朱周设计｜汉庭酒店4·0南京首店丨中国南京

汉庭酒店 4.0 南京首店

Hanting Hotel 4.0 new version Nanjing

｜2025. Jul.

‣‣ 汉庭｜国民酒店 Hanting: A Trusted Name in Chinese Hospitality 汉庭酒店作为全球最大的单一酒店品牌（国际权威酒店媒体《HOTELS》杂志最新数据），在全国1000多座城市运营超过4200家门店、40万间客房。自2005年创立以来，始终秉持“友好、实惠”的理念，以稳定的价格和可靠的体验，让大众出行更可及、更有尊严。

As the world’s largest single hotel brand (according to HOTELS magazine, a leading global hospitality publication), Hanting operates over 4,200 hotels and 400,000 rooms across more than 1,000 cities in China. Since its founding in 2005, Hanting has remained committed to friendliness and affordability, offering stable pricing and dependable service to make travel more accessible and dignified for the general public.

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汉庭4.0｜国民所需，功能与关怀并存

Hanting 4.0: Designed for Everyone，Where Function Meets Care

面对中国式差旅高频次、高强度的特性，汉庭4.0围绕「国民」二字进行更深层的设计思考与细节优化，一方面聚焦「国」的特性，以更高效的空间设计满足高频商旅需求；另一方面落实「民」的温度，整合贴心便利的设施与服务，使酒店真正成为符合大众日常所需、充满人情味的出行驿站。

Inspired by the idea of serving everyday people, Hanting 4.0 rethinks hospitality through the lens of China’s high-frequency travel culture. The design balances efficiency for business travellers with everyday comforts and accessibility, offering practical features and a warm, approachable atmosphere that meets real-world needs with thoughtful care.

‣ 国民驿站｜更高效、包容、开放的多功能便利站

Everyday Hub｜A More Efficient, Inclusive, and Open Multi-Functional Convenience Station

我们在汉庭酒店4.0的设计中，将公区围绕“多功能便利站”重新布局，升级為更全面的「国民驿站」，整合充电、打印、咖啡、快递外卖取放、自助行李存放等高频功能，并设有对外开放的公共卫生间，使酒店不仅服务住客，也联结周边社区，成为更具开放性与友好度的城市空间。

In Hanting 4.0, the public area has been thoughtfully reimagined around an upgraded Everyday Hub. This comprehensive multi-functional station integrates high-frequency services such as device charging, printing, coffee, food and parcel pickup, and self-service luggage storage. A publicly accessible restroom is also included, making the hotel a place for guests and a friendly, open space for the surrounding community.

整体视觉系统延续品牌色系，以低饱和粉蓝与粉色传递宁静、亲和的氛围，缓解差旅焦虑，营造心理安全感。

The overall visual system continues the brand’s signature palette, using low-saturation powder blue and pink to create a calm, welcoming atmosphere. This helps travelers ease anxiety and feel psychologically safe.

‣‣ 本质｜睡得好、洗得好、吃得好

Essentials: Sleep Well, Wash Well, Eat Well

围绕「睡得好、洗得好、吃得好」三大核心基础，我们在细节上也更优化，提升旅途中的每一刻体验感。

Hanting 4.0 continues to focus on the three core experiences that matter most to travellers: sleeping well, washing well, and eating well. These experiences are now further refined through thoughtful attention to detail that enhances comfort in every moment of the journey.

‣ 睡得好 — 踏实 Sleep Well – Rest Assured 隔音强化，搭配柔和灯光与舒缓色调，直观布局与便捷动线提升使用体验，功能大桌兼顾工作与休闲，高品质床垫与零压记忆枕营造安心睡眠环境；

Guest rooms feature enhanced soundproofing, soft lighting, and calming tones to create a restful atmosphere. A clear spatial layout and smooth circulation improve usability, while a multifunctional desk accommodates work and relaxation. Premium mattresses and zero-pressure memory pillows ensure a restorative night’s sleep.

