丨沙特阿拉伯利雅得

HANIMEX Stand Design

INDEX_ Riyadh_ Saudi Arabia 2025

Client: Hanimex (Egypt)Exhibition: Index Saudi Arabia 2025

For Hanimex, we didn't just build a stand; we crafted an atmosphere. The vision was to capture the most poetic moment of outdoor living—the golden hour—and translate it into a physical space.

Design Philosophy: The design concept is inspired by the essence of outdoor living in Saudi Arabia, blending regionally influenced materials with Hanimex’s signature refined lines and sophisticated aesthetic.

Recognizing that the most cherished moments outdoors often occur during sunset, i aimed to capture this serene atmosphere within the stand. Warm LED lighting recreates the soft glow of golden hour, while a sculptural light fixture—evoking the sun in both form and hue—serves as a radiant centerpiece, setting a poetic and inviting tone.

The result is a sophisticated, immersive environment that celebrates the beauty of outdoor living—inviting visitors to pause, unwind, and experience the essence of golden hour at its best.

The entrance is intentionally designed to be open and welcoming, forming a gentle architectural gesture that naturally draws visitors inward.

The material palette—featuring sand-toned stone, warm wood, and tactile finishes—reflects the surrounding environment while maintaining a clean, contemporary structure. This thoughtful balance showcases Hanimex’s elegant outdoor furniture within a space that feels both locally grounded and globally refined.​​​​​​​