Store Design

项目面积：125²

Project area: 125²

项目位置：湖南·长沙

Project Location: Changsha, Hunan

设计团队：专筑设计

Design team：Focus design

品牌创意策略：蓝色时空·稀有物种

Brand creative strategy: Lanseshikong·Xiyouwuzhong