‣ 洗得好 — 省心 Wash Well – Worry Free 高效而贴心的卫浴设计，实现干湿分离，智能马桶圈与恒温热水带来舒缓体验。

Efficient yet refined bathroom modules achieve dry–wet separation, even in compact spaces. Smart heated toilet seats and stable hot water systems ease post-travel fatigue.

自助洗衣与备品自取，让日常所需触手可及，旅途更轻松自在。

Self-service laundry and grab-and-go toiletries offer convenience, privacy, and autonomy throughout the stay.

‣ 吃得好 — 暖心 Eat Well – Feel at Home 升级后的早餐摊位，取餐更顺畅，现做热食融合「一城一味」的地方风味，熟悉的烟火气为旅人带来一份踏实与温暖。

The upgraded "local-style breakfast station" features a streamlined service flow and freshly prepared regional dishes, bringing the "One City, One Flavour" concept to life. Familiar, comforting flavours provide warmth and a sense of home at the start of each day.

‣‣模块化思维，驱动可持续增长

Modular Thinking, Sustainable Growth

基于模块化体系，汉庭4.0进一步精细打磨家具与空间布局，不仅提升施工与运营效率，也具备快速复制与因地适配的能力。在保障统一品质与高性价比的同时，设计更注重耐用性与生命周期管理，融合绿色理念，降低建造与运营过程中的资源消耗，推动更可持续的酒店发展路径。

Building on a modular system, Hanting 4.0 further refines its furniture and spatial layout to enhance construction and operational efficiency. The design allows for fast replication and easy site-specific adaptation, while maintaining consistent quality and cost-effectiveness. Greater durability and lifecycle considerations are integrated into the design, along with green principles that help reduce resource consumption during construction and operation—paving the way for a more sustainable hotel development model.

✳︎装配式模组，在审美与技术上更缜密配合实践，更大力度从现场施作开始减少环境污染与能源消耗

Prefabricated modules achieve a more precise integration of aesthetics and technology while making more significant efforts to reduce environmental pollution and energy consumption, starting with on-site construction.

‣‣为日常善意而设计，让酒店回归本心

Designing for Everyday Good: Hospitality with Heart

回应「14亿国民的远亲与近邻」的初心，汉庭4.0的升级不仅是空间设计的进化，更是对用户体验、社会责任与设计普及的深入思考。

Guided by the vision of being "a familiar neighbour and distant relative to 1.4 billion people," Hanting 4.0 is more than just a spatial upgrade. It reflects a more profound commitment to user experience, social responsibility, and inclusive design.

每一处细节的重构，都是我们对「国民」需求的再次理解与温柔回应。通过更简洁、贴心的设计语言，让每一位旅客，即便只是短暂停留，也能感受到安心、舒适与温暖。

Every detail has been reimagined as a gentle response to the evolving needs of everyday travellers. Even a short stay delivers a sense of ease, comfort, and quiet warmth through clearer, kinder design.

Client │华住集团 H World Group

Address │南京市鼓楼区幕府南路188号

No. 188, Mufu South Road, Gulou District, Nanjing

Design Team │

创意总监｜周光明

概念设计｜何文婷

室内设计｜洪宸玮、仇玉琴、佟思奇、刘波、刘继昌、屠为龙

照明设计｜朱彤云、盛浩然

软装设计｜杨婉璐

酒店运营道具设计及顾问｜朱周设计

Creative Director｜Kuang Ming(Ray) Chou

Concept Design｜Ting Ho

Interior Design｜Garvin Hung, Yuqin Qiu, Siqi Tong, Bo Liu, Jichang Liu, Weilong Tu

Lighting Design｜Vera Chu, Haoran Sheng

FF&E Design｜Wanlu Yang

Hotel Operations Goods Design & Consultant｜Vermilion Zhou Design Group

Copyright │内容策划撰写｜朱周设计 创意概念部 空间摄影｜吴鉴泉 Content Planning and Writing ｜Vermilion Zhou Photos｜Jian Quan Wu

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