THE BARN酒店底层零售商店丨NOA

南蒂罗尔的Apfelhotel因其美食产品而闻名已久，近年来却愈发察觉到，宾客不仅希望带走可口的伴手礼，也渴望将度假时那独特氛围的一部分一并带回家。基于这一洞察，酒店打造了一个融合概念商店、工作坊与品鉴休息厅的复合空间，体现出这家家族经营酒店不断演进的身份认同。室内设计由NOA完成，自2014年起，NOA便与酒店保持着创意协同的合作关系。

Long known for its gourmet products, the Apfelhotel in South Tyrol has recently observed a growing desire among guests to take home not only edible souvenirs, but also a piece of the unique atmosphere that defines their stay. This insight led to the creation of a hybrid space—at once concept store, workshop, and tasting lounge—embodying the evolving identity of a family-run hotel. The interior design was conceived by NOA, which has worked with the property since 2014 in a relationship marked by ongoing creative synergy.

▼谷仓整体外观，exterior of the whole barn © Alex Filz

The Barn是NOA为位于帕瑟里亚山谷的Apfelhotel Torgglerhof所打造的最新项目。该空间位于一栋历史谷仓的一层，旨在为酒店住客与外部访客呈现一系列精心甄选的区域产品。这些产品并非以传统商品陈列的方式展示，而是营造出一个宛如生活其中的家庭场景。改造赋予了这座历史建筑新的生命。

The Barn is the latest project by NOA for the Apfelhotel Torgglerhof in Val Passiria. The space was conceived as a place where both hotel guests and external visitors can explore a curated selection of regional products—not displayed in a commercial layout, but rather arranged with the intimacy of a setting evoking a lived-in home. Located on the ground floor of a former barn, the intervention gives new life to a historical structure.

▼入口台阶与露台，entrance steps and terrace © Alex Filz

▼室外空间，outdoor space © Alex Filz

“我们沿用了典型谷仓的建筑类型：原建筑以粉刷密闭的基座为特征，这在农业建筑中颇为常见。”NOA合伙人、项目主创建筑师Christian Rottensteiner解释道，“我们在一层引入大面积玻璃门窗，建立了室内外的强烈联动关系——更重要的是，它向路人展示了室内一角，激发他们的好奇心。”

“We worked with the classic typology of a barn: originally, the building featured a plastered and introverted plinth, typical of agricultural buildings” explains Christian Rottensteiner, NOA partner and lead architect on the project. “We reopened the ground floor with large glass doors and windows, creating a strong connection with the outdoors—and above all, revealing enough of the interior to spark curiosity in passersby.”

▼入口，entrance © Alex Filz

NOA的设计以明确的空间与材料策略为指导。在延续酒店波西米亚气质的同时，设计引入了更温暖、更具地中海气息的色调，以此作为酒店其它区域郁郁葱葱绿意的对比。宾客置身于一个既亲切又充满惊喜的精致环境中——在一系列既独立又相互联通的分区中探索本地特色产品。

NOA’s design approach was guided by a clear spatial and material strategy. In keeping with the hotel’s bohemian character, the designers introduced a subtle shift through warmer, more Mediterranean tones—a counterpoint to the lush greens found throughout the rest of the hotel. Guests are welcomed into a curated environment that feels both familiar and unexpected: an inviting setting where visitors can browse authentic products across a series of distinct yet interconnected zones.

▼底层零售空间概览，overall of interior © Alex Filz

空间布局如串联般展开：花卉台、葡萄酒展区、品鉴吧、手作工作台、陈列设计杂货的开放书架……每一个分区都鼓励探索与讲述故事。材料方面则由一组协调而丰富的材质板构成：威尼斯水磨石地坪、温润的陶土表面、复古木桌，以及用多洛米蒂石打造的一体式吧台。这些元素共同营造出一个兼具多样性与精致感的“沙茨卡默（Schatzkammer）”——每件物品都蕴含着意义。

The layout unfolds as a sequence of areas: a flower counter, a wine display, a tasting bar, a workshop table, and shelves filled with carefully selected design objects. Each zone is designed to encourage exploration and storytelling. The material palette, defined by a rich and coordinated moodboard, includes Venetian terrazzo flooring, warm terracotta surfaces, vintage wooden tables, and a monolithic counter in dolomia stone. These elements combine to form an eclectic salon—a kind of Schatzkammer—where every object holds a meaning.

▼花卉台，the flower counter © Alex Filz

“每一件陈列品都与其产地息息相关，连灯具本身也在诉说故事。”协调室内项目的建筑师Maddalena Gioseffi表示，“我们选用了来自附近Ultimo山谷的柳编吊灯，以及在Caldaro镇工作坊中烧制的陶吊灯。在这里，手工艺真正展现出其原初的价值。”

“Each piece was chosen for its strong connection to the region where it originates. The lighting alone tells a story,” notes architect Maddalena Gioseffi, who coordinated the interiors. “There are wicker lamps woven in nearby Val d’Ultimo, and clay pendants made in a workshop in Caldaro. Here, craftsmanship takes on its most authentic meaning.”

▼手作工作台，the workshop table © Alex Filz

▼大面积落地窗，large area of window © Alex Filz

The Barn最具创新意义的地方在于其“混合性”——它是一个蓄意模糊界限的空间，打破了零售、接待与体验之间的壁垒。正是这种不被定义的特质，成为其强大魅力所在。作为概念商店、工作坊场所、活动空间、花艺工作室与葡萄酒品鉴厅的融合体，The Barn体现出Apfelhotel的多重身份。

The innovation of The Barn lies first and foremost in its hybrid nature—an intentionally undefined space that blurs boundaries between retail, hospitality, and experience. It resists fixed classification, and that ambiguity is its strength. At once concept store, workshop venue, event space, florist’s atelier, and wine tasting lounge, The Barn reflects a multifaceted identity that resonates with the Apfelhotel.

▼葡萄酒品鉴吧台，the wine tasting bar © Alex Filz

“我们设计的是一个面向公众的空间，它是开放的、灵活的，尤其是那片大型室外露台，极具吸引力。”Christian Rottensteiner补充说，“它吸引人们驻足停留，打破传统的僵硬格局。The Barn沿着附近的一条步道展开，既服务于酒店宾客，也面向路人开放，鼓励随性的探索，同时又紧密嵌入于酒店日常节奏之中。”

“What we designed is a space with a very public character. It’s flexible; it’s a magnet—especially the large terrace outside. It draws people in, encourages lingering, and resists rigidity,” says Christian Rottensteiner. “Located along a nearby walking path, The Barn is open to both hotel guests and external visitors, encouraging spontaneous discovery while remaining closely integrated with the rhythm of the hotel”.

▼吧台，the tasting bar © Alex Filz

设计中的一大挑战是动线安排：谷仓一层同时也是通往楼上客房的入口区。这要求在营造活力友好氛围的同时，确保穿梭其间的宾客（常着浴袍）拥有适度的私密性。此外，该楼层不规则的平面形状与大面积尺度也是一项制约。为了避免空间碎片化，NOA选用了连续铺设的威尼斯水磨石地坪，消除可见拼缝，为整个多样化空间营造出沉稳统一的基底。精妙的材质搭配进一步定义了整体氛围：陶土、Dolomia石与复古木材共同构建出一个协调统一的材料语汇，而每件家具的设计都承担着清晰的叙事功能。

One of the primary design challenges was the circulation: the ground floor also serves as the entrance to the guest rooms on the upper floors. This required a delicate balance between openness and privacy—ensuring a vibrant, welcoming atmosphere for visitors, while maintaining discretion for hotel guests often passing through in robes. Another constraint was the unusual shape and large surface area of the floor. To avoid a fragmented look, NOA opted for a continuous material, Venetian terrazzo, eliminating visible joints and lending a cohesive, calm foundation to the eclectic environment. A refined interplay of materials defines the space: terracotta, dolomia stone, and vintage wood are composed into a harmonious palette, with each piece of furniture designed to serve a clear narrative function.

▼休憩空间与展区，leisure and display shelves © Alex Filz

“室内设计根植于延续与焕新。”Maddalena Gioseffi解释道，“家族传承下来的老家具被修复并置入当代语境，与新设计对话，唤起情感记忆的同时，也体现出可持续的设计理念——珍视已有之物。”

“The interior design is rooted in continuity and renewal. Antique family furnishings were restored and recontextualized alongside contemporary pieces, creating an evocative dialogue between past and present,” explains Maddalena Gioseffi. “This approach not only preserves memory and craftsmanship but also reflects a sustainable design philosophy that values what already exists.”

▼展台，display stand © Alex Filz

▼葡萄酒展区，wine display area © Alex Filz

The Barn在文化、生态与经济层面均创造了价值。它不仅是Apfelhotel自身产品的展示窗口，更成为区域卓越成果的展示平台。通过拓展传统酒店服务的边界，它将宾客引入与地方、人与故事的深度连接。花艺师与侍酒师常驻于此，既提供销售，也开展工作坊，进一步丰富互动性与真实性。正是这种人与人之间的联系，为旅客带来更深层次的在地体验。

Completed in April 2025, The Barn represents the latest chapter in Apfelhotel’s transformation.

▼细部，details © Alex Filz

▼平面图，plan © NOA

Project name: The Barn by Apfelhotel Torgglerhof

Typology: Retail / Gastronomy

Intervention: Interior Design

Location: Saltusio – San Martino in Passiria, South Tyrol

Client: Pichler Family

Construction: start – end January 2025 – April 2025

Volume – Surface (NFA): 682 m3 – 220 m2

Photography: Alex Filz